• by Gavin O'Malley , Staff Writer @mp_gavin, November 6, 2008

Reach vs. quality of reach is a great issue being raised by Wayne Arnold, CEO & Founder of digital marketing agency Profero.

If they’ve got a $100,000 budget, explains Arnold, an advertiser might do better to effectively target and influence 30,000 users rather than get a single, unmemorable ad out to 1 million users.