Craftsman will have an on-air brand presence through signage in the garage, and there will be extensions in print via "ESPN the Magazine" and through a Tech Garage feature in the morning race-day show on ESPN Radio and online at ESPN.com.
The ESPN Craftsman Tech Garage will debut
during the NASCAR Nationwide Series season-opening race at Daytona International Speedway on Feb. 14. Tech Garage segments will also air during ESPN's coverage of the NASCAR Nationwide Series through
the season.--Karl Greenberg
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