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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • How To Do The How-To Lists in MediaDailyNews on 02/16/2017

    As you survey the contents of your inbox, which these days looks more like Aleppo than the Emerald City you once envisioned (and promised yourself) you see a seemingly endless offering of how-to stories from the ad trades.

  • A Bot Doesn't See Me in Its Future in MediaDailyNews on 02/09/2017

    An interesting story in "The Guardian" outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater Associates is working on machines to replace middle managers within five years.

  • Maybe It's Time Brands Just Deliver On Their Promise in MediaDailyNews on 02/02/2017

    A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they use just disappeared."

  • Why Reward This Kind Of Behavior With Your Taxes? in MediaDailyNews on 01/26/2017

    So what are you going to do when you are trying to punish one of your kids for lying to you when they counter that they are not lying, they are presenting "alternative facts"? And "if the White House uses them, why can't we?"

  • Questions I Am Saving For Alexa in MediaDailyNews on 01/19/2017

    For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my desktop -- or increasingly, on my phone -- to provide answers to burning questions like "What time will the NFL playoffs be televised today?" So, in the few weeks she has been in our kitchen, I have found little to no reason to interact with Alexa. That has bothered me greatly, so I have been trying to think of the MOST important questions to ask, perhaps all in one cosmic seating.

  • Arms Race To Annoy Prospects?  in MediaDailyNews on 01/12/2017

    According to Millward Brown, Generation Z, ages 16-19 -- who are just on the cusp of being most marketers' key target audience -- apparently hate digital ads even more than those who came before them. So it will be interesting how they react to the news that Facebook will soon launch mid-roll ads that will interrupt videos after about 20 seconds of viewing.

  • Fearless Forecasts For The Ad Biz, V2017 in MediaDailyNews on 01/05/2017

    The great thing about forecasting the future in this space: Nobody ever remembers if you were right or wrong. So in that spirit, here are Over The Line's Fearless Forecasts for the Ad Biz v2017.

  • But Can You Make Money Off 'Trust'? in MediaDailyNews on 12/15/2016

    In a recent survey of more than 2,000 consumers, MarketingCharts found that print ads (82%), followed very closely by TV ads (80%), had influenced a purchase for more respondents than any other paid medium. Direct mail (76%), radio ads (71%) and out-of-home ads (69%) rounded out the top five for trustworthiness. Interestingly, the bottom eight were all variations of digital ads.

  • Is Programmatic A Recipe For Fraud? in MediaDailyNews on 12/08/2016

    A White Ops Inc./ANA study showed that display and video ads bought using automated systems had a significantly higher level of fraud compared to ads that were purchased via human sales forces.

  • Fake News: Shut Up And Listen in MediaDailyNews on 12/01/2016

    You probably looked at the headline on this column and said to yourself, "Oh Christ, not another story on fake news?!?!"

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