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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Advertising: Stop And Consider The Consumer's Perspective in MediaDailyNews on 08/18/2016

    Consumers have a victim mentality about advertising now. They feel like they are being stalked.

  • Can Two Last-Century Portals Out-Guess The Future? in MediaDailyNews on 08/11/2016

    I did something this week that perhaps nobody in history had done before Verizon's acquisition of Yahoo: I visited both AOL and Yahoo.

  • Hardly Heroes At TBS, Nat Geo -- But Heading In Right Direction in MediaDailyNews on 08/04/2016

    I read a story this week about how at the Summer 2016 Television Critics Association tour, National Geographic, TNT and TBS announced with great pride that they were soon going to reduce the amount of commercial time each hour.

  • 'And President Of The United States Of Love'* in MediaDailyNews on 07/28/2016

    I read a story this week about a PR agency that plans to appoint three CEOs. I was ruminating on the wisdom of that when, further down in the story, it was revealed that the firm has divided employees into four specialist categories, giving them cute names like explorers, catalysts connectors and creators. This made me throw up in my mouth.

  • Time To Play The Trump Card in MediaDailyNews on 07/21/2016

    I put off writing this column for a very long time, thinking that Americans would eventually come to their senses and reject Donald Trump for the nearly illiterate huckster that he is. But with the election closing in, I am stunned that Trump is within a few percentage points of Hillary Clinton in the polls.

  • How Do You Sift Through 500 Channels Of Programming? in MediaDailyNews on 07/14/2016

    According to eMarketer, traditional TV, despite a downward trajectory, remains the single largest part of U.S. adults' media day. In fact, Nielsen says that U.S. consumers ages 65 and older spend an average of 51.5 hours a week watching live and time-shifted TV, while the young'uns 18 to 24 spend less than a third as much time on average (too busy chasing virtual game monsters over the cliff).

  • TV Then And Now: Better Or Worse? in MediaDailyNews on 07/07/2016

    If, like me, you grew up religiously waiting for the Sunday night evening airing of Disneyland (nee: "The Wonderful World of Disney") so you could catch up with the latest adventures of Davy Crockett, then you share my disgust that last week ABC grabbed broadcast ratings primacy Sunday with a repeat of "America's Funniest Home Videos," "Celebrity Family Feud "and "Match Game."

  • My Prediction: Mobile Ads Will Be Blocked More Than Those On Desktop  in MediaDailyNews on 06/23/2016

    According to Zenith's new Advertising Expenditure Forecast, nearly $100 billion will be spent on mobile advertising around the world next year. It's estimated that by 2018, mobile will make up 58% of the total ad market. Wow, clearly there is a stampede toward mobile advertising. In the rush, we need to consider this:

  • Would You Read This If You Knew A Brand Paid For It? in MediaDailyNews on 06/16/2016

    I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them no more than software and/or database providers that make brands and agencies do their own outreach.

  • Rebates? Really? Oh, Damn Those Other Guys...!!! in MediaDailyNews on 06/09/2016

    In the least surprising finding since the CDC revealed that more than one-third of U.S. adults are obese, an Association of National Advertisers investigation revealed that ad agencies have been taking undisclosed rebates from media owners.

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