About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.

Search by name, company, title, location, etc.

George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Will We Elect The Candidate Who Shouts the Loudest? in MediaDailyNews on 04/21/2016

    I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum.

  • Is It OK To Punch Out Someone For Talking At The Movies? in MediaDailyNews on 04/14/2016

    The National Association of Theater Owners this week reported global box office sales in 2015 were up 5%, to $38.3 billion, with the U.S. and Canada growing 8%, to $11.1 billion. But while box-office receipts hit record levels, the numbers of frequent moviegoers declined by 10%, marking the fourth consecutive year of declines for ages 18-24 -- the sweet spot for any studio.

  • Would You Still Do It If You Thought You'd Get Caught? in MediaDailyNews on 04/07/2016

    As we saw this week with the revelation that Facebook has been an unknowing host to illegal arms sales, particularly in the Middle East, and the ongoing reality that terrorists are using encoded messaging apps to plan attacks, we have to stop and ponder the impact the rapid evolution of technology is having on our collective moral choices.

  • But Are You Happy? in MediaDailyNews on 03/31/2016

    I have this friend who works in advertising, and every once in a while he gets all up in his own existential thing and laments that his work is not anything to make the world a better place. Of course he is entirely right.

  • Should Advertising Be Punishable As Aggravated Assault? in MediaDailyNews on 03/24/2016

    Earlier this week someone wrote an opinion column suggesting that marketers might want to figure out how to "monetize" dark social. Which of course makes you want to burst into tears. Because if digital ad blocking and time-shifting of TV doesn't send a clear signal about how the public feels about being bombarded by advertising, what does?

  • If I Tell You To Buy This Car -- Or That One -- Would You? in MediaDailyNews on 03/17/2016

    The other day a guy wrote that "maybe it is time to shift some budget out of push advertising and into an influencer program...." His column got me to thinking: "Hey, I'M an influencer!"

  • 'Most Marketed Olympic Games Ever': Kill Me Now in MediaDailyNews on 03/10/2016

    The upcoming Zika -- er,sorry, Rio Games -- will be "one of the most marketed games ever for both Olympic and Paralympic Games" the CMO for the U.S. Olympic Committee said this week.

  • If This Sells Products, God Help Us All in MediaDailyNews on 03/03/2016

    I got this email invite from a marketing company that will mercifully go unnamed. They encouraged me to download some sort of document discussing six things that purportedly would help me be a better marketer. But let's examine each and see if the guidance is really worth having:

  • Google AMP: Another Nail In Coffin Of Journalism? in MediaDailyNews on 02/25/2016

    Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top of results since page load is a prime factor in natural search results). While tightening the guidelines for content on AMP pages will, it is hoped, eliminate crappy ads that turn off users, others see AMP as "a central part of Google's maniacal mission to clean up the mobile Web and boost search revenue on mobile."

  • Keep Your Conspicuous-Consumption Hands Off My Brain in MediaDailyNews on 02/18/2016

    This week we read that marketers and agencies are now turning to emerging technology -- such as wireless EEG headsets, biometric scanners, and facial-and eye-tracking software -- to understand the effectiveness of display and video ads on smartphones. This allegedly involves algorithms that can decipher how you felt during an ad or how long you looked at one.

Comments by George All comments by George