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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • If You're Happy, Hit Your Mouse in MediaDailyNews on 03/23/2017

    The perpetually in-limbo Yahoo has issued a report that says that when people are happy, they tend to click on more ads. According to the as-yet-unacquired company, consumers are most upbeat between 11 a.m. and 2 p.m., which it claims makes these the optimal hours for digital advertising.

  • One Man's Trash Is Another Man's Art in MediaDailyNews on 03/16/2017

    It turns out that Google has hired 10,000 contractors worldwide to judge search results. And part of the process includes spotting and reporting "Upsetting-Offensive" content.

  • Getting Watson Together With My Wife in MediaDailyNews on 03/09/2017

    Not a day goes by when someone doesn't make a deal with Watson (forgetting, I guess that since it has enough logic to beat world chess champions, you probably negotiated your way into paying well over retail).

  • Do I Want To Be Marc Pritchard? Nah. in MediaDailyNews on 03/02/2017

    When I grow up, I want to be Marc Pritchard. He stands up at the annual Interactive Advertising Bureau conference in January and says that digital advertising's a scam and that online advertising had also created an "exponential increase in crap." It has been fun to see just how creative folks could be in using Pritchard's words to make a self-serving point.

  • Is The Right Side of Your Brain Full of Ads -- Or The Left? in MediaDailyNews on 02/23/2017

    I was reading one of those self-funded "studies" that said "health food, coffee and hospitality brands advertising ... had a big impact on the detail-oriented left-side of the brain. However, ecommerce and consumer electronics brands resonated with the right side of the brain." I am not sure how I am supposed to react to these stunning findings about which ad categories affect which half of my brain.

  • How To Do The How-To Lists in MediaDailyNews on 02/16/2017

    As you survey the contents of your inbox, which these days looks more like Aleppo than the Emerald City you once envisioned (and promised yourself) you see a seemingly endless offering of how-to stories from the ad trades.

  • A Bot Doesn't See Me in Its Future in MediaDailyNews on 02/09/2017

    An interesting story in "The Guardian" outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater Associates is working on machines to replace middle managers within five years.

  • Maybe It's Time Brands Just Deliver On Their Promise in MediaDailyNews on 02/02/2017

    A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they use just disappeared."

  • Why Reward This Kind Of Behavior With Your Taxes? in MediaDailyNews on 01/26/2017

    So what are you going to do when you are trying to punish one of your kids for lying to you when they counter that they are not lying, they are presenting "alternative facts"? And "if the White House uses them, why can't we?"

  • Questions I Am Saving For Alexa in MediaDailyNews on 01/19/2017

    For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my desktop -- or increasingly, on my phone -- to provide answers to burning questions like "What time will the NFL playoffs be televised today?" So, in the few weeks she has been in our kitchen, I have found little to no reason to interact with Alexa. That has bothered me greatly, so I have been trying to think of the MOST important questions to ask, perhaps all in one cosmic seating.

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