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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Revenge Of The Ad Blockers in Online Media Daily on 09/26/2014

    I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their phones" anymore.

  • Breed A Bully, And Guess What? That's What You Get in Online Media Daily on 09/18/2014

    I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players carry that instinct -- and training -- to inflict pain into their off-field lives.

  • 'Don't Get Your Tech, But LOVE Your Rep' in Online Media Daily on 09/11/2014

    Generally, when you sit through about a 40-slide deck in a darkened room, it is all you can do to keep the lids from drooping, especially when it is a tech company presentation. But this one had almost nothing to do with how this company's technology was better than its competition, but about how it's perceived in the marketplace by customers.

  • 'Whatever You Do, DON'T Show This To Anyone Else, OK? Promise?'  in Online Media Daily on 09/05/2014

    It's pretty hard to feel sorry for women who make a living out of wearing revealing, often suggestive, clothing on screen and red carpets -- using their natural (mostly) assets to attract attention and build their careers -- when someone hacks into cloud storage and publishes pictures of what little hasn't been publicly revealed before.

  • Pay for Placement? Fat Chance  in Online Media Daily on 08/14/2014

    Coming from a magazine background and working with scores of reporters who move from one job to another (or out of the media altogether), I am acutely familiar with the way the Internet and mobile have disrupted the business model for so many publications.

  • How The Help Is Killing Retail in Online Media Daily on 08/07/2014

    I read earlier in the week that aside from a small uptick in April, shopper visits to U.S. retailers have fallen by 5% or more from a year earlier in EVERY month for the past two years.

  • Ad Exchanges Unclothed in Online Media Daily on 07/25/2014

    One of the worst-kept secrets in digital advertising is that although everyone talks about exchange buying and selling, with its alphabet soup of offspring such as RTB, DSP, SSP, DMP, remnant inventory, premium reserved and Joe Zawadzki, nobody really has a clue what they are talking about.

  • Hate Advertising? Hell, Yeah! in Online Media Daily on 07/17/2014

    STRATA, the self-proclaimed "leader in media buying and selling software," sent out a release noting that about a third of consumers in a study said online video ads are more irritating than TV ads -- while nearly half of those asked, found both TV and online video ads "equally annoying."

  • ESPN: Sleeping With The Enemy in Online Media Daily on 07/11/2014

    In light of the record audiences for World Cup games, the folks who run ESPN should be pretty proud of themselves. The somewhat muted broadcasts were all business, without the deluge of commercial breaks that accompany other tournaments and all regular season games of any kind broadcast in the U.S. But this is the same ESPN that mocked a fan for snoozing in his seat at Yankee Stadium during a game against Boston (perhaps a commentary on the season each team is having).

  • 10 Better Excuses Than 'I Fell Asleep' in Online Media Daily on 06/27/2014

    I was all set to write a really thought-provoking, cerebral column on faking cultural literacy that probed how the Internet lets us skim the surface of knowledge enough to make us sound smart, without having to really understand anything. But then a number of more important issues surfaced demanding our attention, such as: New York City losing its final legal attempt to limit the size of soda drinks; and, of course, Marissa Mayer arriving nearly two hours late to a dinner with marketers in Cannes because she had fallen asleep.

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