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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • From Procurement To Programmatic: Why Nobody Listens To You Anymore in MediaDailyNews on 02/04/2016

    I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't have a clue what the marketing-tech startups they work with do. Stunned, I say, because I absolutely do not believe that 66% of marketers DO understand what their mar-tech partners do.

  • Randy Goes All Sarah Palin On Us in MediaDailyNews on 01/28/2016

    Randy Rothenberg, the president and CEO of the Interactive Advertising Bureau, did not mince words when talking to the Wall Street Journal about his remarks at the recent IAB conference. Said he, "These ad blocking companies are little pissants..."

  • Higher Price Tags For Women Because, Well, They Seem To Care in MediaDailyNews on 01/21/2016

    A story on Wednesday in The Drum revealed that some British retailers are charging women up to twice as much more for the same goods as they're charging men.

  • Truth In Advertising: Who You Gonna Call? in MediaDailyNews on 01/14/2016

    While the debate rages over whether ad blockers and ad zappers can be discouraged by better-targeted ads, less offensive ad units or better creative, is anyone paying attention to how consumers feel about deceptive advertising (or ad practices)? And as part of the industry, do you know who you gonna call about ads that you think are deceptive?

  • A Novel Concept: Advertisers Caring About How Customers Regard Their Ads in MediaDailyNews on 01/07/2016

    A new study from Grady College says that people tend to have a great deal of difficulty making the distinction between real editorial content and native ads designed to look like that content.

  • First Annual MarTech Advent Calendar: Terry Kawaja Briefly Mulls Humorous Video in MediaDailyNews on 12/17/2015

    For those who have stopped going to church yet still have increasingly vague memories of key dates in the Christian year, the Advent calendar is a special one used to count the days before Christmas, usually beginning Dec. 1. Here is the first annual MarTech Advent Calendar for 2015 (insert your own chocolates).

  • TV News: The Cliff Notes Of Journalism in MediaDailyNews on 12/10/2015

    A recent survey from Nielsen confirmed the obvious: For most people around the world, regardless of age, TV is their major source of news. So for the sake of argument, let's say most folks limit their news intake to the usual 22 minutes or so of whatever ABC, CBS and NBC have decided are the "big stories." Unless, like me, you tape one evening news show and live-watch another, you don't see clearly that the quality of the coverage of the same story can be significantly different between two networks.

  • The Technological Balkanization Of The Web in MediaDailyNews on 12/03/2015

    The IAB this week said ad blocking is costing the industry $781 million a year. But I think this is just as worrisome: Facebook-owned messaging app WhatsApp is blocking outbound links to Telegram, the secure messaging service that has grown in popularity to more than 12 billion messages sent daily.

  • Want To See Fewer Ads? Become An RTB Expert in MediaDailyNews on 11/19/2015

    Did you even know that Google launched a product that allows readers to outbid marketers for ad space -- and if readers win, they see fewer ads? Me neither.

  • Mastering The Job Interview: Everyone Loves An Inclusive Sense Of Humor in MediaDailyNews on 11/12/2015

    On the Q&A Web site Quora, someone asked what were some "common mistakes when interviewing for a job." They got back some good boilerplate feedback -- though I'm not sure this advice is sufficient for trying to get hired at Google, which is notorious for asking oddball questions like: "How much should you charge to wash all the windows in Seattle?"

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