Search by name, company, title, location, etc.

George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • My Prediction: Mobile Ads Will Be Blocked More Than Those On Desktop  in MediaDailyNews on 06/23/2016

    According to Zenith's new Advertising Expenditure Forecast, nearly $100 billion will be spent on mobile advertising around the world next year. It's estimated that by 2018, mobile will make up 58% of the total ad market. Wow, clearly there is a stampede toward mobile advertising. In the rush, we need to consider this:

  • Would You Read This If You Knew A Brand Paid For It? in MediaDailyNews on 06/16/2016

    I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them no more than software and/or database providers that make brands and agencies do their own outreach.

  • Rebates? Really? Oh, Damn Those Other Guys...!!! in MediaDailyNews on 06/09/2016

    In the least surprising finding since the CDC revealed that more than one-third of U.S. adults are obese, an Association of National Advertisers investigation revealed that ad agencies have been taking undisclosed rebates from media owners.

  • The Karma Of Suing The Press in MediaDailyNews on 06/02/2016

    Like everyone else, I have mixed feelings about Peter Thiel (a Trump delegate, really???) trying to sue Gawker out of business.

  • Time To Stop Chanting 'Shift Your Spend From TV To Us' in MediaDailyNews on 05/19/2016

    Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. The assumptions in these "business outcomes" calculations are a little squishy. So far, no big marketer has pushed all its chips in one direction or the other. Right now, everyone is playing both black and red.

  • Here's A Thought: Stop Getting Your News From Facebook in MediaDailyNews on 05/12/2016

    Gizmodo threw Facebook under the bus, reporting that the team that runs the "Trending" topics section routinely removes certain right-wing political sites from the section, even when data showed they were trending. It doesn't take much to piss off right-wingers, so a bunch of them in the Senate banged out a letter to Facebook saying WTF?

  • My Even Newer, More Up Front in MediaDailyNews on 05/05/2016

    I finally took pity on those who moaned that "between the upfronts and the NewFronts there are just not enough presentations, free drinks and breathless marketing announcements." So I'm planning the launch of the "George H. Simpson Even Newer, More Up Front."

  • New Meaning To Glint In Your Eye  in MediaDailyNews on 04/29/2016

    Sony recently filed a patent for an ultra-smart contact lens with an organic electroluminescence display screen that will allow the lens to record (and display) video. It is said that Google, Samsung, and several other tech companies are also investing time and resources into smart contact lenses.

  • Will We Elect The Candidate Who Shouts the Loudest? in MediaDailyNews on 04/21/2016

    I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum.

  • Is It OK To Punch Out Someone For Talking At The Movies? in MediaDailyNews on 04/14/2016

    The National Association of Theater Owners this week reported global box office sales in 2015 were up 5%, to $38.3 billion, with the U.S. and Canada growing 8%, to $11.1 billion. But while box-office receipts hit record levels, the numbers of frequent moviegoers declined by 10%, marking the fourth consecutive year of declines for ages 18-24 -- the sweet spot for any studio.

Comments by George All comments by George

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.