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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • My First Super Bowl Ad in Online Media Daily on 01/22/2015

    In an interoffice memo to myself, I disclosed today that George H. Simpson Communications would join the 15 or so others running ads for the first time during the upcoming Super Bowl telecast.

  • Don't Let Your Creative Baby Die In Delivery in Online Media Daily on 01/15/2015

    A friend of mine who has been a loyal follower of CNN took it permanently off his desktop this week, upset by an autoplay video ad that launched while he was reading serious news further down the page.

  • When The Mailbox Can Talk To The Toilet Seat in Online Media Daily on 01/08/2015

    If I learned anything this week by not going to CES, it's that this is the year of the Internet of Things, which means everything ever made from now on will connect in some way to the Internet and do things that will either be helpful or a total waste of time.

  • The Year Ahead (More Or Less) in Online Media Daily on 12/31/2014

    When you ask your clients to forecast the future -- and tell them you will take both serious and mirthful responses -- their answers reflect what is fun and interesting about working for a number of different companies. I never know what to expect from day to day, and so my work can be at times pretty unpredictable -- as were their answers about the future. You tell me, who is being serious and who isn't?

  • Are The North Koreans Wrong About 'The Interview'? in Online Media Daily on 12/18/2014

    This week my son and I had an entertaining debate about the Sony Pictures controversy. I thought his position was interesting enough that I invited him to use my column today and share it with the world.

  • Let He Who Is Without Sin Cast The First Stone: Digital Version in Online Media Daily on 12/11/2014

    A BuzzFeed story earlier this week toggled between celebrating the citizen "journalism" of 18-year-old Morgan Jones (whose intrepid Reddit postings on the movie theater shooting in Aurora, Col. beat nearly all of the mainstream media) and condemning similar "reporting" efforts that failed.

  • Everyone In My Family Drank The Apple Kool-Aid -- Except Me in Online Media Daily on 12/04/2014

    In every home there are issues that tend to divide the family. They can be as trivial as whose turn it is to walk the dog or trek to the mailbox. In our house, nothing divides us more than Apple vs. Microsoft.

  • PR: Its Own Worst Enemy in Online Media Daily on 11/20/2014

    It has been a bad week for PR. Not that PR has many good weeks to begin with, but to review: Speaking at a dinner in Manhattan, Emil Michael, a senior exec with Uber, suggested that to fight bad press, the company should hire a team to dig into personal information on journalists and Uber critics. That team would, he said, look into "your personal lives, your families," and give the media a taste of its own medicine. Later, Uber was also exposed for tracking journalists who used the service.

  • Spoiler Alert: Watching More TV Than Ever in Online Media Daily on 11/13/2014

    Commenting on a new study from Cablevision and Time Warner Cable that finds 74% of TV-tuning occurs outside of prime time for New York City-area cable customers, Media Dynamics Inc's Ed Papazian says this is also true on a national basis -- and that on average, adults only watch about 29 different channels per month.

  • I Don't Need A Brand As A New Best Friend in Online Media Daily on 11/06/2014

    Feeling like an alcoholic who slipped after 20 years of sobriety, I found myself reading this nonsense in a byliner: "Content, especially delivered in a native environment, works because consumers don't want to feel they are being marketed to...."

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