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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Time To Stop Chanting 'Shift Your Spend From TV To Us' in MediaDailyNews on 05/19/2016

    Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. The assumptions in these "business outcomes" calculations are a little squishy. So far, no big marketer has pushed all its chips in one direction or the other. Right now, everyone is playing both black and red.

  • Here's A Thought: Stop Getting Your News From Facebook in MediaDailyNews on 05/12/2016

    Gizmodo threw Facebook under the bus, reporting that the team that runs the "Trending" topics section routinely removes certain right-wing political sites from the section, even when data showed they were trending. It doesn't take much to piss off right-wingers, so a bunch of them in the Senate banged out a letter to Facebook saying WTF?

  • My Even Newer, More Up Front in MediaDailyNews on 05/05/2016

    I finally took pity on those who moaned that "between the upfronts and the NewFronts there are just not enough presentations, free drinks and breathless marketing announcements." So I'm planning the launch of the "George H. Simpson Even Newer, More Up Front."

  • New Meaning To Glint In Your Eye  in MediaDailyNews on 04/29/2016

    Sony recently filed a patent for an ultra-smart contact lens with an organic electroluminescence display screen that will allow the lens to record (and display) video. It is said that Google, Samsung, and several other tech companies are also investing time and resources into smart contact lenses.

  • Will We Elect The Candidate Who Shouts the Loudest? in MediaDailyNews on 04/21/2016

    I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum.

  • Is It OK To Punch Out Someone For Talking At The Movies? in MediaDailyNews on 04/14/2016

    The National Association of Theater Owners this week reported global box office sales in 2015 were up 5%, to $38.3 billion, with the U.S. and Canada growing 8%, to $11.1 billion. But while box-office receipts hit record levels, the numbers of frequent moviegoers declined by 10%, marking the fourth consecutive year of declines for ages 18-24 -- the sweet spot for any studio.

  • Would You Still Do It If You Thought You'd Get Caught? in MediaDailyNews on 04/07/2016

    As we saw this week with the revelation that Facebook has been an unknowing host to illegal arms sales, particularly in the Middle East, and the ongoing reality that terrorists are using encoded messaging apps to plan attacks, we have to stop and ponder the impact the rapid evolution of technology is having on our collective moral choices.

  • But Are You Happy? in MediaDailyNews on 03/31/2016

    I have this friend who works in advertising, and every once in a while he gets all up in his own existential thing and laments that his work is not anything to make the world a better place. Of course he is entirely right.

  • Should Advertising Be Punishable As Aggravated Assault? in MediaDailyNews on 03/24/2016

    Earlier this week someone wrote an opinion column suggesting that marketers might want to figure out how to "monetize" dark social. Which of course makes you want to burst into tears. Because if digital ad blocking and time-shifting of TV doesn't send a clear signal about how the public feels about being bombarded by advertising, what does?

  • If I Tell You To Buy This Car -- Or That One -- Would You? in MediaDailyNews on 03/17/2016

    The other day a guy wrote that "maybe it is time to shift some budget out of push advertising and into an influencer program...." His column got me to thinking: "Hey, I'M an influencer!"

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