The California Department of Public Health, Substance and Addiction Prevention Branch on Oct. 17 will release a request for proposals for bids from media agencies for a $40 million "Opioid Overdose Prevention and Education Media Campaign."
The pitch is open to any California-based
agency that meets its minimum qualifications (see below) and the contract period runs March 1, 2023 through June 30, 2025 for the state-wide campaign.
California agencies interested
in making proposals can send an email stating their agency name, as well as the name and email address of a representative designated to receive the RFP materials, including a link outlining its scope
of work.
Minimum Qualifications for California-based agencies:
Currently operating,
full-service, advertising and/or public relations agency with minimum annual gross billings of $25 million, which may include media placement billings for agency clients completed by an external media
buying service, in at least two of the past three (years).
No conflict of interest with the tobacco, e-cigarette, cannabis, or pharmaceutical
companies and/or disclose whether the agency or any affiliated agencies are working closely with the industries.
A pre-proposal webinar will be held 1:30-3:20 pm on
Nov. 2 for any qualified participant registering by 5 p.m. on Oct. 24.