California Issues Media Agency RFP For $40M Opioid Campaign

The California Department of Public Health, Substance and Addiction Prevention Branch on Oct. 17 will release a request for proposals for bids from media agencies for a $40 million "Opioid Overdose Prevention and Education Media Campaign."

The pitch is open to any California-based agency that meets its minimum qualifications (see below) and the contract period runs March 1, 2023 through June 30, 2025 for the state-wide campaign.

California agencies interested in making proposals can send an email stating their agency name, as well as the name and email address of a representative designated to receive the RFP materials, including a link outlining its scope of work.

Minimum Qualifications for California-based agencies:

  • Currently operating, full-service, advertising and/or public relations agency with minimum annual gross billings of $25 million, which may include media placement billings for agency clients completed by an external media buying service, in at least two of the past three (years).

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    California-based, full-service office(s) with a minimum of 20 employees.

  • No conflict of interest with the tobacco, e-cigarette, cannabis, or pharmaceutical companies and/or disclose whether the agency or any affiliated agencies are working closely with the industries.

A pre-proposal webinar will be held 1:30-3:20 pm on Nov. 2 for any qualified participant registering by 5 p.m. on Oct. 24.

1 comment about "California Issues Media Agency RFP For $40M Opioid Campaign".
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  1. George Simpson from George H. Simpson Communications, October 13, 2022 at 10:41 a.m.

    Knowing what I do about addiction, it will be interesting to see creative that will get attention and make people stop what they can't stop themselves without treatment. 

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