- Brand Awareness Ads a Better Bet Than Trust on Social Media Sites
Research Brief, Jack Loechner - Thursday, October 5, 2006
According to the Jupiter Research report, "Viral Marketing: Beyond Social Media," summariz ...
- The Online Exclusive Newspaper Audience Extends Circulation Significantly
Research Brief, Jack Loechner - Wednesday, October 4, 2006
A new analysis from Scarborough Research of "Integrated Newspaper Audience," a measureme ...
- Digital Consumers are Transforming Mass Communication
Research Brief, Jack Loechner - Tuesday, October 3, 2006
A new study by Universal McCann, "The New 'Digital Divide', How t ...
- E-Mail Marketing Getting High Click, Open, and Conversion Relative to Cost
Research Brief, Jack Loechner - Monday, October 2, 2006
WebSurveyor Corp., partnering with Internet Retailer released an August survey of ...
- August Web Traffic and Online Advertising Driven by School Start Campaigns
Research Brief, Jack Loechner - Friday, September 29, 2006
Nielsen//NetRatings announced the top 10 fastest growing shopping destinations with back ...
- Local Video Ads to be Trackable in 2007
Research Brief, Jack Loechner - Thursday, September 28, 2006
Local online advertising faces another banner year in 2007, says Borrell Associat ...
- Paid and Non-Paid Magazine Distribution Yields Similar Ad Action Response
Research Brief, Jack Loechner - Wednesday, September 27, 2006
The Value of Magazine Readership study, from the Magazine Publishers of Americ ...
- Social Networking Sites Beginning to Drive Shopping Visits
Research Brief, Jack Loechner - Tuesday, September 26, 2006
Hitwise recently announced that Google was the top U.S. search engine responsib ...
- Advice Not Always Formulated on Personal Experience
Research Brief, Jack Loechner - Monday, September 25, 2006
In the latest BIGresearch Simultaneous Media Survey of over 15,000 people, Opportunity-Mind ...
- Broadcast Media Online
Research Brief, Jack Loechner - Friday, September 22, 2006
A deeper look at both TV and Radio Online, with sites, demographic ...
- Consumers Want TV At Their Fingertips
Research Brief, Jack Loechner - Thursday, September 21, 2006
According to Telephia, researcher to communications and new media markets, the mobi ...
- UK User Generated Content Sites Growing Fast, Engaging More
Research Brief, Jack Loechner - Wednesday, September 20, 2006
A recent analysis, by comScore World Metrix, of UK Internet users' activi ...
- Paid Product Placement Outpaces Traditional Advertising
Research Brief, Jack Loechner - Tuesday, September 19, 2006
According to the PQ Media Global Product Placement Forecast 2006, global pa ...
- Sponsored Video OK For Three-Fourths of Users
Research Brief, Jack Loechner - Monday, September 18, 2006
According to a telephone poll by the AP and AOL, 71% ...
- BabyCenter and Parenting Are Top Online Family Resources
Research Brief, Jack Loechner - Friday, September 15, 2006
A deeper look at the audience, advertisers and ad types in Onli ...
- Simultaneous Surfing While Watching, Reading and Listening
Research Brief, Jack Loechner - Thursday, September 14, 2006
According to the latest BIGresearch's latest Simultaneous Media Survey, 70% of w ...
- Restaurants Top Email Open and Click-Through in First Half
Research Brief, Jack Loechner - Wednesday, September 13, 2006
According to the Harte-Hanks Postfuture Index of comparative e-mail metrics for January-Ju ...
- Direct Marketing Expects Revenue and Profits Up
Research Brief, Jack Loechner - Tuesday, September 12, 2006
The Direct Marketing Association's Quarterly Business Review reported a 12th consecutive quart ...
- Overage, Wireless Headsets, and 411 Spike Business Cell Phone Use
Research Brief, Jack Loechner - Monday, September 11, 2006
According to Telephia's Customer Value Metrics (CVM) service, measuring 30,000 mobile pho ...
- Reach Car Buying Prospects First Where They Surf
Research Brief, Jack Loechner - Friday, September 8, 2006
According to the J.D. Power and Associates 2006 Online Media Study, targeti ...
- Alternative Weeklies Use Website to Gain Readers
Research Brief, Jack Loechner - Thursday, September 7, 2006
Twenty-five of the 90 alternative weeklies surveyed by The Media Audit ha ...
- Residential Communication Service Suffers from Attrition
Research Brief, Jack Loechner - Wednesday, September 6, 2006
Based on a telephone survey of 752 US consumers in the Spri ...
- It's The Thought That Counts
Research Brief, Jack Loechner - Tuesday, September 5, 2006
According to a new survey by VoiceQuilt, Trends in Gift Giving, ...
- Career and Educational Search Sites and Demographics
Research Brief, Jack Loechner - Friday, September 1, 2006
A deeper drilldown on Online career and educational sites to explore visit ...
- MySpace Is Everyone's Space
Research Brief, Jack Loechner - Thursday, August 31, 2006
According to a recent Hitwise competitive intelligence study, MySpace.com passed Yahoo! Ma ...
- Hey, Big Spender
Research Brief, Jack Loechner - Wednesday, August 30, 2006
Adriana Waterston, Vice President of Marketing and Business Development at Horowitz Associate ...
- The 4.387 Billion Renminbi Internet Advertising Market in China
Research Brief, Jack Loechner - Tuesday, August 29, 2006
According to Analysys International, Internet based provider of business information about technolog ...
- Gas Prices Not Everyone's Nemesis
Research Brief, Jack Loechner - Monday, August 28, 2006
According to the BIGresearch August Consumer Intentions and Actions Survey of ov ...
- The South Sees the Fastest Asian Population Growth
Research Brief, Jack Loechner - Friday, August 25, 2006
A valuable analysis of the recently recently released Census Bureau statistics fr ...
- Product Placement to Offset Ad-Skipping
Research Brief, Jack Loechner - Thursday, August 24, 2006
According to research released by PQ Media, global paid product placement spendi ...