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  • > John R. Osborn
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JOHN R. OSBORN

John R. Osborn is an agency media veteran, and Founder/Principal of the consulting, publishing & information services business TV – The Next Generation.

  • Video Insider
    As T/V Fragmentation Explodes, Need for Aggregation Increases June 4, 2013, 7:41 a.m.
  • Video Insider
    Waste-Free Ad Spending: Hitbliss' Dramatic New Business Model May 3, 2013, 11:09 a.m.
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    Advertisers, Agencies: It's OK To Pay For Completed T/V Ad Views! April 3, 2013, 4:23 p.m.
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    Intrusive, Interruptive Or Invited T/V Ads? March 6, 2013, 2:50 p.m.
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    Will Netflix's 'House Of Cards' Contribute To More Cord-Cutting? Feb. 5, 2013, 11:34 a.m.
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    Programmers' Second-Screen Love Affair Threatens TV Ad Effectiveness Jan. 10, 2013, 9:37 a.m.
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    Brand Manager Again: What I'd Do With T/V Today Knowing What I Know Now Dec. 5, 2012, 1:39 p.m.
  • Video Insider
    What If We Judged Traditional TV Ad Buying by Emerging T/V Standards? Nov. 8, 2012, 9:19 a.m.
  • Video Insider
    How RTB Video Exchanges Will Create A New T/V Business Model Oct. 9, 2012, 4:02 a.m.
  • Video Insider
    What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges Sept. 25, 2012, 10:26 a.m.
  • Video Insider
    The Importance Of Search In Next-Gen T/V Business Model Aug. 16, 2012, 8:36 a.m.
  • Video Insider
    Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy' July 13, 2012, 5:41 a.m.
  • TV Board
    HBO's 'Newsroom' Milestone In Emerging T/V Business Model Continuum July 2, 2012, 11:15 a.m.
  • Video Insider
    To Bundle or Not To Bundle - That Is the Question for T/V (Television/Video) June 21, 2012, 9:26 a.m.
  • Video Insider
    Building Respect Into Ad-supported T/V Through Quid Pro Quo Model May 31, 2012, 10:15 a.m.
  • Video Insider
    News Items Reveal A Changing T/V Landscape April 26, 2012, 10:23 a.m.
  • Video Insider
    Why Are There Still Upfronts When There Are So Many New Ways For Viewers To Access T/V? April 3, 2012, 10:17 a.m.
  • Video Insider
    'A Voice of the TV Viewer' 'NY Times' Ad: Who, What, And Why? March 2, 2012, 11:48 a.m.
  • Video Insider
    Connected TV: A Viable Ad-Supported Business Model? Feb. 2, 2012, 10:54 a.m.
  • Video Insider
    AAMP Study On VOD Consumer Shows the Good, Bad & Ugly Sides Of Media Research Dec. 7, 2011, 4:13 p.m.
  • Video Insider
    A Snapshot: How Broadcast Networks Are Handling Online, Cable VOD Commercial Loads Nov. 9, 2011, 8:09 a.m.
  • Video Insider
    Where Will Netflix Go From Here? Oct. 14, 2011, 2:29 p.m.
  • Video Insider
    Imagining An Ad-supported VOD World Sept. 15, 2011, 3:46 p.m.
  • TV Board
    TV Audience Ratings: Less And Less Relevant for Advertisers May 27, 2011, 4:25 p.m.
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