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Loren Mcdonald

Member since September 2003 Contact Loren

Meet Loren at MediaPost Events

  • Loren attended Social Media Insider Summit, August 17, 2011
    Hyatt Regency Lake Tahoe Resort, NV
  • Loren attended Email Insider Summit, December 05, 2010
    St. Regis Deer Valley, Park City, UT
  • Loren attended Email Insider Summit, December 06, 2009
    The Chateaux at Silver Lake, Park City, UT

Articles by Loren All articles by Loren

  • Building A Great Marketing Team: Lessons From The Golden State Warriors in Email Insider on 01/28/2016

    As an Oakland, Calif., native and lifelong Northern Californian, I'm in basketball euphoria. The Golden State Warriors, perennially at the bottom of the standings, are now the hottest team in the NBA. They won the 2015 championship and started the 2016 season with 24 straight wins. They also racked up 40 straight home-court victories (over two seasons) and a 42-4 record so far. How did a mediocre team suddenly achieve greatness, and what can email-marketing teams learn from the transformation?

  • Do Your Resolutions Help Or Hold You Back? in Email Insider on 01/14/2016

    You've probably seen the Internet meme that matches up two photos: a near-empty gym labeled "Your gym in December" and a crowd of thousands of people labeled "Your gym in January." Sure, it's exaggerated, but any dedicated gym rat will tell you it's true. Something similar is happening in marketing departments everywhere as email marketers vow 2016 will be the year they address their inactive subscribers or launch a personalized, multistep onboarding series. Awesome! Of course, they said the same thing in 2015. What's going wrong? Why do so many email marketers fail to achieve or even approach their goals? Likely for many of the same reasons would-be workout kings still wear that extra 25 pounds.

  • Planning For 2016? Here's Some Direction in Email Insider on 12/23/2015

    This is the time of year when every industry pundit reviews the past year or predicts what will happen in the next 12 months. Although I've written my share of both, I've always wondered how useful these columns really are. So I'd like to change the usual year-end focus and talk about the three questions I asked myself when I was down in the email-marketing trenches. Today, they form the basis for the work I do, whether in one-on-ones with clients, as I write my Email Insider columns or when speaking at industry conferences:

  • Shopping Trends From Black Friday/Cyber Monday -- And How They Affect Email  in Email Insider on 12/10/2015

    The annual Black Friday/Cyber Mondayshopping extravaganza marked a big shift in shopping habits this year. Here are my takeaways and ways you can use this information in your 2016 email-marketing programs.

  • What's In Your Email Marketing Toolbox?  in Email Insider on 11/12/2015

    The right tools save time and effort and produce better results, whether you are installing an irrigation system in your backyard or deploying an email-marketing program. Many email marketers are less productive when they fail to take advantage of dozens of specialized tools. Perhaps they simply aren't aware of them -- or they may think getting by with a homegrown system gets the job done just fine. Here's my list of roughly 50 types of tools suggested by my experience or by fellow email marketers and members of the Only Influencers community of email folks.

  • Are You Tapping Your Inner Contrarian? in Email Insider on 10/29/2015

    Marketers tend to prefer what's safe, deploying what I call "generally accepted best practices" (GABPs), because everyone else does it. Granted, that approach is less risky. You can point your boss to hundreds of examples from other brands when she asks why you want to add a pop-over opt-in form when someone visits your website's home page. The oldest joke in email marketing is that the answer to every question is "It depends, and test it." But this adage is as true today as it was when I joined the industry in 2001. What works for one company, or even 100 other companies, might not be the best approach for your brand, budget, resources and customers.

  • 10 Tips To Drive More Value With Transactional Emails in Email Insider on 10/15/2015

    Transactional emails are a digital marketer's best friend because they trigger from your customer's actual behavior, have off-the-charts engagement metrics, and can build your brands long after the transaction is history. Here are 10 tips to turn these engaging emails into opportunities to achieve your goals: upsell, next purchase, post-purchase satisfaction, etc.

  • 10 Email Messages To Jazz Up Your Holiday Marketing Program  in Email Insider on 10/01/2015

    Happy Oct. 1! It's not just any Thursday. Today signals the kickoff to Q4 and the holiday shopping season. You still have time to tinker with email messages that can drive incremental revenue, build subscriber engagement and deliver other benefits that make the difference between good and great email marketing.

  • Email Strategies To Elevate Your Holiday Marketing Program in Email Insider on 09/17/2015

    It's not too late to inject a little innovation into your holiday email-marketing planning, even if you feel as if Cranberry Red Thursday (Thanksgiving in the U.S.) is hovering over your shoulder already. Here are six holiday revenue or engagement strategies that you can either launch or update in the weeks that remain before the blitz begins.

  • 3 Steps To Integrate Video With Email Marketing Automation in Email Insider on 09/03/2015

    Emails with "video" in the subject line have a 65% higher click-through rate on average, according to Vidcaster. When video is a central part of your email campaign, the CTR can be 200% higher than a similar campaign without video. Video can help you cut costs and increase customer satisfaction as well as identify prospects and move them closer to a purchase decision when you integrate your email video strategy with your marketing automation and ecommerce platforms.

Comments by Loren All comments by Loren

  • Love Ain't Cheap: Email & V-Day by David Baker (Email Insider on 02/01/2016)

    Great post David, love the research and specifics on how to turn Valentine's Day from just a February version of Cyber Monday into an engaging customer experience!

  • Cheeky Predictions For 2016 by David Baker (Email Insider on 01/04/2016)

    Nice post Mr. Baker! I know you were generally having some fun with this, but there are some cool ideas in there ... I think I'll start building the autonomous shopping app ...

  • 4 Ways To Think About Halloween And Email Marketing by David Baker (Email Insider on 10/26/2015)

    Hmm, I'm thinking it is time for a Trick or Treat mobile app ... check-in at my house and I gift you something healthy ... and a portion goes to a charity ...

  • Time To Do An Email User Experience Audit by Loren McDonald (Email Insider on 08/20/2015)

    Grant, good points ... you could call it a usability audit as well ... I was just trying to raise the conversation and concept up to a slightly higher level ... and covering all aspects of the email experience.

  • How To Become An Email-Marketing Rock Star by Loren McDonald (Email Insider on 08/06/2015)

    Paula, this isn't nor should it be a goal for everyone in any indsutry. My first 2 points were Desire and Commitment - you really have to want it and to be prepared to put in those extra hours. And I laos mentioned Support from your boss - which means supporting you in that extra time you need to some of these things. What I left out was support from your family. If you don't do the aboe actitivies, it doesn't mean you've limited your career advancment opportunities or that you aren't a rock star - your awesomeness just won't be as widely known. That's just fine. But a lot of people (in all industries) want to be known and recognized in their industry. If that is important to you, then it can bake a lot of work. Nietgher approach is right or wrong ... I just meet a lot of people who think flying around the world speaking at events is pretty cool. But want they don't always know is the years of work that went into getting to that point; the wear and tear on your body, family - the longer hours, etc ... 

  • Finding Value In Email Benchmark Studies by Loren McDonald (Email Insider on 07/23/2015)

    I don't disagree Derek, that's why in my intro to the report and when I present the findings in Webinars, I always spend some time on all the caveats and suggest how people shoudl use these reports. They are starting points for comparison - but I always stress that the most important benchmarks are those against your business and marketing goals; and your own past like-kind campaigns/message types. A company with a 22% open rate on their transactional messages doesn't mean their messages are failing, but it coudl mean they have room for improvement and are leaving money on the table. if you don't at least know what's possible for a particular message type - then it makes it more difficult to establish stretch goals and gain impetus for improvement.Industry slices are also far from perfect - but they can provide some context if your particular vertical is an outlier (above or below) the overall averages.

  • Discovering The 'Me' Generation by David Baker (Email Insider on 06/01/2015)

    Great post David ... marketing is becoming bi-directional ...

  • Two Uber Trends From Cyber Week by Loren McDonald (Email Insider on 12/11/2014)

    Agreed Chad ... which is why I think a lot of retailers will be better prepared next year. But it is also more complex than that with smartphones becoming as big as small tablets, etc. It is going to be interesting to see how the impact of things like ApplePay, PayPal, Amazon Payments have on smartphone conversion rates.

  • Why Mobile Payments Will Change Email Forever by David Baker (Email Insider on 10/06/2014)

    Great post David...whole-heartedly agree about the impact of mobile payments ... it is going to be key to closing the smartphone shopper browse to buy gap.

  • 'Mom, All I Want Is To Change My Email Address' by Loren McDonald (Email Insider on 09/04/2014)

    Bruce, thanks for chiming in with your personal experience - you make my point exactly! There are legitimate technology issues that can make this a bit challenging for brands, but if so - then at least make the process of opt-ing out and then resubscribing really simple. But to your point, while I don't have data to prove it, I think brands are losing more email subscribers due to a poor preference center process than they recognize. What percent of unsubscribes are valuable customers who just want to change their email address - and then never get around to re-subscribing? Thanks again for sharing!

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