- Subaru Drives NBC's 'Green Is Universal'
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
For its now second annual "Green is Universal" week, NBC Universal h ...
- Major League Baseball Scores With Out-Of-Home Ad Exposures
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
Nielsen Co. says one major out-of-home media company, Arena Media Networks, pull ...
- November Sundays Have Something For Everyone
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
This November, Sunday night proved on old adage about television: With counter-programmin ...
- Hulu Good For Traditional TV Advertisers; YouTube, Not So Much
TV Watch, Wayne Friedman - Tuesday, November 18, 2008
NBC's lowly fourth-place position among TV networks is in direct counterpoint ...
- Station Victory: TVB Endorses L3 Ratings
MediaDailyNews, Wayne Friedman - Friday, November 14, 2008
Supporting what TV stations have been pushing for months, the Television Bure ...
- Thursday's 'Grey's,' 'CSI' Hold Sweeps Supremacy
MediaDailyNews, Wayne Friedman - Friday, November 14, 2008
The second Thursday of the November sweeps looked much the same ...
- TV's New Metrics -- Ben Silverman Knows The Score
TV Watch, Wayne Friedman - Monday, November 17, 2008
Is a network that is down 13% in ratings but up 5 ...
- Scorecard: BCS Weighs 2009 Ad Options
MediaDailyNews, Wayne Friedman - Thursday, November 13, 2008
While TV bidding for the coming years of the Bowl Championship Seri ...
- Phone It In: VivaKi Makes Deal With Mobile Discovery
MediaDailyNews, Wayne Friedman - Thursday, November 13, 2008
Looking to use existing mobile phones to measure and engage with oth ...
- CMA Awards Music To ABC's Ears
MediaDailyNews, Wayne Friedman - Thursday, November 13, 2008
On Wednesday, the November sweeps lived up to its name as ...
- The Not-So-Secret Of Success for Internet Shows: Advertise On TV
TV Watch, Wayne Friedman - Friday, November 14, 2008
It takes more than a little word-of-mouth buzz to be a successf ...
- TV Increases Presence At CES
MediaDailyNews, Wayne Friedman - Wednesday, November 12, 2008
NBCU returns as the official broadcast sponsor of the upcoming Consumer Electroni ...
- CBS' 'NCIS' Still Going Strong
MediaDailyNews, Wayne Friedman - Wednesday, November 12, 2008
CBS, continuing its steady performance in the fourth quarter, offered up anoth ...
- Happy TV Dreaming: Consumers Think Everyone Will Get HDTV
TV Watch, Wayne Friedman - Thursday, November 13, 2008
Television terms such as HDTV, digital TV, and VOD can be confusi ...
- Lowered Expectations: TVB Revisits '09 Ad Estimates
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2008
For only the second time, the Television Bureau of Advertising is revisi ...
- 'Protail' Video Advertising Booms Online
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2008
Short-form video professionally produced video clips--content that makes up large portions ...
- Think Commercials Make An Impact? Consumers More Likely To Remember Free Pen With Logo
TV Watch, Wayne Friedman - Wednesday, November 12, 2008
Some T-shirts I cannot live without. Now I'm told General Motors, AT& ...
- MGM Ready For Close-up With YouTube
MediaDailyNews, Wayne Friedman - Monday, November 10, 2008
Looking to broaden its longer-form video offerings to consumers, YouTube has partner ...
- 3Q Tribune Declines 10%
MediaDailyNews, Wayne Friedman - Monday, November 10, 2008
Tribune Co.'s financial conditions seem to be getting worse before they g ...
- Live Cable's Fleeting Profanities: Do They Matter To Viewers Or Advertisers?
TV Watch, Wayne Friedman - Tuesday, November 11, 2008
Once again, don't be surprised if your favorite actor or TV newspers ...
- Discovery Posted Strong Gains In 3Q
MediaDailyNews, Wayne Friedman - Friday, November 7, 2008
While bigger media companies have been taking it on the chin ...
- NBC Holds Steady Thursday, '30 Rock' Clicks
MediaDailyNews, Wayne Friedman - Friday, November 7, 2008
All the marketing buzz for Tina Fey and "SNL" appearances continues ...
- An Oprah Show On Cable Doesn't Make Financial -- Or Influential -- Sense
TV Watch, Wayne Friedman - Monday, November 10, 2008
If Oprah Winfrey brings her long-time syndicated show to cable, it wouldn ...
- Prime-Time Dramas Get Nice Bounce From DVR Playback
MediaDailyNews, Wayne Friedman - Thursday, November 6, 2008
Time-shifted viewing this season has so far accounted for 16% of t ...
- Local TV Braces For Web Ad Slowdown
MediaDailyNews, Wayne Friedman - Thursday, November 6, 2008
Struggling local media and local TV stations' businesses will get no sola ...
- Fox's 'Fringe' Gets A Mid-Season 'Idol' Boost
MediaDailyNews, Wayne Friedman - Thursday, November 6, 2008
One of TV's best marketing tools continues to be the biggest netwo ...
- TV's November Sweep Is Here, And Viewers Ask: 'So What?'
TV Watch, Wayne Friedman - Friday, November 7, 2008
As a lead-in to the first Wednesday of the November sweep perio ...
- Election '08: ABC Gets Most Viewers
MediaDailyNews, Wayne Friedman - Wednesday, November 5, 2008
Although last night's presidential election was decided early--with seemingly less drama th ...
- Time Warner: TV Nets, Ad Rev Up In 3Q
MediaDailyNews, Wayne Friedman - Wednesday, November 5, 2008
Time Warner, the world's largest media company, slipped a bit in t ...
- TV's New White Spaces Could Be Black Eye
TV Watch, Wayne Friedman - Thursday, November 6, 2008
The Federal Communications Commission freeing up those wireless white spaces in t ...