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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • Truth, The Partial Truth And Definitely Not The Whole Truth in Garfield at Large on 12/15/2014

    The attempt to fight rumor with fact will not conquer blind zealotry. On the other hand, it does demonstrate that McDonald's is capable of not merely paying lip service to transparency, but embracing it.

  • Tip For Career Day: Stay Home in Garfield at Large on 12/07/2014

    As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under Google's definition, but nonetheless leave no impression. My journey began on Yahoo's home page -- an ideal mixture of editorially curated clickbait and Venus-flytrap native.

  • Seymour, Stomach Less in Garfield at Large on 12/01/2014

    This is about a very, very special commercial from a very, very special person. Jane Seymour. The actress is also a painter -- and a jewelry pitchwoman, spinning inspiring tales of pretend human generosity. As Seymour says to open the spot for Kay Jewelers: "Behind every heart there is a story" -- three stories, told in five-second montages featuring attractive actors acting out triumph over adversity. Oh, Jane, such transcendent goodness and tight editing! Tell us...what is it all about?

  • In The Drink in Garfield at Large on 11/24/2014

    Until last week, it was just a series of rumblings. The allegations were of horrible episodes, but they simply didn't penetrate the mantle of achievement, riches and accumulated goodwill of the groundbreaking icon. To dwell on the dirt would require you to see a hero as a monster. Now we have to answer hard questions about events, and about ourselves. What will we tolerate when we are in the thrall of genius, and what will we be willing to look away from?

  • Moby Dick, Brought To You By The Whale & Ale Pub in Garfield at Large on 11/17/2014

    This is a thinly veiled autobiographical tale of universal malevolence and the struggle against it by a monomaniacal hero -- yours truly. There will be heartbreak, danger, toil and the world's largest family of exchange-traded funds, a wholly owned subsidiary of BlackRock, offering not just a diversified investment instrument but low fees and significant tax advantages over equities.

  • These 15 Hottest Naked Celebrity Diets For Getting Audience Attention Will Shock You in Garfield at Large on 11/09/2014

    Reached the bottom of some Internet page the other day, and just when I thought I'd come to the end of useful content, there was a trove of irresistibility. Ding dong! You merengue?

  • Let's Invade Russia. I'm Feeling Really Good About It  in Garfield at Large on 11/03/2014

    I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or that the index is right, and brand shareholder money is squandered by the billions with no hope of an adequate return. If a rising economy does pad marketing budgets, the found money should be invested in channels that cultivate direct and ongoing connections with consumers -- not to the forest primeval.

  • Gulp! in Garfield at Large on 10/27/2014

    Dear Wall Street -- Last Friday the absolutely obvious occurred -- and you acted like you'd had a nighttime visit from the walking dead. Coca-Cola Co. announced a year-over-year decline in sales and profits in the third quarter and -- ahhhhhh!!! -FREAK-OUT!

  • Someone Please, Please Whelm Me in Garfield at Large on 10/20/2014

    Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution and CBS will offer a paid-streaming service for its broadcast offerings more or less cinches a future that some of us have been blathering about for a decade. That over-the-top future, which has since already largely materialized, is devoid of broadcast networks and cable juggernauts, but very rich in streaming content from Hollywood fare to Jenna Marbles to Jeffrey Hayzlett's C-Suite TV bizcasts to Morgan Spurlock's offerings on the Smartish channel to Funny or Die.com to everything else you can think of, plus millions of things you can't think of but somebody else will.

  • Kick(start)ed In The Gut in Garfield at Large on 10/13/2014

    I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing prepared me for this: Kickstarter. That's the crowdfunding site, where venture capital has been democratized and entrepreneurs can take their hopes and dreams directly to the people. To pitch on Kickstarter is to be evaluated not by some rich Silicon Valley kingmaker in a work shirt and chinos, but by your peers. Your peeps. Your very marketplace.

Comments by Bob All comments by Bob

  • Truth, The Partial Truth And Definitely Not The Whole Truth by Bob Garfield (Garfield at Large on 12/15/2014)

    Ken, Because "Mythbusters" -- like journalism -- is driven by its presumed impartiality. He's taking borrowed interest from that show and selling it to McDonald's. Among other ethical concerns, this will raise questions in viewers minds about "Mythbusters" and what there is for sale.

  • Tip For Career Day: Stay Home by Bob Garfield (Garfield at Large on 12/07/2014)

    Benny, You did say "muted" didn't you? And the ad is placed there to...whaddya call it...advertise, not merely to suck data from you. And the advertiser gets exactly what it's paying for. As to your your implication of hypocrisy, if MediaPost were up to something boorish and sleazy, I promise you I'd be the shrillest voice. Now then, was there something you care to say about the actual business practices I am criticizing?

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Another Clinton hater! No consequences???????? See "Yeah, Nicholas" above

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Yeah, Nicholas, Clinton got such a free ride: two years of his every lie and trespass recounted daily over the fold on page one in every newspaper in the world, plus getting impeached by the U.S. Senate. By the way, since you don't seem to be able to consider one subject without reflexively raising an entirely unrelated one, you might just remind yourself this: nobody has ever accused Clinton of rape.

  • Kick(start)ed In The Gut by Bob Garfield (Garfield at Large on 10/13/2014)

    Thanks, John. And to all of you...even to my own personal online troll. Keep complaining; it proves I'm still drawing breath. And, Zendelle, the search function seems to be working now. Thanks for the heads-up.

  • From Shark Week To Snark Week by Barbara Lippert (Mad Blog on 08/14/2014)

    When I do my Shark Week interview this week, I will not even hesitate to invoke "jump the shark." Not for an instant.

  • Supreme Disappointment by Bob Garfield (Garfield at Large on 06/30/2014)

    Marcelo, Dude...irony. Irony. Bob

  • Literally The Worst Thing Ever by Bob Garfield (Garfield at Large on 01/13/2014)

    Oxford: informal used for emphasis or to express strong feeling while not being literally true. "I have received literally thousands of letters" Merriam-Webster: in effect : virtually

  • Literally The Worst Thing Ever by Bob Garfield (Garfield at Large on 01/13/2014)

    @Lynn Taylor Not an oops, Lynn. A joke. It's about language errors, so I threw in a malapropism.

  • An Open Letter To Time Inc. CEO Joe Ripp by Bob Garfield (Garfield at Large on 11/04/2013)

    Al, Print is in trouble, Al? Really? I wasn't aware. Look, there may or may not be business models out there to save print (and digital) media from The Chaos Scenario. Me, I'm pessimistic. But if the cost of saving independent journalism is to sacrifice its independence, that's not just Nauruian economics, it's a Faustian bargain.

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