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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • Potty Talk in Garfield at Large on 02/02/2016

    What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so funny, bizarre, or shocking that you simply must watch it and share it.

  • The Joy Of Stupid in Garfield at Large on 01/25/2016

    It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in public-health history, it's plainly idiotic. Especially when the truth would work better.

  • It Feels So Good in Garfield at Large on 01/18/2016

    With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with anger, denial, accusations of immorality and a continued delusion that all they need to do is improve the user experience for the historical quid pro quo to be restored.

  • El Chapo, The App! in Garfield at Large on 01/11/2016

    A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the border, but come on -- how about our very own Sean Penn!

  • Unholy And Undone in Garfield at Large on 12/28/2015

    Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action will be devastating to advertisers, agencies and mainly publishers, but it cannot be surprising to anyone.

  • Explaining The Irrational: Ad Economy Edition in Garfield at Large on 12/21/2015

    Pouring more money into this ecosystem is the moral equivalent of stuffing it into the fireplace and setting it ablaze. It makes you feel warm and comfy, but it results in a net loss of energy.

  • Spoiled Little Boy-cott in Garfield at Large on 12/14/2015

    This is a contest. About destroying Brand Trump, but first this brief declaration: Journalists generally aren't supposed to publicly stake out political positions, declare party affiliations or take sides in an election, lest they be taken less seriously as disinterested observers of events.

  • There Must Be Something Quotable In Here Somewhere in Garfield at Large on 12/07/2015

    My dear near friend David Rogers at Columbia Business School has written another book, and asked me to write a blurb, which required me not just to be gracious but also to read a book. This isn't really a business book after all. More like Instant Darwin.

  • I Hate Cyber Mondays in Garfield at Large on 11/30/2015

    You cannot have a quality user experience and an advertising model in the same universe. The restrictions imposed to ensure a pleasant user experience are choking off the ad revenue the publishers need to keep the lights on.

  • Faith, Fear And Marketing in Garfield at Large on 11/23/2015

    How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to process facts, their very human rationality?

Comments by Bob All comments by Bob

  • Unholy And Undone by Bob Garfield (Garfield at Large on 12/28/2015)

    oh, mercy you miss the point. I am pulling a cheney by commenting favorably on events i (possibly) influenced.by the way, even if there were actual evidence of hillary lying -- versus being wrong for 24 hours about a chaotic but isolated violent event -- that isn't even in the same realm of lying to the world to invent a war that killed hundreds of thousands of human beings, among them thousands of Americans, at a cost of $1 trillion, and left us with ISIS.

  • Unholy And Undone by Bob Garfield (Garfield at Large on 12/28/2015)

    To Margaret Duffy: Not one comparison you made is apt -- not even advertorial, which required labeling and differentiating font treatment.As for the others...well, don't mix Valium and martinis. It causes foggy thinking.

  • Spoiled Little Boy-cott by Bob Garfield (Garfield at Large on 12/14/2015)

    Chuck!You should be the Secretary of Homeland Security. Or a columnist.Bob

  • Spoiled Little Boy-cott by Bob Garfield (Garfield at Large on 12/14/2015)

    Just to be clear, the task here is to raise awareness not among voters but among shoppers. Something along the lines of #TrumpHatesYou  or #Trumpelstitskin or #Counterfeit. Just spitballin' here.

  • Spoiled Little Boy-cott by Bob Garfield (Garfield at Large on 12/14/2015)

    Yeah, God save us from the elites...those really smart educated people with experience and credentials. We don't want them in charge.  Like, at the hospital... all those arrogant doctors who won't let me perform surgery because they are "experts." You know how to stop cancer? Call it names! Bomb it! What we need is someone to tell it like it is, even if it isn't!!!!

  • Faith, Fear And Marketing by Bob Garfield (Garfield at Large on 11/23/2015)

    The problem isn't the Trumps of the world. The problem is the masses who fall in the demagogue's thrall...because they are predisposed to do so.  I feel shame and heartbreak that I share a flag with those who flock to his rallies and see his poison as the cure. 

  • Media Bias: Ben Carson Edition by Bob Garfield (Garfield at Large on 11/09/2015)

    To Laurence Rutter:  Never ask a zinger if you don't know the answer.  I actually have called Hillary Clinton a liar -- on the Chris Matthews program on MSNBC -- concerning some of her 2008 campaign claims.  In exactly those words: "Hillary Clinton is a liar."  Then there was her Bosnia tarmac "under fire" fish story.  And the Rose Law Firm....However, the Benghazi supposed scandal is not one. There is no there there. The only scandal is that the taxpayers have funded a three-year witch hunt for damaging political dirt and come up with zilch. 

  • Freedom Isn't Free by Bob Garfield (Garfield at Large on 05/11/2015)

    Martin,You are a very careless reader, an arsonist of strawmen ("proves") and almost hilariously uninformed about whose article you are reading, and what preceded it.BG

  • P.R. Wild Pitches, Spring Edition by Bob Garfield (Garfield at Large on 03/30/2015)

    Thanks, Matthew, but it's worse than just arrogrance. It borders on delusions of grandeur. I'm actually letting myself believe that semiannual shaming will make some p.r. shops cleave -- if not to best practices --at least not to abusive practices. So, no. It's not a childish one-off. It's another one of my crusades. I take note of your objection; it is well taken. And I appreciate the compliments, too. But I proceed -- not for my sake but for that of the p.r. profession.

  • Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much by Bob Garfield (Garfield at Large on 02/16/2015)

    Philip Moore, Fantastic analogy. I will now use it liberally without crediting you. Many thanks. Bob

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