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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • Two-Headed Goat: The Podcast in Garfield at Large on 03/23/2015

    In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in 300 years -- there are actually ways to build an audience and turn a buck. I refer, of course, to "The Adam Carolla Show."

  • Giga OMG! in Garfield at Large on 03/15/2015

    AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything that took place here. Gigaom last week closed its doors -- in grim fulfillment of my apocalyptic prophesies.

  • So Smart It's Stupid in Garfield at Large on 03/09/2015

    So we're agreed that expropriating a techy sounding name to lend cachet to something mundane is a silly exercise. But not nearly as silly as lending superfluous actual technology to something that simply doesn't require it. Like, I dunno, a bottle of booze.

  • Why Google And Facebook Deserve Your Trust, Without Reservation in Garfield at Large on 03/02/2015

    There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, of course, of the culture of Big Social on the one hand, and on the other hand, everyone else.

  • Dead Tweeting The Oscars!  in Garfield at Large on 02/23/2015

    AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango BOBGARFIELD @bobosphere RT@fredocat. You mean by his absinthe? loL

  • Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much in Garfield at Large on 02/16/2015

    Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I have proved pathetically impotent against the forces of so-called "native advertising."

  • Will Your Thermostat Destroy Your Life? It Might. It Just Might in Garfield at Large on 02/09/2015

    New from Samsung: SmartAleck TV - yes, a television that eavesdrops on your conversations, then sells the gossip to outsiders. You are being monitored, like Winston Smith, by your telescreen. The idea is for the device to gather as much spoken language as possible to help the voice-recognition software learn your vocabulary, speaking patterns and accents....as well as your pet names, dirty secrets, criminal confessions, safe words, Tourette's blurts and Fantasy League strategy.

  • 'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More! in Garfield at Large on 02/02/2015

    Disqus offers "native advertising at scale," which is like offering locusts at scale. But putting aside the pestilence that is native, can we for a moment contemplate the thing that gives native its supposed power and its very raison d'etre? Namely: editorial environment. I'm going to random search Yahoo for comments about the "Seattle Seahawks" in advance of the Super Bowl. Then I'm going to search YouTube for, oh, I dunno, Miley Cyrus. Then I'll search Vice.com for "Iran." I have not scoped these out previously.

  • Top 7 Things Nobody Will Miss When The Internet Disappears in Garfield at Large on 01/26/2015

    The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state gay marriage bans or NBC's "Bad Judge." Poof. Up in smoke. Now there will be things I'll miss, but there are other things that the Internet has perpetrated that we can simply do without.

  • Used Car Dealers And Carny Folk....You're Lookin' Good! in Garfield at Large on 01/19/2015

    Sure, advertising has always been thematically dishonest, I suppose. It depicts a world of smiling people, made grinningly content by consumer goods -- which in the long run is the opposite of true. And behind the scenes, ad agencies did often get screwed by corrupt employees and vendors even as they were themselves screwing clients. Ah, for the good old days. Compared to now, they were 99 44/100ths pure.

Comments by Bob All comments by Bob

  • Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much by Bob Garfield (Garfield at Large on 02/16/2015)

    Philip Moore, Fantastic analogy. I will now use it liberally without crediting you. Many thanks. Bob

  • Used Car Dealers And Carny Folk....You're Lookin' Good! by Bob Garfield (Garfield at Large on 01/19/2015)

    Margaret, Kvetching and complaining are synonyms. Also, I've done 125 columns for MediaPost. Maybe 6 have been about the cable company. Which, considering its place in the media ecosystem, is probably not enough. Also, we are not speaking of a few bad apples. We are speaking of entire companies, entire segments of the business built on dishonesty and outright fraud. Gotta go. I'm kvetching again. And retching again. Bob

  • Truth, The Partial Truth And Definitely Not The Whole Truth by Bob Garfield (Garfield at Large on 12/15/2014)

    Ken, Because "Mythbusters" -- like journalism -- is driven by its presumed impartiality. He's taking borrowed interest from that show and selling it to McDonald's. Among other ethical concerns, this will raise questions in viewers minds about "Mythbusters" and what there is for sale.

  • Tip For Career Day: Stay Home by Bob Garfield (Garfield at Large on 12/07/2014)

    Benny, You did say "muted" didn't you? And the ad is placed there to...whaddya call it...advertise, not merely to suck data from you. And the advertiser gets exactly what it's paying for. As to your your implication of hypocrisy, if MediaPost were up to something boorish and sleazy, I promise you I'd be the shrillest voice. Now then, was there something you care to say about the actual business practices I am criticizing?

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Another Clinton hater! No consequences???????? See "Yeah, Nicholas" above

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Yeah, Nicholas, Clinton got such a free ride: two years of his every lie and trespass recounted daily over the fold on page one in every newspaper in the world, plus getting impeached by the U.S. Senate. By the way, since you don't seem to be able to consider one subject without reflexively raising an entirely unrelated one, you might just remind yourself this: nobody has ever accused Clinton of rape.

  • Kick(start)ed In The Gut by Bob Garfield (Garfield at Large on 10/13/2014)

    Thanks, John. And to all of you...even to my own personal online troll. Keep complaining; it proves I'm still drawing breath. And, Zendelle, the search function seems to be working now. Thanks for the heads-up.

  • From Shark Week To Snark Week by Barbara Lippert (Mad Blog on 08/14/2014)

    When I do my Shark Week interview this week, I will not even hesitate to invoke "jump the shark." Not for an instant.

  • Supreme Disappointment by Bob Garfield (Garfield at Large on 06/30/2014)

    Marcelo, Dude...irony. Irony. Bob

  • Literally The Worst Thing Ever by Bob Garfield (Garfield at Large on 01/13/2014)

    Oxford: informal used for emphasis or to express strong feeling while not being literally true. "I have received literally thousands of letters" Merriam-Webster: in effect : virtually

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