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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • VH1, Advertisers 0 in Garfield at Large on 07/18/2016

    On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems you were each dismayed to find your spots placed in our exciting, romantic reality show, "Dating Naked."

  • G.O.P. S.O.S. in Garfield at Large on 07/11/2016

    Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? You do not. Because some people chafe at that kind of treatment. It's just poor Customer Relationship Management.

  • Share This? in Garfield at Large on 07/04/2016

    Last spring, when Facebook's Instant Stories came to this world, I considered the possibility of salvation. If publishers were to cede distribution to Facebook, they would achieve faster loading speeds and a better user experience, and would benefit by vastly higher reach and at least theoretically, significantly higher CPMs.

  • Starving The Watchdogs in Garfield at Large on 06/27/2016

    RIO DE JANEIRO -- This is what it is all about. This is why we need to find answers. In a nation beset with a breathtaking convergence of crises -- of which even the glory of hosting the Olympics turns out to be a major one -- the media are struggling to do their basic jobs.

  • What Goes Up Must Go Up in Garfield at Large on 06/20/2016

    If one were in the doom-and-gloom business, hypothetically, one would be hard-pressed to explain the surge in the TV upfront market, in which the broadcast networks apparently now fetch CPMs of up to $24.40 for 18+-year-old viewers in prime time.

  • Gawk At This in Garfield at Large on 06/13/2016

    If you want to find a sympathetic figure in the $140 million Hulk Hogan jury verdict and ensuing Gawker Media bankruptcy, it's going to take a while.

  • The Child Explains It All in Garfield at Large on 06/06/2016

    This is a real Q&A with a real teenager. It has been edited only for length.

  • Silence = Death in Garfield at Large on 05/31/2016

    Man-child arsonist Donald Trump is torching the most sacred American values, threatening the welfare of millions, undermining the pillars of our democracy, igniting the ugliest impulses of the society's id -- and we, the media, are covering it like a bemused recap of "House of Cards."

  • Sex And The Smoking Gun in Garfield at Large on 05/23/2016

    You know what? Let's do have a trial by media. Definitely -- so we can watch in astonishment as the corporate defendant demonstrates its guilt by the very way in which it is defending itself. In its answer to sexual harassment charges, WPP is either employing cynical lawyering of the most loathsome kind or evincing cluelessness on a mythic scale.

  • Freedom Isn't Free -- It's $8.99 A Jug in Garfield at Large on 05/16/2016

    Inevitably, the bold rechristening of the quintessential American beer will persuade other familiar brands to adopt new identities as they too strive both to remain culturally relevant and leech off the goodwill of popular institutions, personalities and even states of being.

Comments by Bob All comments by Bob

  • Silence = Death by Bob Garfield (Garfield at Large on 05/31/2016)

    mssrs mcdaniel and swan:you literally have no understanding of our constitution, core values and history.  it's astonishing. as for wartime sacrifice, you are arguing against yourselves. sad. scary.

  • Silence = Death by Bob Garfield (Garfield at Large on 05/31/2016)

    @craig mcdaniel:a unbiase neutral press including columistsoh, really? you might want to brush up on the first amendnment.  freedom is what those people died for.

  • Sex And The Smoking Gun by Bob Garfield (Garfield at Large on 05/23/2016)

    She wasn't the first person to put career before self respect.Pretty easy to be self righteous when nobody is hitting on you or generally giving you thee creeps.

  • Why There Is No President Klein by Bob Garfield (Garfield at Large on 04/04/2016)

    Deniis,Oh, right. How careless of me. I should have mentioned. It was at HARVARD.Bob

  • Averting The Apocalypse: JWT's 'Rape Guy' Resigns by Barbara Lippert (Mad Blog on 03/17/2016)

    I hope the litigation proceeds all the way to court, in which case we will see documentary evidence of systemic sexism, systemic denial, systemic stonewalling and (my guess) an evil strategy of personal destruction instead of apology and action.  This will prove for WPP to be pennywise and pound suicidal.  What I wouldn't give to see the chain of emails, but this is not an organization that makes imortant decisions from the middlle.WPP board, it's the 11th hour....do you know where your chairman is?

  • Top 10 Bedrock Principles Built On Marketing Sand by Bob Garfield (Garfield at Large on 03/07/2016)

    Thanks, Michael PurselWhen someone says "the truth is" and follows it with a paranoid fantasy, he more or less makes my point for me.  Yikes.

  • And Somewhere Men Are Laughing, And Somewhere Children Shout by Bob Garfield (Garfield at Large on 02/29/2016)

    Kurt,Because I'm not selling them anything, and not publicly traded,  so I'm free to express my convictions.Bob

  • God Save The Queen - And Proceed With Caution While Backing Up by Bob Garfield (Garfield at Large on 02/23/2016)

    She's not MY frontrunner.  I'm not a Democrat.  It's just that the GOP has gotten particularly reactionary, irrational, obstructionist, Bible-thumping, anti-intellectual, dishonest, bigoted and generally loathesome.THere is not one of them -- not ONE  - who offers honest answers on immigration, climate, guns, taxation and civil liberties. When a career pragmatist technocrat politician with her own dubious relationship with the truth looks like a savior, it is a frightening time for the Republic.

  • Demented by Bob Garfield (Garfield at Large on 02/08/2016)

    David Ezrati: Do a Twitter search of "Audi" and "Alzheimers."  Then recalculate. Also, there is only one "e" in "judgment."

  • Demented by Bob Garfield (Garfield at Large on 02/08/2016)

    It simply amazes me that most of these response are about what "I"  -- that is, the commenter -- took from the ad.  And therein one of the greatest problems with advertising. Who gives a shit what you think? If you know that many, many people will see it another way, an upsetting way, an explotative way, a trivializing way, whether you personally like it or see it differently is utterly inconsequential.  100 million people watch the Super Bowl.  If only 1% see the character as deeply depressed or suffering from Alzheimers, and have lived through that agony, that's 1 million people who had a reason to be very upset Sunday.  And I promise you, if based on nothing but twitter, it's far more than 1%.  You people are not artists, or journalists.  You are advertisers and their agents, and you have responsibility to both the larger audience and your brand.  Yes, there's always someone looking to be offended. I'm not speaking of that. It's sometimes ok, in communicating with the many, to offend the few.  But is is NEVER OK to offend, insult, sadden or frighten the many in order to impress a few.This is lost on so many ad people, and has been as long as I've been scrutinizing advertising. Astonishing. And depressing. And disgusting. Not to mention rude, arrogant, juvenile and irresponsible.  

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