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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A 30-plus-year commentator on media and marketing, he is co-host of public radio's Peabody Award-winning “On the Media” program; senior fellow at Wharton Future of Advertising Program, SEI Center for Advanced Studies in Management; founder of the Media Future Summit and author of five books.

Articles by Bob All articles by Bob

  • Monkey See, Monkey Don't in Garfield at Large on 03/27/2017

    The overall problem is that metadata for videos remains thin, and relies mainly on the tagging by posters, who don't typically label their work "hate speech" or "kill the Jews." And the technology for the semantic Web, AI, image screening and other means for detecting repulsive content is simply inadequate. Where porn, racism and gore are concerned, the flagging mechanisms are woefully intermittent.

  • Window, Window In The Wall.... in Garfield at Large on 03/20/2017

    The ANA wants a window into the walled gardens. Fair enough. The gardens are so lush and inviting.

  • Rushmore, Idle Less in Garfield at Large on 03/13/2017

    AUSTIN, TEXAS -- The thing about SXSW is, it's eclectic. Pay no mind to the stereotype of bearded hipsters stumbling around actual reality trying to pioneer enhanced reality. On Saturday, I ran into so many other distinct characters pursuing distinct endeavors.

  • Know Your Media And Consider The Source in Garfield at Large on 03/06/2017

    News Item: Under siege from Democrats and fellow Republicans about Attorney General Jeff Sessions' false confirmation-hearing testimony, President Trump took to Twitter over the weekend to change the subject, accusing his predecessor of illegally tapping his phones.

  • And The Whiner Is.... in Garfield at Large on 02/27/2017

    An annual tribute to all that is not real, by and for personas that are not real but inhabiting bodies that are, ahem, augmented reality, presuming to weigh in on political affairs that are all too real.

  • The Zuckerberg Blog Post: First Draft in Garfield at Large on 02/20/2017

    To our community: On our journey to rule the world, we often discuss products we're building and the promises we shall later renege on. Today I want to focus on the most important question of all: do we yet own your DNA?

  • And It Is So Decreed... in Garfield at Large on 02/13/2017

    The media, the intelligence agencies, the judiciary and next...Nordstrom?

  • The 'So Called' Advertisers Talk Back in Garfield at Large on 02/06/2017

    The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the world spent fortunes to voice an alternative to the resentment, suspicion, fear, ignorance and blind hatred that brought Donald Trump to power.

  • The Only Day For Advertising in Garfield at Large on 01/30/2017

    It's not just the Biggest Day for Advertising, it's kind of the Only Day for Advertising -- when armies of frightened marketers, agency people and production houses are at pains to come up withs something memorable. Naturally, this will not end well.

  • How To Instantly Repair The Media Economy in Garfield at Large on 01/23/2017

    SEAN SPICER: We recognize the important role of a thriving media in a democracy, namely to blame it for all that we do wrong. As such, we're announcing that the Trump Administration will take charge.

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