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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • In The Drink in Garfield at Large on 11/24/2014

    Until last week, it was just a series of rumblings. The allegations were of horrible episodes, but they simply didn't penetrate the mantle of achievement, riches and accumulated goodwill of the groundbreaking icon. To dwell on the dirt would require you to see a hero as a monster. Now we have to answer hard questions about events, and about ourselves. What will we tolerate when we are in the thrall of genius, and what will we be willing to look away from?

  • Moby Dick, Brought To You By The Whale & Ale Pub in Garfield at Large on 11/17/2014

    This is a thinly veiled autobiographical tale of universal malevolence and the struggle against it by a monomaniacal hero -- yours truly. There will be heartbreak, danger, toil and the world's largest family of exchange-traded funds, a wholly owned subsidiary of BlackRock, offering not just a diversified investment instrument but low fees and significant tax advantages over equities.

  • These 15 Hottest Naked Celebrity Diets For Getting Audience Attention Will Shock You in Garfield at Large on 11/09/2014

    Reached the bottom of some Internet page the other day, and just when I thought I'd come to the end of useful content, there was a trove of irresistibility. Ding dong! You merengue?

  • Let's Invade Russia. I'm Feeling Really Good About It  in Garfield at Large on 11/03/2014

    I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or that the index is right, and brand shareholder money is squandered by the billions with no hope of an adequate return. If a rising economy does pad marketing budgets, the found money should be invested in channels that cultivate direct and ongoing connections with consumers -- not to the forest primeval.

  • Gulp! in Garfield at Large on 10/27/2014

    Dear Wall Street -- Last Friday the absolutely obvious occurred -- and you acted like you'd had a nighttime visit from the walking dead. Coca-Cola Co. announced a year-over-year decline in sales and profits in the third quarter and -- ahhhhhh!!! -FREAK-OUT!

  • Someone Please, Please Whelm Me in Garfield at Large on 10/20/2014

    Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution and CBS will offer a paid-streaming service for its broadcast offerings more or less cinches a future that some of us have been blathering about for a decade. That over-the-top future, which has since already largely materialized, is devoid of broadcast networks and cable juggernauts, but very rich in streaming content from Hollywood fare to Jenna Marbles to Jeffrey Hayzlett's C-Suite TV bizcasts to Morgan Spurlock's offerings on the Smartish channel to Funny or Die.com to everything else you can think of, plus millions of things you can't think of but somebody else will.

  • Kick(start)ed In The Gut in Garfield at Large on 10/13/2014

    I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing prepared me for this: Kickstarter. That's the crowdfunding site, where venture capital has been democratized and entrepreneurs can take their hopes and dreams directly to the people. To pitch on Kickstarter is to be evaluated not by some rich Silicon Valley kingmaker in a work shirt and chinos, but by your peers. Your peeps. Your very marketplace.

  • P.R. Wild Pitches, Autumn Edition in Garfield at Large on 09/29/2014

    This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. Wild Pitches. Publicity worst practices in all their autumnal glory! The Garfield at Large team has spent months saving string, although we can't take much credit. The heroes of this feature are the publicists who week in and week out send out press releases displaying a nearly majestic irrelevance to anything we do here in this column about media and marketing.

  • A Voyage To Uranus  in Garfield at Large on 09/22/2014

    We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took Voyager 2 to get to Uranus. Finally, with last week's announcement of a deal between Publicis Groupe and Adobe for integrated data management on a Global Marketing Platform, somebody shows signs of reckoning with reality.

  • Truly Defective: Matthew McConaughey Captured Thinking And Driving  in Garfield at Large on 09/15/2014

    This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, uninspired, pretentious and vacuous about advertising. In its bid to metamorphose from near-luxury to luxury, Lincoln whiffed on its almost-as-critical MKZ sports sedan. It cannot afford to screw up the MKC.

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