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Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • Faith, Fear And Marketing in Garfield at Large on 11/23/2015

    How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to process facts, their very human rationality?

  • Vive le Silence Respectueux in Garfield at Large on 11/16/2015

    In mourning, as in medicine, the guiding principle of condolence is "First do no harm."

  • Media Bias: Ben Carson Edition in Garfield at Large on 11/09/2015

    My Fellow Americans: Let me tell you about media propaganda. The liberal elites who wish to destroy me keep spouting propaganda about my "involvement" with Mannatech -- yes, that's right, as in manna from heaven.

  • What's German For 'Dastardly?' in Garfield at Large on 11/02/2015

    VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto?

  • The Man Who Caught A Fish in Garfield at Large on 10/26/2015

    I am Ahab, and the media economy is my whale. What you are about to read is the consequence of my own, personal, perfect storm.

  • Nature in Garfield at Large on 10/12/2015

    Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide existential threat.

  • The Marketing Of Mayhem in Garfield at Large on 10/05/2015

    In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous misfits with instant worldwide recognition, the very process of basic reporting makes the media accessories after the fact of this atrocity, and before the fact of the next one.

  • Silent Spring, The Sequel in Garfield at Large on 09/21/2015

    Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but also doing grave harm to useful ad species and the publishing ecosystem as a whole?

  • Apollo XIII Part 2 in Garfield at Large on 09/14/2015

    MFS will convene a room full of owners and top managers from across the media ecosystem to share experience, expertise and most of all truth in their mutual search for revenue solutions to the structural problems that bedevil us all.

  • P.R. Wild Pitches, Autumn Edition  in Garfield at Large on 09/07/2015

    The kids are back in school, ragweed and 24 presidential hopefuls are in the air, we're already at G in the tropical-storm alphabet. Fall must be on its way. Which means it's also time for our semiannual meditation on thoughtful, discriminating, professional public relations.

Comments by Bob All comments by Bob

  • Faith, Fear And Marketing by Bob Garfield (Garfield at Large on 11/23/2015)

    The problem isn't the Trumps of the world. The problem is the masses who fall in the demagogue's thrall...because they are predisposed to do so.  I feel shame and heartbreak that I share a flag with those who flock to his rallies and see his poison as the cure. 

  • Media Bias: Ben Carson Edition by Bob Garfield (Garfield at Large on 11/09/2015)

    To Laurence Rutter:  Never ask a zinger if you don't know the answer.  I actually have called Hillary Clinton a liar -- on the Chris Matthews program on MSNBC -- concerning some of her 2008 campaign claims.  In exactly those words: "Hillary Clinton is a liar."  Then there was her Bosnia tarmac "under fire" fish story.  And the Rose Law Firm....However, the Benghazi supposed scandal is not one. There is no there there. The only scandal is that the taxpayers have funded a three-year witch hunt for damaging political dirt and come up with zilch. 

  • Freedom Isn't Free by Bob Garfield (Garfield at Large on 05/11/2015)

    Martin,You are a very careless reader, an arsonist of strawmen ("proves") and almost hilariously uninformed about whose article you are reading, and what preceded it.BG

  • P.R. Wild Pitches, Spring Edition by Bob Garfield (Garfield at Large on 03/30/2015)

    Thanks, Matthew, but it's worse than just arrogrance. It borders on delusions of grandeur. I'm actually letting myself believe that semiannual shaming will make some p.r. shops cleave -- if not to best practices --at least not to abusive practices. So, no. It's not a childish one-off. It's another one of my crusades. I take note of your objection; it is well taken. And I appreciate the compliments, too. But I proceed -- not for my sake but for that of the p.r. profession.

  • Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much by Bob Garfield (Garfield at Large on 02/16/2015)

    Philip Moore, Fantastic analogy. I will now use it liberally without crediting you. Many thanks. Bob

  • Used Car Dealers And Carny Folk....You're Lookin' Good! by Bob Garfield (Garfield at Large on 01/19/2015)

    Margaret, Kvetching and complaining are synonyms. Also, I've done 125 columns for MediaPost. Maybe 6 have been about the cable company. Which, considering its place in the media ecosystem, is probably not enough. Also, we are not speaking of a few bad apples. We are speaking of entire companies, entire segments of the business built on dishonesty and outright fraud. Gotta go. I'm kvetching again. And retching again. Bob

  • Truth, The Partial Truth And Definitely Not The Whole Truth by Bob Garfield (Garfield at Large on 12/15/2014)

    Ken, Because "Mythbusters" -- like journalism -- is driven by its presumed impartiality. He's taking borrowed interest from that show and selling it to McDonald's. Among other ethical concerns, this will raise questions in viewers minds about "Mythbusters" and what there is for sale.

  • Tip For Career Day: Stay Home by Bob Garfield (Garfield at Large on 12/07/2014)

    Benny, You did say "muted" didn't you? And the ad is placed there to...whaddya call it...advertise, not merely to suck data from you. And the advertiser gets exactly what it's paying for. As to your your implication of hypocrisy, if MediaPost were up to something boorish and sleazy, I promise you I'd be the shrillest voice. Now then, was there something you care to say about the actual business practices I am criticizing?

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Another Clinton hater! No consequences???????? See "Yeah, Nicholas" above

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Yeah, Nicholas, Clinton got such a free ride: two years of his every lie and trespass recounted daily over the fold on page one in every newspaper in the world, plus getting impeached by the U.S. Senate. By the way, since you don't seem to be able to consider one subject without reflexively raising an entirely unrelated one, you might just remind yourself this: nobody has ever accused Clinton of rape.

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