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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • Utter Doom: The Anniversary in Garfield at Large on 04/20/2015

    This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global media-marketing economy. Unsurprisingly, some of its apocalyptic prophesies were received a bit skeptically -- especially by those with a vested interest in the status quo.

  • Who Doesn't Remember His First Time? in Garfield at Large on 04/13/2015

    You read about the Gawker story and got your dander up. The story I refer to was the item on Gawker about the item on BuzzFeed -- the righteous callout by Arabelle Sicardi of Unilever/Dove hypocrisy for patronizing women on the subject of "real beauty" while simultaneously selling them all sorts of crap falsely promising the unattainable fake beauty the campaign nominally scorns.

  • P.R. Wild Pitches, Spring Edition in Garfield at Large on 03/30/2015

    Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence!

  • Two-Headed Goat: The Podcast in Garfield at Large on 03/23/2015

    In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in 300 years -- there are actually ways to build an audience and turn a buck. I refer, of course, to "The Adam Carolla Show."

  • Giga OMG! in Garfield at Large on 03/15/2015

    AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything that took place here. Gigaom last week closed its doors -- in grim fulfillment of my apocalyptic prophesies.

  • So Smart It's Stupid in Garfield at Large on 03/09/2015

    So we're agreed that expropriating a techy sounding name to lend cachet to something mundane is a silly exercise. But not nearly as silly as lending superfluous actual technology to something that simply doesn't require it. Like, I dunno, a bottle of booze.

  • Why Google And Facebook Deserve Your Trust, Without Reservation in Garfield at Large on 03/02/2015

    There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, of course, of the culture of Big Social on the one hand, and on the other hand, everyone else.

  • Dead Tweeting The Oscars!  in Garfield at Large on 02/23/2015

    AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango BOBGARFIELD @bobosphere RT@fredocat. You mean by his absinthe? loL

  • Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much in Garfield at Large on 02/16/2015

    Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I have proved pathetically impotent against the forces of so-called "native advertising."

  • Will Your Thermostat Destroy Your Life? It Might. It Just Might in Garfield at Large on 02/09/2015

    New from Samsung: SmartAleck TV - yes, a television that eavesdrops on your conversations, then sells the gossip to outsiders. You are being monitored, like Winston Smith, by your telescreen. The idea is for the device to gather as much spoken language as possible to help the voice-recognition software learn your vocabulary, speaking patterns and accents....as well as your pet names, dirty secrets, criminal confessions, safe words, Tourette's blurts and Fantasy League strategy.

Comments by Bob All comments by Bob

  • P.R. Wild Pitches, Spring Edition by Bob Garfield (Garfield at Large on 03/30/2015)

    Thanks, Matthew, but it's worse than just arrogrance. It borders on delusions of grandeur. I'm actually letting myself believe that semiannual shaming will make some p.r. shops cleave -- if not to best practices --at least not to abusive practices. So, no. It's not a childish one-off. It's another one of my crusades. I take note of your objection; it is well taken. And I appreciate the compliments, too. But I proceed -- not for my sake but for that of the p.r. profession.

  • Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much by Bob Garfield (Garfield at Large on 02/16/2015)

    Philip Moore, Fantastic analogy. I will now use it liberally without crediting you. Many thanks. Bob

  • Used Car Dealers And Carny Folk....You're Lookin' Good! by Bob Garfield (Garfield at Large on 01/19/2015)

    Margaret, Kvetching and complaining are synonyms. Also, I've done 125 columns for MediaPost. Maybe 6 have been about the cable company. Which, considering its place in the media ecosystem, is probably not enough. Also, we are not speaking of a few bad apples. We are speaking of entire companies, entire segments of the business built on dishonesty and outright fraud. Gotta go. I'm kvetching again. And retching again. Bob

  • Truth, The Partial Truth And Definitely Not The Whole Truth by Bob Garfield (Garfield at Large on 12/15/2014)

    Ken, Because "Mythbusters" -- like journalism -- is driven by its presumed impartiality. He's taking borrowed interest from that show and selling it to McDonald's. Among other ethical concerns, this will raise questions in viewers minds about "Mythbusters" and what there is for sale.

  • Tip For Career Day: Stay Home by Bob Garfield (Garfield at Large on 12/07/2014)

    Benny, You did say "muted" didn't you? And the ad is placed there to...whaddya call it...advertise, not merely to suck data from you. And the advertiser gets exactly what it's paying for. As to your your implication of hypocrisy, if MediaPost were up to something boorish and sleazy, I promise you I'd be the shrillest voice. Now then, was there something you care to say about the actual business practices I am criticizing?

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Another Clinton hater! No consequences???????? See "Yeah, Nicholas" above

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Yeah, Nicholas, Clinton got such a free ride: two years of his every lie and trespass recounted daily over the fold on page one in every newspaper in the world, plus getting impeached by the U.S. Senate. By the way, since you don't seem to be able to consider one subject without reflexively raising an entirely unrelated one, you might just remind yourself this: nobody has ever accused Clinton of rape.

  • Kick(start)ed In The Gut by Bob Garfield (Garfield at Large on 10/13/2014)

    Thanks, John. And to all of you...even to my own personal online troll. Keep complaining; it proves I'm still drawing breath. And, Zendelle, the search function seems to be working now. Thanks for the heads-up.

  • From Shark Week To Snark Week by Barbara Lippert (Mad Blog on 08/14/2014)

    When I do my Shark Week interview this week, I will not even hesitate to invoke "jump the shark." Not for an instant.

  • Supreme Disappointment by Bob Garfield (Garfield at Large on 06/30/2014)

    Marcelo, Dude...irony. Irony. Bob

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