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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A 30-plus-year commentator on media and marketing, he is co-host of public radio's Peabody Award-winning “On the Media” program; senior fellow at Wharton Future of Advertising Program, SEI Center for Advanced Studies in Management; founder of the Media Future Summit and author of five books.

Articles by Bob All articles by Bob

  • The Zuckerberg Blog Post: First Draft in Garfield at Large on 02/20/2017

    To our community: On our journey to rule the world, we often discuss products we're building and the promises we shall later renege on. Today I want to focus on the most important question of all: do we yet own your DNA?

  • And It Is So Decreed... in Garfield at Large on 02/13/2017

    The media, the intelligence agencies, the judiciary and next...Nordstrom?

  • The 'So Called' Advertisers Talk Back in Garfield at Large on 02/06/2017

    The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the world spent fortunes to voice an alternative to the resentment, suspicion, fear, ignorance and blind hatred that brought Donald Trump to power.

  • The Only Day For Advertising in Garfield at Large on 01/30/2017

    It's not just the Biggest Day for Advertising, it's kind of the Only Day for Advertising -- when armies of frightened marketers, agency people and production houses are at pains to come up withs something memorable. Naturally, this will not end well.

  • How To Instantly Repair The Media Economy in Garfield at Large on 01/23/2017

    SEAN SPICER: We recognize the important role of a thriving media in a democracy, namely to blame it for all that we do wrong. As such, we're announcing that the Trump Administration will take charge.

  • Ain't Nobody Here But Us Chickens in Garfield at Large on 01/17/2017

    There is no surprise in the news that FTC Chair Edith Ramirez is leaving the agency. And not just because a Republican will take the chair. It is because the FTC will basically cease to exist.

  • I'm With The Band(width) in Garfield at Large on 01/09/2017

    Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard.

  • New Year's Resolution: A Schnorrer No More in Garfield at Large on 01/03/2017

    The stuff is out there. It's free. Why subscribe? Well, there are several reasons, and isn't it high time for publishers to get busy offering them?

  • No Ifs, Ands Or Bots in Garfield at Large on 12/19/2016

    Bot: Are you interested in purchasing a Handi-Douse Kitchen Fire Extinguisher? Consumer: No, I'm interested in operating it. I have a fire in my kitchen.

  • Faking Cokegasm in Garfield at Large on 12/12/2016

    Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke is not, never has been and never will be a player.

Comments by Bob All comments by Bob

  • The 'So Called' Advertisers Talk Back by Bob Garfield (Garfield at Large on 02/06/2017)

    Absolutely Chris. You are, as always, my guiding light. Henceforce, no opinionating in my opinion column.Bob

  • The 'So Called' Advertisers Talk Back by Bob Garfield (Garfield at Large on 02/06/2017)

    "Just folks looking for a change"....at the expense of other folks.  Everything he is doing, everything he is, was on full display before Election Day.  Those 30 million people should think very hard about what they said "yes" to.  Take responsibility. You broke it, you bought it.  But the American Way is what's being smashed in front of our eyes, and we're all left to pick up the pieces.

  • New Year's Resolution: A Schnorrer No More by Bob Garfield (Garfield at Large on 01/03/2017)

    I will never get over it. I don't wish to get over it. Getting over it is to accept the worst in politics and human behavior.  Getting over it is cowardice.  Getting over it is surrender.

  • Versailles Of Belief by Bob Garfield (Garfield at Large on 11/28/2016)

    Harry Hutt,Thank you for your thoughtful, eloquent renarks.You are Exhibit A.BG

  • Versailles Of Belief by Bob Garfield (Garfield at Large on 11/28/2016)

    Gary Dennis,Who said anything about death camps? This is about the conditions, and template, for fascism. That is not a prediction of a holocaust. But  shall we just wait to see what happens?Not me. BG

  • Versailles Of Belief by Bob Garfield (Garfield at Large on 11/28/2016)

    Tom, So we're clear here, many Trump voters responded to exactly the same stimulI as Weimar voters who brought Hitler to power.Among them, a minority of avowed Nazis, racists, misogynists.Bob 

  • Who Moved My Digital Inventory? by Bob Garfield (Garfield at Large on 08/29/2016)

    Excellent question. What %age of gross revenue is siphoned off...not only by agency commissions, but by arbitrage and ad-tech middlemen? Considering the near absence of financial controls among the supposedly procurement-obsessed advertisers, my (wild) guess is 30%. But somebody must have a real answer. Anyone?

  • Citizens Disunited by Bob Garfield (Garfield at Large on 08/22/2016)

    To UDX, Thanks for your thoughtful comment, but come on....the CX 7 was discontinued 3 years ago.Your hero,Bob

  • Citizens Disunited by Bob Garfield (Garfield at Large on 08/22/2016)

    To Lawrence Rutter:Oh, snap you caught me. Henceforth I will leave my opinion and analysis out of my opinion and analysis column.To Clint Dixon:  It is difficult to believe you would write what you've written in a public forum.  Well done.  It is now on the record forever.  Your grandchildren will be so proud. 

  • A Discredit To His Place by Bob Garfield (Garfield at Large on 08/01/2016)

    Jeff Christian:Coverup? A strawman argument.  Two pieces of thusfar-unrefuted testimony assert that on separate occasions Paterno was informed of Sandusky's predations. It's not what Joe did that is at issue, but rather what he did NOT do.  When there are allegations of a child being molested in your locker room, you do not discharge your responsibility by simply notifying the university administration. As for his power and stature, I (PSU '77) don't recall for the 35 years before the scandal any complaints of exaggeration from the PSU community about the media deification of Joe Paterno. 

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