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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A 30-plus-year commentator on media and marketing, he is co-host of public radio's Peabody Award-winning “On the Media” program; senior fellow at Wharton Future of Advertising Program, SEI Center for Advanced Studies in Management; founder of the Media Future Summit and author of five books.

Articles by Bob All articles by Bob

  • The Zuckerberg In The Henhouse in Garfield at Large on 09/26/2016

    Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was either short-lived or not true in the last 10 years. So permit me to wonder if the bogus engagement metric wasn't just the latest example of what card players refer to as "sharp play."

  • Wild Pitches: Autumn 2016 Edition in Garfield at Large on 09/20/2016

    As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former -- and, sigh, it is never pretty.

  • Send In The Clowns in Garfield at Large on 09/12/2016

    People get stupid ideas in their heads, they share them, and irrational fears get triggered. The clowns, for example, were the month's second-dumbest social media freakout. The first was the spasm of righteous indignation in reaction to YouTube's clarification of its ad-friendliness standards

  • What 'Objective' Means. What 'Bias' Means. What 'Idiot' Means in Garfield at Large on 09/06/2016

    If you want some light reading for eternity, Google the question "is the media biased." The question is a staple of both the political right and the socialist left.

  • Who Moved My Digital Inventory? in Garfield at Large on 08/29/2016

    Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down.

  • Citizens Disunited in Garfield at Large on 08/22/2016

    I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a cinder, but the big story on Action news: Donald Trump says something assholic again.

  • Olympic Ad Doping -- But Who Are The Dopes? in Garfield at Large on 08/15/2016

    What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness and raw power of advertising combined with the breathtaking -- dare I say virtuosic? -- dishonesty of the sponsor.

  • Mr. Garfield In The Echo Chamber With A Microphone in Garfield at Large on 08/08/2016

    Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? I ask this during a moment that I probably should be savoring -- details below -- but which instead has me propelled me into a dark chamber of doubt and despair.

  • A Discredit To His Place in Garfield at Large on 08/01/2016

    Old-white-guy-ness is not, in and of itself, an affliction or character flaw. On the other hand, dear God, Kevin Roberts. Is he so addled by his oldness, whiteness and guyness to have lost the power to observe and to reason?

  • Sorry, Stuck In Traffic in Garfield at Large on 07/25/2016

    While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots of content viewed by lots and lots of people creating lots and lots of ad inventory that got less and less valuable with every passing minute.

Comments by Bob All comments by Bob

  • Who Moved My Digital Inventory? by Bob Garfield (Garfield at Large on 08/29/2016)

    Excellent question. What %age of gross revenue is siphoned off...not only by agency commissions, but by arbitrage and ad-tech middlemen? Considering the near absence of financial controls among the supposedly procurement-obsessed advertisers, my (wild) guess is 30%. But somebody must have a real answer. Anyone?

  • Citizens Disunited by Bob Garfield (Garfield at Large on 08/22/2016)

    To UDX, Thanks for your thoughtful comment, but come on....the CX 7 was discontinued 3 years ago.Your hero,Bob

  • Citizens Disunited by Bob Garfield (Garfield at Large on 08/22/2016)

    To Lawrence Rutter:Oh, snap you caught me. Henceforth I will leave my opinion and analysis out of my opinion and analysis column.To Clint Dixon:  It is difficult to believe you would write what you've written in a public forum.  Well done.  It is now on the record forever.  Your grandchildren will be so proud. 

  • A Discredit To His Place by Bob Garfield (Garfield at Large on 08/01/2016)

    Jeff Christian:Coverup? A strawman argument.  Two pieces of thusfar-unrefuted testimony assert that on separate occasions Paterno was informed of Sandusky's predations. It's not what Joe did that is at issue, but rather what he did NOT do.  When there are allegations of a child being molested in your locker room, you do not discharge your responsibility by simply notifying the university administration. As for his power and stature, I (PSU '77) don't recall for the 35 years before the scandal any complaints of exaggeration from the PSU community about the media deification of Joe Paterno. 

  • Silence = Death by Bob Garfield (Garfield at Large on 05/31/2016)

    mssrs mcdaniel and swan:you literally have no understanding of our constitution, core values and history.  it's astonishing. as for wartime sacrifice, you are arguing against yourselves. sad. scary.

  • Silence = Death by Bob Garfield (Garfield at Large on 05/31/2016)

    @craig mcdaniel:a unbiase neutral press including columistsoh, really? you might want to brush up on the first amendnment.  freedom is what those people died for.

  • Sex And The Smoking Gun by Bob Garfield (Garfield at Large on 05/23/2016)

    She wasn't the first person to put career before self respect.Pretty easy to be self righteous when nobody is hitting on you or generally giving you thee creeps.

  • Why There Is No President Klein by Bob Garfield (Garfield at Large on 04/04/2016)

    Deniis,Oh, right. How careless of me. I should have mentioned. It was at HARVARD.Bob

  • Averting The Apocalypse: JWT's 'Rape Guy' Resigns by Barbara Lippert (Mad Blog on 03/17/2016)

    I hope the litigation proceeds all the way to court, in which case we will see documentary evidence of systemic sexism, systemic denial, systemic stonewalling and (my guess) an evil strategy of personal destruction instead of apology and action.  This will prove for WPP to be pennywise and pound suicidal.  What I wouldn't give to see the chain of emails, but this is not an organization that makes imortant decisions from the middlle.WPP board, it's the 11th hour....do you know where your chairman is?

  • Top 10 Bedrock Principles Built On Marketing Sand by Bob Garfield (Garfield at Large on 03/07/2016)

    Thanks, Michael PurselWhen someone says "the truth is" and follows it with a paranoid fantasy, he more or less makes my point for me.  Yikes.

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