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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio’s Peabody Award-winning “On the Media” series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian.

Articles by Bob All articles by Bob

  • It's All Greek To Me in Garfield at Large on 06/29/2015

    We are told we are in a golden age of content, ingenuity and utility. But we are not. Because almost nobody has located the gold. Call it the Geek capital crisis.

  • Gorgeous in Garfield at Large on 06/22/2015

    Media-buying transparency or whatever can hold off a week. Will you please permit me, on the occasion of Father's Day, to devote a few words to something personal? To be specific, it's a bit of an update to my dad, who died young and missed my entire adult life, not to mention a lot of his own.

  • Reality: The Business Opportunity in Garfield at Large on 06/15/2015

    "Sensory Stories," an exhibit in New York's Museum of the Moving Image, offers glimpses of futuristic technology -- or more accurately, futuristic application of existing technology -- to satisfy humans' primal instinct for storytelling. The result is an odd amalgamation of novelties, amusing but contrived and useless art pieces, and jaw-dropping demonstrations of Virtual Reality.

  • Sweet As Sugar...But Very Hard To Swallow in Garfield at Large on 06/08/2015

    Taco Bell is rolling out a breakfast item that is the quintessential south-of-the-border desayuno especialidad: Cap'n Crunch Crunch Berries coated doughnut holes. So autenticamente Mexicana! This is where Yum Brands begins to take a licking. On the question of elevating humanity or lowering it, this menu-item eatrocity is actually a pretty tempting target.

  • Boycott This in Garfield at Large on 06/01/2015

    So the advertisers have abandoned TLC's "19 Kids and Counting" en masse following revelations that no more than 18 of the super-Christian offspring managed to get through childhood without committing sex crimes. Good for you, Allstate, Choice Hotels, Sherwin-Williams, Pizza Hut and the rest, for bravely taking a stand against molestation.

  • Carpet Bombing: When Trademarks Do Harm in Garfield at Large on 05/26/2015

    When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the value of the trademark can result in a perversion of other values, such as human dignity, and life and death.

  • Patriotism-ola in Garfield at Large on 05/18/2015

    The Pentagon has been writing checks to NFL teams for staging heartstring-plucking paeans to our military. In the past 15 years, sporting events have become ground zero in the nation's cult of military. Totally free of charge.

  • Freedom Isn't Free in Garfield at Large on 05/11/2015

    You've been champing at the bit for streaming services to offer a large enough array of programming so you can call the cable company and tell them to pound sand. No premium tier. No triple play. No basic cable. Just broadband, thank you, with which to strangle the SOBs. Because now you want to use that co-ax to stream your shows without paying Big Cable for their overstuffed bundles. Death to tyrants!

  • Death By Magic Beans in Garfield at Large on 04/27/2015

    Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to host those publishers' content on Facebook itself -- not to link to the source, but to have the content actually reside on Facebook. The originating media company produces the content, but Facebook distributes it and sells the ads against it.

  • Utter Doom: The Anniversary in Garfield at Large on 04/20/2015

    This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global media-marketing economy. Unsurprisingly, some of its apocalyptic prophesies were received a bit skeptically -- especially by those with a vested interest in the status quo.

Comments by Bob All comments by Bob

  • Freedom Isn't Free by Bob Garfield (Garfield at Large on 05/11/2015)

    Martin,You are a very careless reader, an arsonist of strawmen ("proves") and almost hilariously uninformed about whose article you are reading, and what preceded it.BG

  • P.R. Wild Pitches, Spring Edition by Bob Garfield (Garfield at Large on 03/30/2015)

    Thanks, Matthew, but it's worse than just arrogrance. It borders on delusions of grandeur. I'm actually letting myself believe that semiannual shaming will make some p.r. shops cleave -- if not to best practices --at least not to abusive practices. So, no. It's not a childish one-off. It's another one of my crusades. I take note of your objection; it is well taken. And I appreciate the compliments, too. But I proceed -- not for my sake but for that of the p.r. profession.

  • Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much by Bob Garfield (Garfield at Large on 02/16/2015)

    Philip Moore, Fantastic analogy. I will now use it liberally without crediting you. Many thanks. Bob

  • Used Car Dealers And Carny Folk....You're Lookin' Good! by Bob Garfield (Garfield at Large on 01/19/2015)

    Margaret, Kvetching and complaining are synonyms. Also, I've done 125 columns for MediaPost. Maybe 6 have been about the cable company. Which, considering its place in the media ecosystem, is probably not enough. Also, we are not speaking of a few bad apples. We are speaking of entire companies, entire segments of the business built on dishonesty and outright fraud. Gotta go. I'm kvetching again. And retching again. Bob

  • Truth, The Partial Truth And Definitely Not The Whole Truth by Bob Garfield (Garfield at Large on 12/15/2014)

    Ken, Because "Mythbusters" -- like journalism -- is driven by its presumed impartiality. He's taking borrowed interest from that show and selling it to McDonald's. Among other ethical concerns, this will raise questions in viewers minds about "Mythbusters" and what there is for sale.

  • Tip For Career Day: Stay Home by Bob Garfield (Garfield at Large on 12/07/2014)

    Benny, You did say "muted" didn't you? And the ad is placed there to...whaddya call it...advertise, not merely to suck data from you. And the advertiser gets exactly what it's paying for. As to your your implication of hypocrisy, if MediaPost were up to something boorish and sleazy, I promise you I'd be the shrillest voice. Now then, was there something you care to say about the actual business practices I am criticizing?

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Another Clinton hater! No consequences???????? See "Yeah, Nicholas" above

  • In The Drink by Bob Garfield (Garfield at Large on 11/24/2014)

    Yeah, Nicholas, Clinton got such a free ride: two years of his every lie and trespass recounted daily over the fold on page one in every newspaper in the world, plus getting impeached by the U.S. Senate. By the way, since you don't seem to be able to consider one subject without reflexively raising an entirely unrelated one, you might just remind yourself this: nobody has ever accused Clinton of rape.

  • Kick(start)ed In The Gut by Bob Garfield (Garfield at Large on 10/13/2014)

    Thanks, John. And to all of you...even to my own personal online troll. Keep complaining; it proves I'm still drawing breath. And, Zendelle, the search function seems to be working now. Thanks for the heads-up.

  • From Shark Week To Snark Week by Barbara Lippert (Mad Blog on 08/14/2014)

    When I do my Shark Week interview this week, I will not even hesitate to invoke "jump the shark." Not for an instant.

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