Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was either short-lived or not true in the last 10 years. So permit me to wonder if the bogus engagement metric wasn't just the latest example of what card players refer to as "sharp play."
As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former -- and, sigh, it is never pretty.
People get stupid ideas in their heads, they share them, and irrational fears get triggered. The clowns, for example, were the month's second-dumbest social media freakout. The first was the spasm of righteous indignation in reaction to YouTube's clarification of its ad-friendliness standards
If you want some light reading for eternity, Google the question "is the media biased." The question is a staple of both the political right and the socialist left.
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down.
I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a cinder, but the big story on Action news: Donald Trump says something assholic again.
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness and raw power of advertising combined with the breathtaking -- dare I say virtuosic? -- dishonesty of the sponsor.
Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? I ask this during a moment that I probably should be savoring -- details below -- but which instead has me propelled me into a dark chamber of doubt and despair.
Old-white-guy-ness is not, in and of itself, an affliction or character flaw. On the other hand, dear God, Kevin Roberts. Is he so addled by his oldness, whiteness and guyness to have lost the power to observe and to reason?
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots of content viewed by lots and lots of people creating lots and lots of ad inventory that got less and less valuable with every passing minute.