- Predictable Irrationality In TV And Streaming Ad-Buying
by
Dave Morgan
(Media Insider on
04/16/2026)
Clients backseat driving media buys has been a practice for half a century. I remember doing large print buys back in the day and having to add magazines that made zero sense because the client just happened to like the magazine.
TV shows, websites, events, whatever - a client bias, right or wrong, will always be a factor.
- As In Days Of Old, TV Took Us To The Moon And Back
by
Adam Buckman
(TVBlog on
04/14/2026)
Here are the companies NASA used (choreographed as you put it). I'd love to hear your rationale as to how they represent the American people while SpaceX does not – keeping in mind that SpaceX is going to be the primary company responsible for the actual moon landing and SpaceX had to save the stranded Boeing ISS astronauts. The jab as SpaceX and Musk seems to be unnecessarily gratuitous. Lockheed Martin Airbus Defence and Space David Clark CompanyBoeingNorthrop GrummanAerojet RocketdyneUnited Launch AllianceAs for the TV broadcast - if you really speak to any casual viewers or even space nerds, the broadcast left many disappointed. No stats as the rocket was lifting off, there was actually a blackout as the rocket was clearing the tower, the chase cameras did a terrible job actually following the rocket after lit off, cutting to the crowd watching instead of showing the booster separation, no shots of the crew I sow, no live speed and altitude tracking, etc.It was an exciting milestone where the coverage should've been amazing and it was subpar doing NASA no favors. These complaints are widespread and many were hoping for what we have come to expect and enjoy with SpaceX launches.
As one person commented online, "NASA sent a $4 billion rocket into space with a four dollar camera."
- The Ben & Jerry's Of Tomato Sauce Brands
by
Joe Mandese
(CPG Insider on
03/31/2026)
Come on, Joe. Buy your own admission, sauce versus gravy is always a hotly debated topic. My comment is not a personal attack.Sauce or gravy refers to a Ragu which is completely different than marinara. I'm sure your friends at Dell'Amore can back me up on this one and perhaps you can share some vino with them while discussing.Cin cin!
- The Ben & Jerry's Of Tomato Sauce Brands
by
Joe Mandese
(CPG Insider on
03/31/2026)
A bit disappointed for a kid from the Bronx to call marinara "gravy."I think the guys down on Arthur Avenue would agree :-p
- We Need A 'Frequency Currency' For Premium Video
by
Dave Morgan
(Media Insider on
03/27/2026)
If this is how the industry is defining "premium video" there are millions of viewers who disagree.
In the buyer's defense, which I usually am not - haha - there are just too many platforms and too many different models when it comes to video now. Add in the fragmentation of audiences and interests across all of these platforms across all of these devices AND what the viewer considers entertaining, and you get lots of money pushing antiquated thinking and measurement methods.
Think different and for the love of god, stop giving Nielsen so much power when there are tools and technologies available that constantly reinforce that Nielsen is as useful as a two-wheeled tricycle.
- The End Was Inevitable For CBS Radio News
by
Adam Buckman
(TVBlog on
03/24/2026)
@Brian - So your position is that it is Trump that has caused CBS News ratings to sink to their lowest levels in decades? Far behind their competitors? CBS Radio News AQH ratings are in the toilet because Trump is the president? Have you seen CBS Nightly News ratings? This is Trump's fault?
Your argument about integrity is counter-intuitive. You can easily argue that the lack of journalistic integrity has led to legacy media's demise - which is proven poll after poll about the American viewer's confidence in the legacy media networks - the forcing of narratives and the forcing of ideological driven commentary vs. delivering the facts and letting the viewer decide is what has led to historic distrust in the public's eyes when it comes to legacy news media.
How convenient all of you eye rollers ignore the fact that all of the media outlets and social networks testified in congressional hearings that it was the Biden administration that made threats to close them down and threaten them if they did not supress facts about Covid, its origins, problems with the vaccines, and alternative ways to stay healthy.
You're making a counter-intuitive emotional argument when it's a business decision. It's very easy to tell others to keep a sinking ship afloat when it's not your money and blaming Trump for legacy news ratings reaching historic lows indicates you are driven by your own ideology vs. the reality of running a business.
- The End Was Inevitable For CBS Radio News
by
Adam Buckman
(TVBlog on
03/24/2026)
I understand this is commentary, but the overt ad hominem attacks against Weiss and her boss are eye roll worthy.
Anyone with a business sense can understand that you cannot substantiate the amount of overhead to support such an effort when there is no demand for terrestrial radio where advertising CPMs are in the toilet and will not return.
Gone is the town cryer, newswire over fax, ticker tape, many cable TV networks, many newspapers....yes, the evolution of how people get their information evolves.
Two things can be true at the same time - CBS Radio News is historically significant and CBS Radio News no longer serves the purpose it used to and most people under the age of 40 probably have no idea who Edward R. Murrow or Dan Rather or Walter Cronkite is.
Most probably have no idea who SCott Pelley is. Hell, I had to google to know that Tony Dokoupil anchors CBS broadcast news.
- CBS Radio Goes Silent: Network Is Being Closed In May
by
Ray Schultz
(Publishing Insider on
03/22/2026)
I have a love for radio and radio was inspirational in my youth and early in my career. The theater of the mind still holds strong, and if Murrow were around today pulling in the numbers he had, CBS News Radio would not fold.
The reality is the amount of money required to keep the division afloat with dismal AQH ratings and advertising CPMs in the toilet for radio does not substantiate the expense.
The landscape has been changing and legacy media has struggled to figure out how to remain dominant (even relevant) in a digital world. I was around when the execs at NBC, CBS, and ABC were laughing at cable TV thinking there was no way cable could compete. I was at a major broadcast network in the late 1990s when they thought "this internet thing is a fad" when I thought it was fascinating.
Here we are almost 30 years later and the people who replaced those executives still haven't learned.
- The 'Truth' Of Paramount's CNN Takeover?
by
Wayne Friedman
(TV Watch on
03/09/2026)
"Ellison responded with what probably was anticipated, that “editorial independence will absolutely be maintained. It is maintained at CBS. It'll be maintained at CNN.”
60 Minutes this past weekend had another fabulous edit hatch job on the interview with Pete Hegseth where CBS edited in a totally different answer from Hegseth to a totally different question that was asked by interviewer, Major Garrett.
A lot of money being spent to try to reach viewers who gave up on the legacy news networks years ago from such deceptive "reporting."
"Maintaining" truth was thrown out the window years ago and the viewing public understands this.
- Epic Bum-Rush
by
Joe Mandese
(Red, White & Blog on
03/02/2026)
Looks like previous comments have been deleted.
And I thought we were worried about over reach and censorship?