• How To Incorporate Financial Data For Better Ad Targeting
    The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they're often either not using enough data, or basing too much of their plan on sources that only tell part of the target audience's story.
  • How To Evade The Commercial Dodger
    On Demand, premium channel subscriptions, TiVo, satellite radio - these are all services that have gained widespread traction over the past few years. With On Demand you can choose from hundreds of movies and hundreds of television series to watch with a click of your remote. Premium channel subscriptions such as HBO, Showtime, Cinemax and Starz give you the luxury of being able to watch your show/movie without being interrupted by commercial breaks. TiVo gives peace of mind to those "on-the-go" who do not have time to catch their favorite TV show when it's airing; the record feature allows you ...
  • Luxury Goes Way Deeper Than The Affluent
    As noted in our column headline above, our research indicates that luxury goes way deeper than the affluent market segment. Luxury purchasers - adult consumers (18+ in age) who bought one or more luxury goods or services in the prior twelve months - constitute almost 20%, or about 46 million, of the 239 million adults in the United States.
  • Affluent Summer Travel Outlook Findings Are Encouraging
    Affluent interest in summer vacations has hit a new high, buoyed by the strengthening economy and a broader trend toward experiences, according to our April 2015 barometer. Sixty-three percent of Affluents (defined as the ~25% of adults with $100,000 or more in annual household income, or HHI) are planning a trip this summer, the highest figure in the four years we have been producing a summer travel outlook. Intentions are even higher among more elite consumers - 72% of Ultra Affluents ($250K+ HHI) are planning a vacation this summer.
  • Effective Brand Adjacencies Are The Ultimate Luxury
    If you've ever seen "Sesame Street," you're probably familiar with the way it explores commonalities by showing a group of pictures wherein "one of these things is not like the other." For example, you might see two land mammals and a fish, so, of course, you might think that it's the fish that's out of water.
  • It's Almost Summer And Time For Affluents To Travel
    Clear skies, open roads, and smooth seas appear to be ahead for the American travel industry and related affluent product categories (designer clothing, sporting equipment, etc.), as most affluent consumers have been planning pleasure trips and vacations. However, while they're all getting ready to pack, generational differences play a key role in how they travel, as Boomers prefer cruises more than their younger counterparts, and more Millennials opt for trips outside the United States than the more mature generations.
  • The Emergence Of The Affluent Millennial
    In a nutshell: Affluent Millennials are going to be spending a lot of money in the coming years.
  • How A Luxury Brand Turned Itself Around
    "Great brands and great businesses have to be great storytellers, too." So begins a video that Angela Ahrendts, then CEO of Burberry, prepared a couple of years ago for New York's annual "Future of Storytelling" summit.
  • Converting Emerging Affluent Customers: A Lean Approach To The Luxury Market
    Affluents represent around 10% of U.S. households but account for more 50% of retail sales - and over 70% of all retail margins, according to a study from eMarketer. Not only that, this cohort typically shows a higher lifetime value compared to the general public. But not all affluents are created equal. There's one group that's the luxury marketer's golden ticket: emerging affluents.
  • How And Where Affluents Are Shopping In Today's Omni-Channel Marketplace
    Finally, winter has departed and spring has officially arrived, so it's now more pleasant for affluent shoppers - especially those who live in the colder and snowier parts of the country- to get out there and start shopping again for more than the basic necessities. As shopping is often a two-phase process during which consumers first research what they are considering buying and then actually make the purchase, how will affluent consumers research products and services and how will they actually buy them in what has become a more omni-channel retailing marketplace in the past few years?
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