• Holiday Shopping Plans Are Generations Apart
    Last week, on Sept. 22, the autumnal equinox occurred. This event meant summer 2014 had come to a close and fall 2014 had begun. And with fall beginning, America's retailers and the companies that supply them with the goods and services they sell are focusing intently on the 2014 holiday shopping season. We discovered that some affluent consumers had already quietly started their shopping, and we gained some insights about how retailers will most likely fare during what is traditionally the No. 1 selling season of the year.
  • The Young: Drivers Of The Luxury Market
    The luxury marketplace, where the high-end goods reside and the affluent in society are frequent visitors, has been beginning to feel a bit of a shift over the course of 2014, and may continue to follow this trend of change for some time. As the old adage goes, the rich get richer. What does this mean for the older generations of the affluent, the Baby Boomers?
  • Expansion Without Dilution: The Affluent Population Grows In Size And Spending Power
    This morning we released the 2014 Ipsos Affluent Survey USA, marking our 38th consecutive year of exploring the lives, lifestyles and media habits of Affluent Americans. The results reflect a number of encouraging developments and growth opportunities for media and marketers interested in Affluents.
  • Modern Man Is A Modest Man
    What defines luxury to a man 2015? Is it a Rolex and a private jet, or the ability to travel the world and gain life experiences?
  • In Targeting Luxury Buyers, Location Is The Secret That's Too Good to Keep
    For any brand, targeting and engaging your preferred audience is key - and, in the grand scheme of digital marketing challenges, it's not that hard anymore. We have access to data that shows us how our target audiences behave and what they like. Marketers who embrace and understand the signals, can speak to their audiences at scale and convert.
  • Building A Profile For Today's High Value Luxury Customer
    One of the challenges in researching the Super Rich is that they are hard to research. In fact, there is very little research out there that has a significant sample size of households with $1 million + HHI.
  • Who Are The Drivers Of Prestige Skincare?
    By this point, as the summer winds down, we have likely read in several magazines, read in a newspaper or two, seen postings on Facebook, and maybe even seen a special on TV cautioning us on the dreadful effects the sun's harmful UV rays have on our skin. With fall coming, we may see advertisements for moisturizers that will extend our summer tan.
  • In Addition To Age, Millennials Differ In Many Ways
    As part of our recent focus on wealth, our previous two columns - "Millennials Are The Future, But Boomers Are Today" and "Gen X Is The Generation That Affluent Marketers Can't Afford To Ignore" -addressed where household income and wealth currently reside among upscale consumers. Plus, for the first time, we also included mass-market consumers in order to provide affluent marketers with a benchmark of the rest of America, which is often one of their target markets.
  • How Luxury Brands Should Market To Professional And Affluent Men
    Grabbing the attention of a niche population can be challenging, but when you're able to target and ultimately occupy that niche, the rewards can be immense. In all honesty, grabbing the attention of the affluent male is a 24/7 job. But like marketing for any business, the first step in the process is to first understand, to the best of our ability, everything about this target.
  • The Untethered Affluent
    Despite the marketer's edict that mobile should be an essential part of today's marketing strategy, agencies and clients that market to affluent consumers continue to look at mobile as an afterthought in their brand journey. Mobile executions are too often simply just that- executions that are thrown in simply to acknowledge that mobile is covered as part of the marketing mix. Display, social, search and other aspects of digital continue to garner the majority of our marketing attention. But in order for us to effectively reach affluent consumers, we first have to understand their behavioral patterns, and today that starts ...
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