• Luxury Brands Through The Eyes Of The Affluent Generations
    Our previous column was the first of two that focus on the topic of luxury through the eyes of three affluent generations: Millennials, Gen Xers, and Boomers. That column focused on how the generations describe luxury in their own words and aggregated those words into themes by the three generations, listing which themes were among each group's top 20.
  • Luxury Through The Eyes Of The Affluent Generations
    Our prior column, which focused on luxury through the eyes of affluent female and male consumers, received very positive feedback. In it, we reported on adults 18+ in age in households with household incomes of $75,000 or more - the top 34% of households in the United States - who described "luxury" in their own words and told us which brand they nominated as the number one luxury brand in the world. Notably, though, while readers enjoyed "seeing" luxury through the eyes of affluent men and women, there were many requests to look at how the different generations, especially Millennials, ...
  • Premiums Require Personalization
    We live in a world that is run by technology. We can order our groceries online and have them delivered. We can video-chat with friends living on the other side of the world. We can pay our bills via a secured website. We can even get medical evaluations via this World Wide Web! So many of the daily, personal errands that we used to run can now be done with the click of a mouse and the entering of your credit card number. Going are the days where we became personal friends with the person behind the counter at the ...
  • A Brand Marketer's Guide To The Robot Uprising
    As a futurist, I'm often asked about an inevitable "robot uprising." I'm asked, "What happens when robots and artificial intelligence (AI) start taking the jobs?" and "What's the impact on brands?"
  • Research Data Needed To Understand Target Market
    Marketers are inundated with data of all sorts from many different sources. It is vital to have a clear vision of what data is really needed to design an effective marketing strategy and plan. And then one must be careful to find an accurate and reliable source of the data that is considered essential.
  • Luxury Through The Eyes Of Affluent Women And Men
    Our previous column, "Luxury Through The Eyes Of The Affluents," focused on how affluent consumers (whom we defined as female and male adults living in households with household incomes of $75,000 or more - about 100 million of them - and who are the largest market segment that buys luxury products and services) currently think about "luxury."
  • A Super Bowl Visit Means Super Bucks
    Super Bowl XLIX taking place in Phoenix on Sunday is quickly approaching for the face-off between defending champions Seattle Seahawks and the New England Patriots. Ad budgets are exorbitant as always and it seems as though fans that are interested enough to make the trip to Phoenix must have exorbitant budgets as well, of disposable income that as.
  • Brands Missing Their Chance To 'Get' Us
    I'm a die-hard Virgin America fan. I feel relegated to travel only to places where they fly. (It's basically just the edges of the country.)
  • Luxury Through The Eyes Of The Affluents

    As we kick-off 2015 in a currently improving U. S. economy, based on a number of factors (e.g., falling unemployment, very low interest rates, rising stock markets, the highest level of consumer confidence in years, and especially the dramatic drop in oil and gasoline prices that have deposited billions of dollars of incremental, disposable income into consumers’ wallets), we envision more consumers (especially the affluent) increasing their shopping for luxury products and services. This comes with one caveat:  that no negative economic news or other substantive negative event occurs during the year that impacts consumers’ confidence levels.

    Based ...

  • Jet-Setters: Their Travel Preferences
    As 2014 approaches its final days, no matter the industry, we look towards the New Year with hopes to see improvements. Fortunately for the travel industry, a very positive outlook has been forecast.
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