MAD London Editions for May 2015
- MAD London - Friday, May 8, 2015
- Google Names Ad Networks Responsible For Ad Injectors
- Conservatives Led On Facebook, Labour On Twitter
- Facebook Bows New Native Ad Tools For Audience Network
- Pre-Roll Video Via Programmatic Rises 500% YoY
- Conservatives Most Mentioned Party On Election Day
- Consumers Now Expect Videos From Firms They Do Business With
- Yahoo Restarts Flickr, Concentrates On Mobile
- Facebook Ties In App Ads In-App Purchase Offers
- Google Launches Cloud Bigtable, Gets Ahead In The Service That Indexes The Web
- As Digital Shops Grapple With Tough Issues, Clients Want Agencies To Be Trend Experts
- Glenlivet On Hunt For Digital Agency
- Young Mothers Feel Social Media Pressures Them To Obtain 'Perfection'
- BT Posts Strong Figures As It Prepares To Acquire EE
- Why Do We Still 'Listen' To Social Media?
- MAD London - Thursday, May 7, 2015
- Google Mobile Searches Surpass Desktop
- Oculus Rift To Start Shipping Next Year
- Google Says Most Traffic Comes From Mobile
- Facebook, IBM Partner For Ad Targeting, Personalized Brand Experience
- CEOs Turn To CIO Or CTO Before The CMO For Digital Transformation
- Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year
- US Online Giants Face Further EU Scrutiny
- Google Gives Baidu A Nod, Adds Capability To Manage Campaigns In DoubleClick Search
- Google AdWords Announces Tools, Formats For Search, Display
- Whoops: Twitter Runs Ads Next To Porn
- EU To Investigate Online Shopping Services
- Customer Data A 'Key Component' In Sainsbury's Turnaround
- Wish You Were Here: How To Boost Your Brand's Local Relevance On Facebook
- Digital Video Advertising: Time To Take Notice
- Voters Keeping Views Private On 'Dark Social'
- Relevant Publishers Secret For Success? Modern Advertising
- R/GA Wins Dyson Digital Brief
- Optimizing Native Ad-Serving
- Stickyeyes Buys Zazzle Media
- The Young And Bold YouTube Entrepreneurs
- Eurostar Calls Media Review
- Parties Ditch Posters For Local User-Generated Content
- CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
- MAD London - Wednesday, May 6, 2015
- Context Is Mobile's Cookie - O2's Lesson To Us All
- Snapchat's Scanning Service Offers Brand Guidelines
- Adidas Teams Up With Spotify For Adidas Go
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
- Android Leads In Mobile Display Volumes, iOS Ahead In Mobile Video
- Citi Launches Global Media Review
- Channel 5 To Show Football League Highlights
- Weve To Focus On Programmatic And Beacons
- Weve Expands Mobile Ad Reach After O2 Buy-Out
- Google Acquires Timeful App
- Sky Wins Legal Battle Against Similar-Sounding Skype
- Give Smartphone Viewers Ad Choice, And They'll Engage
- Five Deadly SEO Replatform Sins
- Viewability Crowd: Meet The 'Loaded Ad'
- China Leads in iOS App Downloads, US Tops in Revenue
- MAD London - Tuesday, May 5, 2015
- Facebook Appeals To Developers, Launches Internet.Org Project
- Red Bull To Pioneer Data On Top Of Content, Not Behind It
- Programmatic Mobile Video Getting Its Legs
- Google DoubleClick Revises Its Approach To Creative Ad Development
- Facebook Turns London Eye Into Election Pie Chart
- Sideswipes: Collaborative Media
- Pinterest Tests Developer Platform, Users Pin Mobile Apps
- Sky Signs Deal To Sell Channel 5 Spots
- The Ad-Tech Wave Is Gonna Crash
- Brands Take Note: Emoji Thrives On Instagram
- TalkSport Cries Foul Over Radio 5 Live Expansion
- BT To Argue Case For EE Purchase
- TfL Opens Outdoor Review
- Battersea Dogs Home Launches Outdoor Dog That Follows Shoppers
- Internet of Things' True Promise Is Real-Time Digital Marketing
- MAD London - Friday, May 1, 2015
- Google Rolls Out A $164 Million Partnership With European Newspapers
- Make Your B2B Emails More H2H (Human to Human)
- LinkedIn Joins Twitter In Share Price Plunge
- Bloomberg Expands, Launches 'Bloomberg Business Europe'
- You Are The Context: Mobile Is A Behavior, Not A Channel
- Beach Body Ready Ad Banned
- Online Advertisers Continue To Ride The Viewability Seesaw
- P&G Roster Cull Could Spell Future For Brand-Agency Relationships
- Sorrell is WPP's $66 Million Man - And That's Just His Pay For 2014
- WPP's Sorrell Defends GBP43m 'Sorrellcentricity" Bill
- Facebook Adds Mobile Video Calling
- Twitter Hunts For London Media Agencies
- Long-Form Video Viewing Skyrockets On Bigger Mobile Screens
- Tesco Hands MediaCom GBP90m Account
- Why Teens [Heart Emoji] Instagram
- Adsquare Taps Ellis-Gray As UK Country Manager
- Etihad Airways Opens Direct Marketing Talks
- Nepal Quakes Reinforce Connectivity As Basic Human Right
- Some Second Thoughts On Mindless Media
- Barclays Sets Up GBP100m Tech Fund
- Nielsen Adds Roku Video Measurement
- British Betting Site Betfair Overhauls Email Policy After Vulnerabilities Exposed
- EU Focuses On Data Use, Search By U.S. Sites
- Humanity Is The Killer App
