MAD London Editions for July 2016
- MAD London - Friday, July 15, 2016
- Pokemon Go Launches In The UK
- Europe Raises The Axe On Google
- Helping Is Nice -- Selling Is Better
- Google Faces Further European Commission Charges
- 40% Of Youths' TV Viewing Migrates To Streaming Video
- Omnicom Organic Revenue Up 3.3%
- How Do You Sift Through 500 Channels Of Programming?
- Turn Millennials Into Brand Loyalists With "Flavor"
- Google Report Warns Marketers To Pick Exchanges Carefully
- Bearing Live Witness To Tragedy -- And Change
- Sky Launched Ultra HD Channels
- Karen Bradley Appointed New Culture Secretary
- Elizabeth Denham To Become Next Information Commissioner
- JCDecaux Underlines Digital Ambitions By Joining IAB UK
- TUI Ditches Travel Brochures, Goes All Digital
- BBC News And World News Survive, But With 10% Cuts
- Chat Bot Tech To Answer Customer Queries Over Email
- 'HuffPo' Launches VR Coverage Across Platforms
- Google Search Spend Declines 1%, Mobile Jumps 55% In Q2
- MAD London - Thursday, July 14, 2016
- Coca-Cola Launches Global Olympics Effort
- Daily Telegraph Raises Viewability Bar To 10 Seconds
- Programmatic Is Problematic As UK Viewability Plummets To 47%
- Automation Is Great If It Helps, Awful When It Hinders
- Twitter Offers Audience API To All Brands
- Amazon Experimenting With Personalised Video Ads
- Media's Secret Weapon In The War On Facebook
- Apple, Samsung Top Smartwatch, Fitness Device Satisfaction
- Facebook Taps Dare's Chief Executive In Latest London Agency Raid
- Time Inc. Gets Major Reorg
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
- IPA Predicts Ad Spend Reduction After Brexit Vote
- Arena Media Picks Up GBP10m Universal Account
- Email Marketers Prioritising Automation In 2016
- Focus On Fans Wins Best Wimbledon And Euro 2016 Sponsorship Plaudits
- Few Agency Hires Taking Place In 2016
- Dentsu Aegis Launches LGBT Staff Network In The UK
- MAD London - Wednesday, July 13, 2016
- Time For Brexit Confidence: UK Named Third Largest Digital Market, Again
- eBay Eyes Pop-Up Shops In Sainsbury's Stores
- Web Users Agree To Anything Online, Study Finds
- Will New UK Prime Minister Crack Down On Privacy?
- Facebook And Youtube Capture Video Marketers
- Asia Pac To Overtake US In Digital Spend, UK Placed Third
- How Millennials Are Shaking Up Retail Commerce
- Tech City Survey Shows Gloomy Brexit Outlook
- Digital Driving 92% Of Business Calls
- Amazon Prime Day Hit By Checkout Problems, Again
- Campaigners Protest Against Mascots Being Used To Sell Kids Unhealthy Food
- Havas Media Manchester Wins Staples
- Christopher Bailey Dropped By Burberry, Despite Tech Advances
- Pokemon Go Maker Calls Full Access To Google Data A Mistake
- Publicis Forms 'Entity' To Service Walmart: Becomes Primary AOR For U.S. Ads, In-Store Creative
- Twitter To Stream Bloomberg TV Shows
- MAD London - Tuesday, July 12, 2016
- Amid Brexit, Rebates, 'Transparency,' Analyst Upgrades Agency Targets
- MasterCard Moves From 'Fuzzy' Marketing To Growing Bottom Line
- As Millennials Tune Out, Stream In, Expect Sponsorship To Trump Spots
- US Trails UK In Retail eCommerce Web Time
- Time Inc. UK Buys Collective's UK Ad Network
- Third Of Youth Viewing Switched To On-Demand Streaming
- Facebook And Youtube Capture Video Marketers
- Air France Asks For French Favorites
- Pinterest Wants UK Brands To Use It For Direct Response, Not Just Branding
- G.O.P. S.O.S.
- Parisians Rally In Defense of Vintage Newsstands
- Telcos Commit To EU 5G By 2020
- 'Nearby Notifications' Beacons Used To Launch BFG Remake
- Maxus UK Expands To Scotland
- JWT FInds Brands Can Reorientate Consumers On Brexit Implications
- European Parliament Votes Down Net Neutrality Amendments
- EE To Offer Free BT Sports To Subscribers
- MAD London - Friday, July 8, 2016
- Olympics Will Be A Second-Screen Bonanza As Fans Watch From Home, Not The Pub
- Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
- Google Acquires Startup Moodstocks, Visual Search For Objects
- Digital Subscriptions Boost Profits At 'The Economist,' Despite Print Ad Decline
- Robin Rusch Named Global CEO Of Experiential Shop Infrared
- Marketers And Agencies Call Out Pitching Process Flaws
- Bet365 And Nissan Unveiled As Sky Sports Premier League Sponsors
- Metro Says Commercial Arm's Restructuring Is Not A Sign Of Tough Times
- Media Buyers Are No Longer Generating The Biggest Profits In Marcoms
- Amazon Prime Day Scheduled For July 12th
- EasyJet Launches European-Wide CRM Review
- How One Pollster Correctly Predicted Brexit
- MAD London - Thursday, July 7, 2016
- IAB UK Is Right -- Digital Marketing Is Well Placed To Survive Brexit Jitters
- Twitter Launches Live Wimbledon Coverage
- P&G Warns Brands On Media Rebates And Transparency
- Droga5 London Wins Glenmorangie
- Snapchat Unveils Memories Function
- Snapchat Opts For Time: Debuts Memories Feature
- Wimbledon Service Gives First Glimpse Of What Twitter Live Streaming Will Look Like
- Manchester City Sign 18-Year-Old Fifa 16 Star
- Tech Price Rises Blamed On Brexit Vote And Sterling Crash
- Research Shows Young People Concerned About Brands And Security
- BlackBerry Classic Handset To Be Dropped
- EasyJet Launches European-Wide CRM Review
- Vice Acquires Garage, The Magazine
- Prexit Or Pretext: Is Europe Leaving Or Entering Programmatic?
- Marketing Collective Ambition
- MAD London - Wednesday, July 6, 2016
- IAB UK Believes Digital's ROI Metrics Will Protect It From Post-Brexit Budget Cuts
- Don't Panic -- Email's Well Placed To Survive Post-Brexit Budget Cuts
- Rise In Email Fraud Hits UK Post-Brexit
- Nescafe Claims Tumblr Strategy Has Helped It To Better Connect With Younger Consumers
- "Pop-Up" Newspaper Targets Pro-Euro Brits
- UK Government Convinced VR Is The Future Of Creative
- Mobile Video To Hit $25B Globally In 5 Years
- UK Services Sector Already Showing Signs Of A Slowdown
- Publicis Groupe Backs Innovation Startups, 19 IoT Ventures
- Government Bill Stops Short Of Charging Pay-TV Operators To Air ITV And Channel 4
- Google's Deep Mind To Analyse NHS Data To Combat Blindness
- Automated Vehicles Replace Delivery Drivers In London Trial
- London Researchers Develop Algorithm To Spot Lies In Emails
- Toronto Bureau To Be Opened In BBC's North American Expansion
- Sainsbury's Backs Facebook And Twitter In Engaging Customers Post Argos Merger
- British Entrepreneur Launches Handwritten Letter Company To Supplement Email
- FMCG + Digital + Buy Button = A Whole New Ball Game
- The Beacons Are Coming. The Beacons Are Coming.
- MAD London - Tuesday, July 5, 2016
- Pirates Are Repenting, But Don't Expect Ad Blockers To Follow Suit
- Publicis Groupe, Tencent Strike Global Accord
- Havas Media Wins Swarovski's Global Media Account
- Share This?
- WPP's Busy M&A Week: Invests in Woven Digital, All Def And Strikes Alliance With Tencent
- Creatives Draw Up A Post-Brexit Plan For Government
- Loss Of Media Jobs Since 2007
- Business Confidence Slumps Post Brexit Vote
- Archant To Launch Pop-Up Pro EU Newspaper
- Internet Piracy At Record Low As Spotify And Netflix Rise
- YouTube To Nurture Next Generation of Vloggers
- All Nippon Airways Selects Digital Visitor To Hand Social
- Coca-Cola Launches GBP10m Campaign For Zero Sugar Brand
- Smart Lights In Stores Match Shoppers With Products
- MAD London - Friday, July 1, 2016
- Customers Are Sharing Your Brand -- But On Dark Social And Not Always Your Content
- Facebook Axes Paper App
- One In Four More Willing To Trust Chatbots Than Humans
- MediaCom Wins $50 Million BRP Account
- Facebook Wins Privacy Case Against Belgian Data Protection
- How VR Will Transform Marketing
- Vlogger Accuses BuzzFeed Of Copyright Theft, Starts Online Petition
- The Remain Posters That Never Were, Revealed
- Ocado Picks Now As New Creative Agency
- Groupon Launches First Integrated TV Campaign
- VCCP Blue Wins Ad Account For Muller's Friij
- Why Real Time Isn't Fast Enough
- Publishers: Declare Your Independence From Old Monetization
