Marketing Daily Issues for October 2008
- Marketing Daily - Friday, Oct. 31, 2008
- Like Mom And Pop, Gen Y Seeks Vehicle Safety by Karl Greenberg
- Avon Vows To Keep Advertising, Marketing Spend Up by Sarah Mahoney
- Jose Cuervo Takes Living Well To Next Level by Les Luchter
- MoveOn.org Shows Viral's Power With Obama Vid by Nina Lentini
- With Christmas In Sight, Kohl's Takes Off The Gloves by Sarah Mahoney
- Touting Technology, P&G's Always Dangles Tech Toys by Nina Lentini
- Nissan Helps Drive Bravo's 'Actors Studio' by David Goetzl
- VW Is On Road To MLS Cup
- American Airlines, MasterCard In Sweepstakes
- Andy McCormick Joins Hershey From Pfizer
- 'Engage:Hispanics' Clarification
- The View From Your Window Commentary by None
- 7-Eleven Election Genius: Hail To The Beans! Commentary by David Honig
- Marketing Daily - Thursday, Oct. 30, 2008
- Kraft Q3 Profits Reflect Price Hikes, Some Volume Gains by Karlene Lukovitz
- McDonald's New Packaging Focuses On Contents by Aaron Baar
- Nissan Goes Virtual To Intro New Z Version by Karl Greenberg
- Holiday Inn Express Pushes Its Edge In New Ads by Sarah Mahoney
- Marketing Bloggers Continue 'Art Of Conversation' by Les Luchter
- GM Sets Records In Sales Abroad, But Toyota Wins by Karl Greenberg
- Source: Soft Drink Maker Ideates 3D Ad
- KFC Dangles $2,500 In Gaming Contest
- Gillette Promotes Champions With EA Sports
- Banana Republic, LinkedIn Launch Contest
- Nordstrom Offering Double Rewards Points
- SnoreStop To Air Political Spoof Ad Friday
- The View From Your Window Commentary by None
- Marketing Daily - Wednesday, Oct. 29, 2008
- Kia's Sprague Rubs Elbows With NBA Players In 'Court' by Karl Greenberg
- The Shopping Secrets Of American Millionaires by Sarah Mahoney
- ANA: Most Senior Marketers Don't Grasp Brand Value by Karlene Lukovitz
- Automakers Cling To Events In Tight Economy by Karl Greenberg
- Functional Food, Beverage Products Present Opportunities by Karlene Lukovitz
- Walmart Re-Launches MP3 Music Store
- Nike Expands Eco-Friendly Options To All Divisions
- VW Inks Sponsorship Deal With Wizards
- Charmin Takes Port-A-Potties On Tour
- Caribou Coffee To Take Cellfire Coupons
- Calif. Milk Board Touts 'White Gold'
- AP: Kerkorian Off-Loads More Ford Equity
- The View From Your Window Commentary by None
- Marketing Daily - Tuesday, Oct. 28, 2008
- At 150, Macy's Puts On The Ritz ---Despite Woes by Sarah Mahoney
- Activist Group Urges Toy Makers To Address Parents by Aaron Baar
- Major Marketers To Adopt New 'Smart Choices' Labeling by Karlene Lukovitz
- Americans Less Loyal Than Others To OTC Brands by Les Luchter
- Kia Court Invites N.Y. Hoopsters For Day-Long Promo by Karl Greenberg
- Customer Service Determines Appliance Purchase by Karl Greenberg
- Mary Kellmanson To Head Winn-Dixie Marketing
- Beam Intros High-End Rye Whiskey
- Tiffany Unveils Smaller, More Affordable Stores
- Jack In The Box Brings Teriyaki Bowl Back
- Esurance Contest Offers Ski Trip
- Diamond Dangles 'Nutcracker' In Nutty Contest
- Jeffrey Davidoff Joins Orbitz As SVP/CMO
- The View From Your Window Commentary by None
- Marketing Daily - Monday, Oct. 27, 2008
- If Obama Is Nokia, Then McCain Is Diet Coke by Aaron Baar
- Starbucks Launching Gold Rewards Program by Karlene Lukovitz
- At 50, CorningWare Reaches For A Younger Gal by Nina Lentini
- P&G Gambles On Olay's 'Masstige' by Sarah Mahoney
- Sonic Ad Boom: Ups Spending To $200 Million by David Goetzl
- Forecast: Digital Out-of-Home Will Weather Downturn by Erik Sass
- Sue Bee Honey Ties In With 'Secret Life Of Bees'
- Mars Dangles Million Dollars In Contest
- Fortune Brands Exec Leaving Company
- 2008 Marketer Of The Year Commentary by None
- Ensure Real Respondents Or Risk Devaluing Research Results Commentary by John Ouren
- Marketing Daily - Friday, Oct. 24, 2008
- Terra Chips Leverage Facebook Around Election by Karlene Lukovitz
- Edmunds.com Predicts A Horrific Sales Month by Karl Greenberg
- Electronics May Be Holiday Bright Spot by Sarah Mahoney
- C-Suite Acts On Ads In Trusted Media Vehicles by Karl Greenberg
- Green Issues Suffer During Economic Blues by Erik Sass
- Timex, J. Crew Team On Watch Collection
- Sara Lee Extends Jimmy Dean D-lights Line
- Hasbro To Launch U-Dance With Star Promo
- Trojan Extends 'Evolve' Campaign
- AirTran, Hertz Ink Deal
- The View From Your Window Commentary by None
- Recession-Proofing Your Brand Commentary by Nicole Granese
- Marketing Daily - Thursday, Oct. 23, 2008
- New Study Predicts 5% Decline In Holiday Spending by Sarah Mahoney
- Wii Music To Go Up Against 'Guitar Hero,' 'Rock Band' by Les Luchter
- Unilever Taps Alaskan Town For Vaseline by Aaron Baar
- Healthy Choice Taps Improv, Ivanka For Launch by Karlene Lukovitz
- GM Takes Chevy Traverse Out To Old Ball Game by Karl Greenberg
- Victoria's Secret Banking On 'Emotional Content' by Sarah Mahoney
- Amazon Lowers Sales Expectations
- 'Bizarre Foods' Host, Pepto-Bismol Team Up
- Kia, AutoTrader.com Link Listings
- McDonald's Global Sales Up 7.1% In Q3
- Burger King Readies Expansion In Taiwan
- The View From Your Window Commentary by None
- Marketing Daily - Wednesday, Oct. 22, 2008
- Hummer Personnel Changes May Boost Sales by Karl Greenberg
- Tecate To Join Oscar De La Hoya In Boxing Ring by Karl Greenberg
- Luxury Brands Brace For A Chilly Winter by Sarah Mahoney
- Newman's Own Delivers Pizza Product by Nina Lentini
- AutoTrader.com Extends Deal With NBA by Karl Greenberg
- Brands Lose Relevance in Food-Buying Decisions by Karlene Lukovitz
- Hasbro To Auction Off Sparkly Scrabble Board
- Jimmy Dean Launches Breakfast Entrees
- The View From Your Window Commentary by None
- Marketing Daily - Tuesday, Oct. 21, 2008
- Marketers Weigh Anchors During Economic Squall by Karl Greenberg
- Mattel, Hasbro See Sales Gains In Third Quarter by Sarah Mahoney
- Dunkin' Beats Starbucks House, Not Pike Place by Les Luchter
- 'Green Banking' Builds Consumer Connections by Aaron Baar
- New 'Green' Ad Claim Regulations Coming Next Year by Karlene Lukovitz
- Taco Bell Back With Stolen Base Offer
- ANA Names 8 New Members, Elects Officers
- Wal-Mart To Woo Voters With Videos
- The View From Your Window Commentary by None
- TiVo, Take Me Away Commentary by Karl Greenberg
- Marketing Daily - Monday, Oct. 20, 2008
- Bank Of America Remains Flexible In Crisis by Karl Greenberg
- National City Makes Banking Personal by Aaron Baar
- NRF Predicts Price-Obsessed Holidays by Sarah Mahoney
- Toys"R"Us Campaign Celebrates Kids, Adds New Tag by Nina Lentini
- Soon-To-Be Ex-P&G CMO Offers Five Lessons by Karl Greenberg
- Mars' World Of Grains Reach Keeps Getting Bigger by Les Luchter
- HP CMO Shares Success Of Social Media Efforts by Karl Greenberg
- U.S. Bank, Toyota Issue Rewards Visa Card
- Gap Cuts TV, Boosts "Vote For _____" Effort
- Best Buy Testing Mobile Mall Stores
- Clarification: J.P. Morgan Supplied Search Biz Estimates
- The View From Your Window Commentary by None
