MediaPost Agency Daily Editions for April 2024
- MediaPost Agency Daily - Tuesday, April 30, 2024
- Kristi Noem's Dog Day Afternoon
- Havas Added 2% Organic Growth In The First Quarter
- Ogilvy Selects Kocheilas As First Global Chief Transformation Officer
- Havas Split From Vivendi Not In The Cards For This Year
- Corona Premiere Invites Millennials To Trade Up To Light Beer
- MullenLowe West Names Wong President, Focuses On Digital, AI Solutions For Clients
- Mammoth Lakes Destination Campaign Focuses On Inclusion
- Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
- Meta To Pay High-Profile Creators To Post In Threads
- MediaPost Agency Daily - Monday, April 29, 2024
- Pecker Payoffs, Oh, My!
- BBC Launches First Brand Campaign To 'Make You Think,' Targets U.S. Audience
- And The World's Richest Billionaire Is...The Amazon Rain Forest?
- Stagwell Lines Up Big Names, Blue Chip Sponsors For Sport Beach '24 At Cannes
- M&C Saatchi Taps Jones As Creative Director
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
- Industry Veterans' Call To Action: Make Advertising Great Again
- Director Duo Signs With Merman
- The Upfront Evolution Explained: Q&A With DeadLizard's Todd Reinhart
- Applegate Picks BarkeleyOKRP As AOR
- Snap Boosts Ad Offerings, Revenue And User Base In Q1
- MediaPost Agency Daily - Friday, April 26, 2024
- Smokey At 80: Respect The Bear
- WPP Loses Ground In The First Quarter
- Simon Appointed Chief Creative Officer For BMB
- Stella Artois Revels In 'Missing' Chalices
- When Will Adland's Technology Category Start Growing Again?
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
- Aquila Power Catamarans Taps Spark As Its First Creative, Brand Strategy Agency
- Ad Council Young Adult Videos Support Peer-to-Peer Mental Health Convos
- DiGiorgio Named CMO For Yieldmo
- Google, Microsoft Bet Big On GAI In Q1 - And Win
- Foot Locker Selects Within As Media Agency of Record, North America
- Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
- MediaPost Agency Daily - Thursday, April 25, 2024
- Fugitives And The New Civil War
- Digitas Unveils Activation-Focused GenAI Operating System
- Simon/Myers Debuts First Campaign For Cohere Beauty
- Paramount+ Celebrates The National Parks Foundation Mission
- Miracle-Gro: Make Your Garden Grow (Virtually)
- Digital Agencies Still A Drag On IPG Growth
- Kimberly-Clark 'Probably Underspent' On Ads Compared To Peers, CEO Says
- Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account
- Transparency Vs. AI: What You Need To Examine For Your Campaign
- City Furniture Names Alma Creative Agency, Builds New Brand Platform
- MediaPost Agency Daily - Wednesday, April 24, 2024
- Do We Stink?
- IPG Reports 1.3% Growth In Q1, In Line With Expectations
- Firehouse Subs Overhauls Agency Roster
- Badger Agency Morphs Into Futura Collective
- 'Veep's' Richardson Showcases Detroit's Assets
- Jeffers To Take Reins At Leo Burnett As CEO
- Report: Brands Are Getting Better At Personalized Marketing
- Nancy Hill Retiring As CEO At Marcus Thomas
- Microsoft Launches Its Smallest AI Model
- Chernoff Newman Appoints Jividen Group CD
- CPC Report Shows Where Ad Costs Rose And Fell
- MediaPost Agency Daily - Tuesday, April 23, 2024
- Cook County Highlights Public Health Heroes
- Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
- Webroot Campaign Uses Humor To Remind People Of Serious Cyber Threats
- Manhattan Mini-Sets Promote Storage Company, Comics
- TikTok Pledges Constitutional Challenge To Possible Ban
- Havas Leading Media On Global Puma Campaign
- How 3 CPG Brands Approached Earth Day
- Learning Care Group Selects Wpromote As U.S. Media AOR
- Opt-Outs Are In: North America Leads The World In This Behavior
- Earth Day 2024 Goals: As Marketers, We Can All Do Better
- Do We Love Our Children?
- MediaPost Agency Daily - Monday, April 22, 2024
- Quaker Bowls Us Over With Authentic Humans
- Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push
- Red Antler Group Debuts After Buying Big Stake In Fat Earth
- Rizuto Takes Reins As Ogilvy's Chief Creative Officer, North America
- Code And Theory Leads ETS Global Rebranding Project
- Is Your Agency Team Burned Out By The Pace Of Change?
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
- P&G Defends 14% YOY Increase In Marketing Spend
- PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
- MediaPost Agency Daily - Friday, April 19, 2024
- The Trump Trial
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
- Spread The Love: 'Smugglers' Bring Marmite To British Expats In U.S.
- Old El Paso Celebrates Community, Team GB
- Madwell Creates President's Post, Promotes Benitez To Fill It
- Stagwell Opens New EMEA Office Hub
- The New MLB Prime: It's One Loud-Cracking Bat
- YouTube Offers Advertisers Placement Near Top-Performing Shorts
- Aleve's 'Painful Truth' Takes On Opioids
- Write Congress Today About Ukraine Aid Bill
- MediaPost Agency Daily - Thursday, April 18, 2024
- Lady Gaga's Migraine Saga
- The Shipyard To Acquire Agency Fahlgren Mortine
- Agency Groups Meet The People And True Independent Holdings Join Forces
- Frontier Selects Southern As Managing Director To Drive Growth
- Raw Sugar Living Picks Periscope As First AOR, Initial Work Debuts
- Publicis Rethinks Governance Structure
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
- Diageo Revamps Cocktail Shaker As Ready-To-Serve Take Center Stage
- IPG Mediabrands Steps Up Misinformation Guardrails
- Agency Something Different Taps Lowry As First Chief Client Officer
- Why Aren't We Talking More About Ad Fraud?
- ANC Named Lucas Oil Media AOR
- MediaPost Agency Daily - Wednesday, April 17, 2024
- Smoove Operator: JB And AT&T
- Omnicom Off To A Good Start With 4% Q1 Growth
- On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP Aggregator
- 'Crazy' For You: NHL Campaign Highlights Obsessive Fans
- White Claw Promotes Social Connections, Wants Customers To 'Grab Life'
- IPG CEO Krakowsky Received 9% Pay Bump In 2023
- UTA Stays Pat On MediaLink Management Team
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
- Crunch Transforms A Candy Bar Into Airport 'Fun'
- Why Oreo Wants Consumers To Rename The 'Hamburger Menu'
- Dove's Takedown Of AI: Brilliant But Troubling Brand Marketing
