MediaPost Agency Daily Editions for July 2022
- MediaPost Agency Daily - Friday, July 29, 2022
- ANA Report Finds Marketing Procurement-Agency Relationship Remains Problematic
- Open Road Debuts New Marketing-Design Unit Pop Clutch
- Media Shop Arm Candy Taps Von Kennel To Serve As Its First President, Partner
- Support System: National University Campaign Targets Busy Adults Returning To School
- OOH Campaign For California Animal Rescue Program
- Walmart Connect Evolves Partnership Program To Expand Advertiser Support
- BMW Celebrates Hofmeister Kink Via AI Program
- Meta Suffers Its First Revenue Decline As Advertising Continues To Slow
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
- Why You're Failing If You Aren't Testing Cookieless Solutions Now
- Havas Group Reports 2nd Quarter Growth of 11.5%
- SCS Adds 7 Across Strategy, Creative, Media, HR
- MediaPost Agency Daily - Thursday, July 28, 2022
- Senate Bill Would Permit TV, Radio Marijuana Ads In Legal States
- Vella Tells Women To 'Stop Faking It' In New Campaign
- Fila Signs Multiyear Sports Marketing Agreement With Havas
- Godley Named Managing Director, True
- Salgueiro Tapped To Lead LINK Agency's Paid Media Team
- Study Finds Current Talent Shortage Worst Ever, Suppressing Industry Growth
- Buck's Bobby Portis Jr. Touts Milwaukee In Tourism Effort
- MediaPost Agency Daily - Wednesday, July 27, 2022
- Nike Chooses PMG, Initiative To Be Its New Media Agency Partners
- Nike Taps PMG As North America Media AOR, Initiative For International
- Boathouse Taps NBA, Deloitte Veteran For Social, Content Role
- Word Play: Rosetta Stone Campaign Finds The Perfect Word To Match An Experience
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
- GroupM Taps MediaCom's Slaymaker As Deputy Global Investment Chief
- Rules For Armpit Hair? Nope, Says Razor Brand Billie
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
- Nature Conservancy Taps CDR For DRTV
- Google, Microsoft Report Slowest Revenue Growth In Two Years
- Chicago Agency Taps MediaLink, Mcgarrybowen Veteran For President/Partner Role
- Mush Awards AntiSocial Social AOR Duties
- MediaPost Agency Daily - Tuesday, July 26, 2022
- Media Agency Growth Rebounds In 2021, 'Non-Traditional' Services Now The Majority Of Billings
- Forrester Report Picks Leaders In Marketing Creative And Content Services
- House 337 Created From Merged Engine Creative, ODD Group
- Publicis Creative U.S. Names Goodall Chief Strategy Officer
- Hulu Rejects Dem Candidate's Ad Over 'Sensitive' Issues
- How Marketers Are Reassessing Their Budgets As The Economy Dips
- Sampling Error: The Distorted Reality Of Research
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
- True Media Appoints New President For U.S. Operations
- MediaPost Agency Daily - Monday, July 25, 2022
- Publicis Media Veteran Joins Anchor Trading As EVP, Client Partnerships
- Queer Britain Debuts As 'Place To Be Seen'
- McFarland Named FCB Chief Talent Officer, Chicago
- Tombras Appoints Stein Chief Purpose Officer
- MWG's Miller Moves To Dentsu International
- All-Cash Home Lender Zigzy Taps Harmelin For Media
- Marketing Signals The End Of Times -- Or Maybe It's Just Pubic Hair
- S4 Capital Lowers Full-Year Profit Expectations
- Roku's Vision Of Personalization And The Future Of First-Party Data
- How Marketers Can Help Achieve Real Business Results
- MediaPost Agency Daily - Friday, July 22, 2022
- IPG Latest Holding Company To Boost Full-Year Growth Outlook After Strong First Half
- Mindshare Lands Discover's U.S. Media Account
- UM's Kiernan Named IPG Mediabrands Chief
- Reynolds Selected As Blue Conic's First CMO
- Rain The Growth Agency, iSpot.TV Team To Up Campaign Optimization
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
- 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
- 'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More Frictionless
- IPG Taps Its Top Media Guy To Run McCann Worldgroup (Again)
- Media, Data, Engagement Units Lag Overall IPG Growth
- But How Do We Decarbonize Mobile?
- Why DEI Initiatives Fail -- And How To Ensure They Succeed
- MediaPost Agency Daily - Thursday, July 21, 2022
- Publicis Groupe Reports Record First Half Performance, Raises Full-Year Growth Guidance
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
- Cheese It: Pilgrims Choice Pushes Superior 'Taste'
- Northrop Grumman, NASA Showcase Space Via Key OOH Placements
- Dentsu Americas CEO Kelley Named Chair Of The Ad Council
- Netflix Tries New Approach To Paid Service Sharing, As Q2 Results Offer Some Relief
- Aston Martin Intros New Logo, Brand Positioning
- Bounteous Appoints Former Merkle, McCann Executive McLaren President, North America
- DiGo Named AOR For Attraction Pass Provider Go City
- MediaPost Agency Daily - Wednesday, July 20, 2022
- Omnicom Stock Price Surges On Strong Q2 Earnings Report
- WPP's Grey Names Maness Global CEO
- Cactus Named AOR For Health Organization Commonwealth Care Alliance
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
- Horizon Taps Creative Vet Scarlott For New Role 'Intersecting Data And Creativity'
- adam&eveDDB Group, TRACK Team To Enhance Customer Experience
- CEO Switch At Stagwell Agency Observatory As Shields-Shimizu Succeeds Goodman
- WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
- ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
- Omnicom Taps Sijanta To Run Its Dedicated Mercedes-Benz Media, Marketing Unit
- Videri Chocolate Promotion Rewards Will Power
- MediaPost Agency Daily - Tuesday, July 19, 2022
- Changing Of The Guard At OMD USA As Hanson Succeeds Osborn As CEO
- Critical Mass Creates Campaign To Highlight Euki's Sexual Health App
- Wolff Olins Expands LA Office, Hires Wilder To Head Design
- WPP Acquires LATAM Commerce Agency Corebiz
- Wavemaker Taps Writer Arnold To Lead Communications For The Americas
- Advance Auto Parts Introduces New (And Bilingual) Brand Spokesman
- Google Updates Political Content Policy, Adds YouTube Audio Ads
- Global Consumers Show Affinity For Inclusive Branding
- Exverus Media Hires Ullah As VP Performance Media
- MediaPost Agency Daily - Monday, July 18, 2022
- Jet-Puffed's Packaging, OOH Work Touts Special Glow
- Research Points To Power Of Social Brand Conversation On Consumer Decision Making
- VMLY&R Taps McDade As Chief Experience Design Officer
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
- National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
- Kia Launches Creative Featuring NFTs
- Toyota Gives Vehicles Away Via TikTok Challenge
- What Community-Owned Models Will Look Like, How Your Business Can Prepare
- 2022 Marketing Flops So Far
- Kauth Named Executive Creative Director At LA Agency Woo
