MediaPost Agency Daily Editions for October 2023
- MediaPost Agency Daily - Tuesday, Oct. 31, 2023
- OMD Widens Lead In RECMA's New Diagnostics Report
- Omnicom Agrees To Acquire Flywheel Digital From Ascential For $835M
- Ascential Initiates Sale Of Hudson MX, Omnicom Participating
- How Omnicom Could End Up Owning More Than A Third Of Hudson MX, Maybe More
- Preston Spire Selects Kimble As CMO
- GroupM NA CEO McDonald Departing At Year's End
- Retailer Conn's Pitches Positive Aspects Of 'Finance'
- OpenX Taps Goode As VP Strategy To Expand Buyer Development
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
- Killer Milk? OOH Campaign Touts Dairy's Role In Fatal Allergies
- TV Advertising Has Most Influence On Retail Shoppers
- Big Holding Groups Poised For Full-Year Growth Of 3% to 4%
- MediaPost Agency Daily - Monday, Oct. 30, 2023
- Stagwell Sells Healthcare Agency To Accenture Song For $245 Millon
- Mr. Pickles Gin Launches Media Sponsorship, Campaign
- Brandwidth Ups Digital Assets, Acquires Williams Commerce, Cloudfy
- PayPal Picks GroupM For Global Media Duties
- Derrick Henry Plays For Verizon
- Dentsu Forms Global Practices Structure, Taps Swayne For Media
- Kim Promoted To MRM's Global Chief Commerce Officer
- Chevrolet Reveals New Tagline
- Chabanne Appointed CEO GroupM France
- Microsoft CMO Steps Down, Takeshi Numoto Steps In
- AI Won't Make Or Break Agency-Brand Relationships (Humans Will)
- MediaPost Agency Daily - Friday, Oct. 27, 2023
- WPP Cuts Full-Year Growth Outlook After Sluggish Q3 Performance
- House 337 Creates AI Guidelines For Advertising
- SANG Coffee Spot Highlights Vietnamese Culture
- Boathouse Group Launches Social Impact Practice
- Cutwater Adds Su, Juul To Creative Lineup
- Read On GroupM: 'We Can Do Better'
- Empower Taps Mindshare's Marshall For Dual President/Chief Growth Officer Role
- New Ads Promote Teen Adoption From Foster Care
- U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally
- It's Time to Rebalance Your Advertising Strategy
- Amazon Proves Ad Dreams Come True For NFL Games
- Mediahub Expands Remit With Silversea To Include North America
- MediaPost Agency Daily - Thursday, Oct. 26, 2023
- Burrell Communications Group Sold To New Minority Owners
- AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
- Picklr Celebrates A 'Winner,' Opens Pickleball Locations In 4 States
- Opening 'Masters' Conference, Liodice Touches On Future Growth Drivers
- Charm City Taps Spark As Creative Marketing AOR
- Dentsu Promotes Andrade CEO EMEA Region
- Toyota Elevates Mike Tripp To Top North American Marketing Exec
- P&G's Pritchard Kicks Off ANA Masters of Marketing
- Horizon Media Lands In Web3's Biggest Sandbox
- Study: Sex/Gender Identity Most Polarizing Issue In U.S. Today
- Amazon Ads Automate Creative Images For Sellers With Generative AI
- MediaPost Agency Daily - Wednesday, Oct. 25, 2023
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
- GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage It
- Analyst Brian Wieser Forecasts TV Ad Inventory Will Drop 24% By 2027
- Spark Named Creative Marketing AOR For Visit Baltimore
- North Carolina Wants New Yorkers To Experience 'Real Fall Colors'
- RPA Agency Co-Founder Gerry Rubin Dies
- Former MediaLink Vice Chair Millard Named Chair Of AI-Based Exec Recruiter
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
- Rivals No More: Execs Team Up To Create A New Email Agency
- Prepping For Cookie-less World, Inuvo Releases Audience Discovery Portal 2.0
- Hari Joins Code And Theory To Lead Data, Analytics and AI
- MediaPost Agency Daily - Tuesday, Oct. 24, 2023
- WPP Employee, Others Under Investigation By Authorities In China
- Helzberg Diamonds Awards Media Account To Walz Tetrick
- Gillian Anderson Pitches The Perfect Sleep In 'Dreams' Campaign
- Overlooked Gen X Offers Lucrative Demo For Advertisers, Brands
- Tinder Unveils 'Matchmaker," Enlists Col Leray To Help Promote It
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
- A Free Market Solution To A Weapon Of Mass Destruction
- MediaPost Agency Daily - Monday, Oct. 23, 2023
- IPG Continues To Struggle With Q3 Organic Decline
- Marcel Names 2 Creative Directors As Co-Presidents
- Consumer Cellular Takes Its 'Shot,' Touts Ease Of Flip Phone
- IPG Taps Kothary For New C-Suite Solutions Role
- Coegi Ups Kluba To Lead Operations, Analytics
- B-Corp Agencies Demand Havas, Others Be Stripped Of B Corp Status
- Latest Industry Surveys Point To Healthy Holiday Budgets
- FTC's 'Dark Patterns' Charges Are Vague, Implicate All Marketing, Amazon Argues
- Search Agencies Are Building Their Own Empire
- Jeweler Brilliant Earth Taps Morrone For 'Sol' Campaign
- MediaPost Agency Daily - Friday, Oct. 20, 2023
- Report: US E-Retail Media Market Will Double To $85 Billion By 2026
- Havas Posted 4.5% Organic Growth In The Third Quarter
- OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
- General Mills Names UM Global Media AOR
- Diageo's Cocktails Are 'Made' To Enjoy More Holiday Time
- Jung von Matt Debuts London Office, First Campaign For Vauxhall/Opel
- Breton Charged With Building Battery Canada
- Snap Intros Ad Tools To Help Advertisers Connect With Creators
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
- Eurostar Consolidates Media At Wavemaker
- Marketers Say They Face Challenges With Retail Media Networks
- Havas Taps Co-CEOs To Run NY Office
- MediaPost Agency Daily - Thursday, Oct. 19, 2023
- IPG Unveils New Identity Platform Developed By Acxiom
- Simpson Heads Livewire As Global CEO
- MediaLink Finds Marketers On The Verge Of 'Chaos,' Growing Increasingly Cynical
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
- Royal British Legion Reveals 'What They Won't Tell You'
- Dentsu Launches Decarbonization Effort For Japan
- MediaPost Agency Daily - Wednesday, Oct. 18, 2023
- Omnicom Reports Q3 Growth, Wren Predicts 'Very Successful' 2024
- WPP's Latest Merger Ties VMLY&R And Wunderman Thompson
- GroupM, The Goat Agency, Amazon Collaborate On Shoppable Content
- 'London Creates' Salutes City's Artistry
- Johnnie Walker Makes An 'Entrance' As A Party Essential
- Derrick Henry's State Farm 'Workout'
- Lederer Joins Publicis NY As Head Of Strategy
- Wavemaker Taps UM's Jones As Global Colgate-Palmolive Lead
- Carbon Cleanup In Aisle Nine
- The Shipyard Continues Win Streak With Prestige Consumer Health Care
- Omnicom Names Kanthy CEO Of New Ad Services Group In India
