• by Fern Siegel , October 30, 2023

Supply-side platform OpenX Technologies named Andrew Goode as vice president, strategy.

Goode's role is to expand buyer development in both APAC and EMEA.

Reporting to CEO John Gentry, Goode will also work with Matt Sattel, senior vice president, buyer development.

Most recently, he founded Goode Media Consulting, where he offered brands strategic consultation, adtech growth solutions and go-to-market strategies. Previously, Goode worked at Havas Media Group, handling all biddable functions.

"OpenX’s status as the leading innovator on the supply-side makes this a unique and exciting opportunity as the industry prepares for major shifts in programmatic buying," Goode said.

Gentry called his new hire an "adtech innovator and leader," as well as an "instrumental part of Open X's future."

OpenX works with more than 130,000 premium publisher domains and receives 300 billion ad requests every day.