Interpublic has appointed Jayna Kothary chief solutions architect, a new role at the holding company. She’ll report to company CEO Philippe Krakowsky. 

Effective Nov. 1, she is moving to the corporate role from subsidiary MRM, where she has been the global chief technology officer.  

Her new remit is to design technology teams and solutions for IPG clients that integrate the company’s data, platform and commerce capabilities. Kothary is also tasked with developing partnerships and resources focused on innovation.  

“With leading-edge data and platform solutions like Acxiom and RafterOne, and our recently-centralized performance media and ad tech offering Kinesso, we can integrate data, platform and commerce solutions directly into the work we create for clients,” stated Krakowsky.  

He cited Kothary’s skills in leveraging creative, marketing technology and communications assets in effective ways for clients.  

At MRM, Kothary oversaw technology platform services, commerce, and founded a consulting services practice. She expanded the agency’s commerce practice and led its integration into the Adobe Center of Excellence. She is also credited with rapidly scaling its Salesforce practice. And she helped lead IPG’s RafterOne acquisition and integration.