MediaPost Agency Daily Editions for August 2020
- MediaPost Agency Daily - Monday, Aug. 17, 2020
- Study: Pandemic Turns Shopping Into A Mission With Little Pleasure
- Quantasy + Associates Teams With Singer Jill Scott For Wellness Platform
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
- Get Back To 'Normal' By Wearing A Mask, Mucinex Says
- You're Missing 40% Of Your Audience. Here Are The Consequences
- TikTok Shifts Global Media Account To Publicis Groupe's Zenith
- Zaxby's Relaxes With Fried Chicken Candles
- DoubleVerify Creates Chief Product Officer, Demand Solutions Role
- GS&P Wins NCSOFT West Assignment
- MediaPost Agency Daily - Friday, Aug. 14, 2020
- Havas Shops Win Helen Of Troy Consolidated Assignment
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
- Agency Campaigns Highlight UN's Sustainable Development Goals Initiative
- TAG Taps Citigroup Vet To Head Threat Intelligence Program
- Foursquare 'Visits' Data Gains MRC Accreditation
- Extra, Snickers Ads Highlight What's Happening At Home Now
- Joe Alexander's Suit Against DMA And 'Adweek' Is Tossed
- Fake Meat Brand Incogmeato Asks, 'Afraid You Might Like It?'
- GS&P Wins San Diego Zoo Global Account
- MediaPost Agency Daily - Thursday, Aug. 13, 2020
- Crown Social Doubles Down On Bar, Bottled Cocktails Businesses
- Sugarland's 'Stand Up' Is The Anthem For New Anti-Bullying PSA
- With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding
- Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
- M&C Saatchi's Open House Program Draws Global Interest
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
- Retailers May Stop Using 'Black Friday' In Their Holiday Ads
- WPP Taps InVision's Design And Development Platform
- Shaw Joins Brownstein Group As Director Of Client Services
- TaxAct Taps Hawkeye For AOR Duties
- MediaPost Agency Daily - Wednesday, Aug. 12, 2020
- Mediassociates Wins $95 Million Media Assignment From University of Phoenix
- S4 Capital's MediaMonks Signs With CAA
- Indian River County Debuts Online Promotional Tourism Series
- OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
- Burger King Makes The Mask The Medium, And The Message
- Report: 80% Of Americans Want Brands To Take Action On Racism
- Eleven Hires New Executive Creative Director
- MediaPost Agency Daily - Tuesday, Aug. 11, 2020
- Team One Chases Hope With New Cause-Related Campaign
- The One Club Restores Original Name For Its Upcoming Multicultural Conference
- How The Pandemic Is Accelerating B2B Digital Ad Spending
- Advertising's Most Debatable, Overused Term: 'Premium'
- GroupM Finds China Outpacing U.S., Worldwide Ad Economies
- Alzheimer's Association Appoints CDR As Digital Agency
- With Young Gone Can 600 & Rising Maintain Its Momentum?
- WPP Veteran Joins MRM As Global Chief Technology Officer
- Engine To Rev Up Aruba's Media Business
- MediaPost Agency Daily - Monday, Aug. 10, 2020
- Inspire Brands Puts $424M Media Portfolio Up For Review
- Nathan Young Resigns From 600 & Rising
- Levelwing Lassos Spur Account, Focus On Helping Hourly Workers
- Movement Strategy Reinvents Looney Tunes For Digital Natives
- You & Mr Jones Scoops Up Collectively, Ups Influencer Marketing Reach
- Quilted Northern Commits To 'Little Acts' Of Kindness
- Bounteous Adds People Person
- NWSL's Angel City Appoints Agency Partners
- MediaPost Agency Daily - Friday, Aug. 7, 2020
- MDC Partners Report Organic Revenue Down 26% In Q2
- Extra Gum Seeks 'Real' Friendship
- 4-H Seeks 'Opportunity' To Provide Youth With Social, Educational Resources
- NordVPN Taps The Specialist Works As European Media Lead
- Moms Drop Back-To-School Budgets With COVID, But Stock Up On Masks, Health Aids
- Splash WW Appoints First U.S. CEO
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
- ViacomCBS Revenue Sinks 12%, Streaming, Digital Video Revenues 25% Higher
- How Travel Ad Spending Correlates With COVID-19 Cases
- Engagement Starts With The Email Subject Line
- MediaPost Agency Daily - Thursday, Aug. 6, 2020
- Grow Marketing's Initiative Supports Earth, Parents
- Americans Follow Other Travelers, Not Companies, Given COVID Concerns
- The One Club Expands ONE School To West Coast
- Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
- Sling TV Ups The Cute With Pets Spot
- Automaker TV Spending Increases 18% In July
- Ogilvy Poaches Creative Duo From BBDO
- Wunderman Thompson Partners With Braze
- What Brands Can Learn From Gal Gadot
- MediaPost Agency Daily - Wednesday, Aug. 5, 2020
- Stagwell Combines C&T, Scout To Form Code and Theory Health
- Beyond Meat Ponders The Future
- Havas London 'Presses' Forward With Diversity Initiative
- ShopRite, Price Rite Sign Programmatic Agreement
- U.S. Podcast Advertising To Top $1 Billion Next Year
- Lippe Taylor Adds Planning Lead
- National TV Advertising Market Trims Losses To 9% In June
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
- MediaPost Agency Daily - Tuesday, Aug. 4, 2020
- GroupM: Brands Must Embrace Cross-Platform Shopping
- Sensis Lands $8M Census Biz
- Kroger, Try Guys Raise Awareness For Online Grocery Delivery
- Paddletek Helps Players Take To The Court Again
- Eight New Shark Week Sponsors Include Jeep, Heineken, Nationwide, Burger King, Home Depot
- VMLY&R Adds Experience Design Leader
- Meredith Teams With Kroger To Provide Inventory, Targeting, Data To CPG Advertisers
- Coldwell Banker Spends Big On NBA, Hulu
- Why Brands Should Invest In Gaming
