MediaPost Agency Daily Editions for January 2022
- MediaPost Agency Daily - Monday, Jan. 17, 2022
- Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
- Report: Global In-Game Advertising Grew Over 9% In 2021
- S4 Capital's Latest M&A Deal Combines 4 Mile Analytics With Media.Monks
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
- 2021 Executive of the Year: Ben Downing
- 2021 Media Supplier of the Year: NewsGuard
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
- Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
- Stan Who?
- Labelium Taps Former Facebook Exec To Run Toronto Office
- MediaPost Agency Daily - Friday, Jan. 14, 2022
- Stagwell Invests In Martech Venture Capital Firm Hannah Grey
- Will The Metaverse Kill Off Mobile Phones?
- Wendy's Flings Insults At Other Brands On 'National Roast Day'
- Dentsu International Taps Ilomechina For Global COO Role
- NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency Partner
- The 'Persuadable' Voter Rights Media Mix Favors TV Streaming Services
- Duluth, King Of Comfy Undies, Aims To Boost D2C Clout
- Mobile Ad Spend Leapt 23% To $295B In 2021, 19% Jump Forecast For 2022
- New NARB Pool Members Announced
- MediaPost Agency Daily - Thursday, Jan. 13, 2022
- You & Mr Jones Changes Name To The Brandtech Group
- True Independent Holdings Acquires St. Louis Media Agency Dicom
- A Guy Rides A Buffalo Wing...Or Was It A Buffalo?
- Vegan Brand Violife: 'Change Your Cheese' -- And The Planet
- Carat Bolsters Global Strategy Team, Adds Two Senior Partners
- OAAA Beefs Up Marketing, Names Colona Commercial Marketing Officer
- CEO Switch At Omnicom Media Group EMEA
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
- Andy Polansky, 38-Year IPG Veteran, To Retire In June
- MediaPost Agency Daily - Wednesday, Jan. 12, 2022
- Spark Foundry Recaptures KFC U.S. Media Account
- Serviceplan Retains BMW Group Middle East Account
- Twitter Acquires Stake In Digital Ad Firm Aleph Group
- Wavemaker Names Salter Global Head Of Applied Innovation
- Social Platform Acquires VR Firm, Studio To Help Creators Enter Metaverse
- GroupM Taps Carat's Kim As First-Ever Chief Product & Services Officer
- 2021 Independent Agency of the Year: USIM
- 2021 Client of the Year: Apple
- Need For Speed: Toyota's 'Faster Class' Campaign For GR86
- Toyota Highlights Corolla Cross Characteristics
- Taco Bell Returning To Super Bowl After 5-Year Hiatus
- BBH Appoints Grieve Global and UK Chief Creative Officer
- MediaPost Agency Daily - Tuesday, Jan. 11, 2022
- WT's Philpott Adds Top NA Client Role To Her Remit
- M&C Saatchi Independent Directors Rebuff 'Potential' Merger Offer
- Media By Mother Taps Essence's Van Buskirk For Top Comms Strategy Post
- Harmelin Taps Ebbecke As Head Of Business Intelligence
- 2021 Creative Agency of the Year: Empower
- 2021 Search Agency of the Year: NP Digital
- Discovery Takes Minority Stake In OpenAP
- Ogilvy Health Taps Hessel For Top NA Creative Post
- MediaPost Agency Daily - Monday, Jan. 10, 2022
- Got A Light? Odd Couple Martha, Snoop Tout Bic EZ Reach
- TikTok Expands To TVs Across The Globe
- Tailgating "Bruddahs" Style: What Game?
- Why 2022 Will Be The Year Of The Marketer (And The Consumer)
- Salient Global Acquires ICX Media
- 2021 Media Agency of the Year: Wavemaker
- 2021 Holding Company of the Year: GroupM
- Please, No Pee Jokes: Incontinence Product Wins P&G Award At CES
- Marketers Rethink Producing Entertainment: Sell Less, Up Brand Values
- CEO Switch At Publicis Groupe's CRM Agency Hawkeye
- Tinuiti Names Lori Varlas, Jeff Batuhan To C-Level Positions
- Patagonia, Samsung Partner To Fight Plastic Pollution
- MediaPost Agency Daily - Friday, Jan. 7, 2022
- M&C Saatchi Confirms 'Preliminary Approach' From Ad Tech Firm Advanced/AdvT
- Stagwell: We're Done With Uncapped Earnout M&A Model
- Wunderman Thompson Showcases Metaverse Platform At CES
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
- GroupM Finds Backlash To Streaming Ads, Data Deals, Latest Media Technology
- The Power Of Data-Driven Out-Of-Home To Win Voters In The Midterms
- Hurling Hate: Utah Tech Exec Sends Anti-Semitic Email
- McMorrow Appointed CEO McCann London
- Terri & Sandy Win Universal Nutrition AOR
- MediaPost Agency Daily - Thursday, Jan. 6, 2022
- Publicis Groupe Acquires European Software Developer Tremend
- Baldwin& Bolsters Leadership Team With New Hires, Promotions
- The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer
- Working Through Pain, Actor Dean Winters Reprises 'Mayhem' Role For Allstate
- PMG Launches Program Aimed At Candidates With Advanced Degrees
- Self-Service Programmatic Video Ad Platform Launches For SMBs
- Half Of Gamers Subscribe To Video Game Services
- My New Year's Media Resolutions Revolve Around Less Media
- The Game's Afoot As OS Studios Taps Leonard For Client Role
- Microsoft Advertising's Billion-Person Milestone
- MediaPost Agency Daily - Wednesday, Jan. 5, 2022
- Stagwell Acquires London-based Media Agency Goodstuff
- Publicis Sapient And Banking Partner Form Fintech Joint Venture
- Apple Touts Apple Watch As A Lifesaver In New Campaign
- Lexus Targets Younger, Diverse 'Creative Visionaries' For Crossover
- SMI Models 13 Months Of COVID Ad Spending, Finds $17B U.S. Deficit
- Human Raises $100 Million In Growth Funding
- Blue Bunny Ice Cream Parent Appoints Gale As Its New Agency
- Ogilvy Veteran Fox Joins 22Squared As Group Creative Director
- MediaPost Agency Daily - Tuesday, Jan. 4, 2022
- McDonald's Shifts National Media Buying And Planning In U.S. To Starcom
- Planet Fitness Touts Celebrities In Campaign, As Industry Struggles
- Facebook's Ban On Ad Targeting May Have Unintended Consequences For Medical Recruitment
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
- 2022 Digital Marketing Trends To Follow -- Or Get Left Behind
- Stagwell Unveils Scaled-Up AR Platform At CES This Week
- Pabst Blue Ribbon Deletes Obscene Tweet
