MediaPost Agency Daily Editions for May 2023
- MediaPost Agency Daily - Tuesday, May 16, 2023
- Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
- Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year
- Basil Hayden, Michelin Highlight Sophisticated Taste
- Fruit Of The Loom Encourages Users To 'Loom Large'
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
- Maximizing ROI with Programmatic Data: Best Practices for Advertisers
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
- Incoming M&C Saatchi Chair Buys Stake In The Agency
- Horizon Expands 'Why' Group Research Offering To Include Activation Strategy
- BMW Films Returns To Cannes Film Festival
- 15 AI Tools To Use For Marketing In 2023
- I'll Have Some Louisville, With A Splash Of Style, Please
- MediaPost Agency Daily - Monday, May 15, 2023
- CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan
- S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half
- OKX Decides To 'Rewrite' The Crypto World
- ScienceMagic Selects Reynoso As New York Managing Partner
- NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
- Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
- Confessions Of An Upfront Reporter
- How The Upfronts Took A Backseat
- A&G Is Out-Of-Office And Into Third Spaces
- Barry Diller Calls Generative AI 'An Unfair Machine That Knows No Bounds'
- MediaPost Agency Daily - Friday, May 12, 2023
- UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada
- Orion Founder Brian McMahon Retiring From IPG
- Wild Turkey Bourbon Promotes A Free 'Spirit'
- Take Two: Nickelodeon Revamps Splat Logo
- Most Marketers Plan Increases In Retail Media Spend
- The Future Will Be About Walled Gardens -- And That's OK
- Celebrity Athletes, Pickleball Tourney, Fandom Culture Take Center Stage At Stagwell Sport Beach
- 1-800-Flowers Uses ChatGPT For 'MomVerse'
- A Fox With A Live Human Coat?
- NHL Salutes A Mother's Commitment To Players
- MediaPost Agency Daily - Thursday, May 11, 2023
- 4A's, Catalyte Aim To Fill Adland Talent Gap, Boost Diversity
- Havas Growth Slowed to 1.9% In Q1
- Pearlfisher Ups Allan To Executive Director, Strategic Business Development
- 1800 Tequila Supplies The 'Taste' Of Joy, Success
- Science in Sport Taps M&C Saatchi As Lead UK Strategic-Creative Agency
- Horizon Breaks The Mother Of All Media Agency Campaigns, Literally
- Video Is The Top Content Format For Marketers
- Americans Worry That AI Will Control The Media: Study
- Oatly Ramps Up Marketing, Issues 'Climate Footprint Challenge' To Competitors
- MediaVillage Becomes Nonprofit, Places Focus On Educating Media's 'Next-Generation'
- Forrester Report Outlines New Agency Pitch Approach
- MediaPost Agency Daily - Wednesday, May 10, 2023
- Tweet This: Influential Headed To The Beach At Cannes
- Generative AI Causes Consumer Search Patterns To Change, Study Shows
- Stagwell Shares Dip As It Reports Organic Revenue Decline Of 3% For Q1
- Digital Ad Prices Decline, Countering Growth In Volume
- Art Of The Possible influence Agency Debuts, Focuses On Influencer Programs
- AdGreen Selects Fleischer As U.S. Director To Support Sustainability
- Robichaux Named Dagger's VP, Group Account Director
- MediaPost Agency Daily - Tuesday, May 9, 2023
- S&P Global Ratings Upgrades Publicis Groupe To BBB+
- The Glenlivet, Jonathan Adler Team For Game Night
- Gabrielle Union, Dwyane Wade Launch 'Next Level' Sleep
- Study Finds Only 19% Of Ad Execs Still Working From Home
- Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
- Musk Hints At Lower-Cost Verification Tier For Small Businesses On Twitter
- Data Remains A Major Challenge For Many Reasons
- Focus On Your MVA: Minimum Viable AUDIENCE
- Chicago-Area Gay Bars Boycott Budweiser Products
- MediaPost Agency Daily - Monday, May 8, 2023
- Local Radio's Over-The Air, Digital Revs Hit $13.6 Billion in 2022
- Bad Moment? Rebel Creamery Can Make It 'Better'
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
- Coomer Hires Wright As COO, Heads Strategic Planning
- Warner Bros. Discovery Turns Surprise $50M D2C Profit, But Sustains $1B Overall Loss
- Gassed Wins Social-Media Accounts For Fabletics Europe, Drift
- Marketing Partners Weigh In On This Year's Upfronts
- Saasteps Upgrades Revenue Suite Tied To Salesforce CRM
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
- Apollo Ups Painter To Media Director, Taps Veeraragavan For Analytics
- MediaPost Agency Daily - Friday, May 5, 2023
- Havas Media Group Creates New NA Activation Unit
- IPG's Magna Signs Up For Comscore's Local TV Ratings Service
- Rust-Oleum Promotes New 'Spray' to DIY Demo
- Minute Maid Fills City Life With Sunlight
- Hyundai Launches Multicultural Efforts For EVs
- McKinney Wins U.S. AOR Assignment From Pharma Company Indivior
- Troy-Bilt Promotes Time-Saving Solutions For Meals, Yard Work
- Badger Creates 'Legendary' Campaign For Wella
- Doe-Anderson Bolsters Maker's Mark Client Team With Strategy, Creative Hires
- MediaPost Agency Daily - Thursday, May 4, 2023
- Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
- Agency The Variable Acquires AI, Analytics Firm Data Crunch
- Jim Beam Promotes 'People' To Next Generation Of Consumers
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
- Clover Sonoma Dairy Shares Love For Environment
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
- Hutchinson Tapped As Kantar's CMO, Insights, North America
- Can AI Bring Us Together & Save The World?
- Toyota Highlights Ease Of Electric Vehicles
- TMA: Writers Strike Has No 'Immediate' Impact On Clients
- Vital Fams Picks Gut For Creative AOR Duties
- MediaPost Agency Daily - Wednesday, May 3, 2023
- S4 Capital Says Sorrell Succession Plan Is Now Being Developed
- Bonanni To Head Outdoor Media's South Region
- P&G, DoorDash Sign Up For Redner's Retail Campaign
- Crossmedia Wins Moose Toys Digital Media Planning, Buying
- ANA: 82% Of Members Now Have In-House Agencies
- Colle McVoy Becomes First Stagwell Agency To Attain B Corp Certification
- GroupM Names Bukowski Global Head Of Ecommerce
- Study: Consumers Want More DEI, But See Brands Floundering
