I read with great interest the exclusive announcement which ran on Memorial Day in Stuart Elliott's New York Times Advertising column about your getting back into the advertising game. I think that's great news, for you and the business itself. As you know, this business is not for the faint of heart, so hats off to you for making such a "big" re-emergence. You're back, and better than ever. And as usual, your timing is perfect. My concern though is that the comments you made regarding the business has much to do with traditional media.