It seems like, everywhere I go, I am asked about Web Reach & Frequency. Now, I have certainly set myself up for this, having written about it for several years, by my involvement with the ARF Online R&F Standards Committee and participation in industry meetings and through various speaking engagements. Not that I mind the questions. This issue is near and dear to me and I can give you an hour on it if we could find the time. But in this case, I’ll try to limit it to a page or two.