Every company promotes innovation and progress within its marketing organization. Yet, culturally and structurally many organizations have hurdles in place that stifle the very process that yields innovative and effective new ideas.
So what’s holding your team back?
The answer is simple: fear.
Fear of Failure: If the corporate culture doesn’t support a little risk, exploration, trial and error, and failure, then it doesn’t support innovation and progress. If you’re stepping outside your comfort zone and developing creative approaches to reaching, influencing and engaging consumers, then you’re bound to have some flops. But these failures are necessary to hit the ...