"The deletion of cookies is greatly exaggerated" read the report, which will be released between the parties at Ad:Tech San Francisco next week. I have to admit, when I initially heard the JupiterResearch numbers, I thought of the Immaculate Conception.
Online is no longer new media. That's right. Online is no longer relegated to the role of the red-headed step child. It is no longer among the flowers in the attic, hidden from the neighbors and respected members of the community.
Young-Bean Song, director of analytics at Atlas Solutions, released a white paper to me last week concerning cookie lifespan, a subject near and dear to my heart. In it, he claims "[c]ookie-based reporting and analysis continue to provide reliable metrics to measure and optimize online campaigns."