Our marketers have to dynamically transform strategy and tactics to a landscape that changes faster than a politician's core values, and to client demands that change even faster: Groupon! Foursquare! Facebook! Google+! Bling! Shiny things! Squirrel!
We all know that social media is getting bigger and bigger with every passing day, and more brands are engaging in social media every hour, but what about those brands that are still hesitant to get in the game? What do you say to them?
If a brand is still afraid to get involved in social, it's because of one of the following "excuses" (and yes, I mean "excuses" -- because none of these are relevant reasons to stay out of it):
§ "I can't control my message in social."
§ "There's no clear way to engage my consumers -- ...
If you're at a company that's struggling with branding, here are a few tips:
Three months ago, Google launched its latest salvo in the social media war against Facebook. To be fair, it's about as evenly matched a war as my cat and the ball of paper.