Results for August 2002

Getting Paid
One of the biggest challenges in this business is getting paid for one's work. If you've been in the media planning and buying business for any length of time, you've witnessed first-hand how financial foul-ups can ruin the best media campaigns.» 0 Comments
Hard (To Swallow) Research
I’ve come across two issues recently regarding research, where in one case there was entirely too much transparency, while in the other - a deceptive shell game. Though the fatalist in me voices that “chaos theory” rules supreme, the cynic wonders whether it’s more “Keystone cops” than anything else. Which is more irresponsible?» 0 Comments
Mommy, Where Do Pop-Ups Come From?
There is something that’s been bothering me for quite some time now. No, it isn’t the sound of the war drum that the Bush administration is beating. It isn’t Bloomberg’s proposed smoking ban for bars and restaurants. It isn’t even the irreconcilability of Cartesian dualism or the geopolitical significance of Macedonia. It has to do with pop-up inventory.» 0 Comments
A Day In The Life…
What is the day in the life of an online media planner/buyer they really like? I’ve been asked this question from time to time when interviewing prospective employees and my usual the answer has been, “There is no routine. Things change from day to day and it totally depends on where in the planning cycle you are.” I just came to a realization that this is not true anymore.» 0 Comments
Making Internet Advertising Media Work Affordable
Much has been written about the inefficiencies of buying and selling Internet advertising. But what about the cost of research and resources to the buyers and sellers? This is another factor in the willingness of major agencies and major clients to participate in all that the medium has to offer.» 0 Comments
If Media Classifieds Were Really Media Classifieds
Single white-shoe agency seeks rich client. Must like lots of market research and planning, but not put too much scrutiny on billed hours. If you enjoy long waits for creative changes and reissues of media charts, then give a call. No yellers.» 0 Comments
The At-Work Daypart
As many of you know by now, media has traditionally been segmented into many different kinds of categories. One of those categories is temporal, or segmented by time. This is called the “daypart,” and folks in the online industry have finally started looking at their medium in this kind of way.» 0 Comments
New Dogs - Old Tricks?
Online advertising is plagued by its own successes and haunted by our own failures. We built this industry on new terminology and non-traditional metrics, and we will be paying the price for this error for a long while unless we rectify the situation now.» 0 Comments
The Online Snorklewacker … or Things That Keep Me Up At Night
There are many uncertainties concerning the online marketing business that keep me up at night. This week I thought I'd share some of the fears that are lurking in the darkest corner of my anxiety closet. Here goes...» 0 Comments
Lesson From The Web--What The Next Generation Will Expect
We can only speculate about the future. But given the lessons of the past, products and services will increasingly be tailored to consumer demand. It is one thing to invent something. It is another to put something into the marketplace that people really want.» 0 Comments
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