How will an industry that has seen so little innovation in the past two years reach an estimated $30 billion by the end of the decade?
I'm here at the National Association of Broadcasters 2006 show in Las Vegas, with 80,000 of my closest friends. On the tech side, it may look like business as usual--but if you know what you're looking at, you can clearly see that versions of Moore's Law and Metcalfe's Law are actually starting to change the way the broadcast business operates....
As someone who recently decided to take a break from the agency world, I like to think I have an informed position on what needs to happen in order for agencies to remain successful. Since a number of people have asked my opinion on this very topic over the last few weeks, I thought I'd take a moment to share it with all of you and get your thoughts.
In informally speaking with a number of ad sales reps over the past several weeks, I find that, anecdotally, the No. 1 complaint regarding doing business under the IAB/AAAA Standard Terms and Conditions is that agencies and marketers are still habitually late with creative.
Put on your consumer hat for a moment. Do you notice online seals? If so, do they alter your surfing behavior in any way? How about your purchasing behavior? Are you concerned about your privacy online?
One of the problems I've had with blogs that I've carped about in this space is that, taken as a whole, they don't have nearly enough critical mass to be considered media.
"To us it's a refrigerator, to our grandparents it was technology... you may think of myspace as technology... our users don't," said Shawn Gold, myspace.com's senior vice president-marketing and content....
The most significant thing to happen to newspaper and magazine publishing since the printing press was the Apple Macintosh. I vividly remember what happened to my high school newspaper when we moved from doing pasteup with Xacto knives to laying out the entire paper in PageMaker after acquiring a few new Macs. It was like an overnight revolution.
Our industry's doing well, wouldn't you say? So why's it so hard for us to hire? Let's take a look at things objectively for a second....
Well, it's that time of year again, folks. You've seen the ads for tax' preparing software all over the Net in the past few weeks. Because tax day fell on a Saturday this year, we got a extra cushion. For many, the deadline is tonight.