ONLINE SPIN
by Tig Tillinghast on Sep 30, 12:00 AM
It was too good to pass up, even though all the warning signals blared “Stay away!” Cisco’s upcoming $200 million branding campaign was the sort of bait that DarkGrey couldn’t resist.
ONLINE SPIN
by Jim Meskauskas on Sep 25, 12:00 AM
Last week an interesting bit of data was out on the wires. A new survey suggested that a growing number of Internet users are both watching television and surfing the Web at the same time.
ONLINE SPIN
by Tim McHale on Sep 24, 12:00 AM
If there’s one thing I don’t think I’ll ever miss about the last few years, it’s the way hot shots used to talk about their “exit strategies.” There seems to be very little nobility in an “exit strategy.” It’s a kind of short hand for “I’ve got mine, and I’m high-tailing it outta here before they find out they’ve been suckered.” Well, the exit strategy has left the building.
ONLINE SPIN
by Cory Treffiletti on Sep 24, 12:00 AM
In last week’s responses on the Spin Board to my article concerning GRPs, there were a number of great points made and there is one that I would like to discuss here. One of the respondents stressed that a GRP online needs to be defined the same as a standard GRP, not as an eGRP. I could not agree more with this statement.
ONLINE SPIN
by David L. Smith on Sep 23, 12:00 AM
I received a form letter last week from Time Inc. The purpose of the letter was to “remind” us of a “long-standing” policy of theirs regarding sequential liability. They don’t honor it. Instead they apply what they call “the joint and several liability of advertiser and agency for payment of invoices for advertising published in our Magazines and place on our websites.” Interesting on many levels.
ONLINE SPIN
by Tig Tillinghast on Sep 20, 12:00 AM
It’s time for my annual made-up-statistics column, bringing together the best guesses of some of my compatriots, all in an effort to answer the question: “What if research studies weren’t all sponsored by sales departments?”
ONLINE SPIN
by Jim Meskauskas on Sep 19, 12:00 AM
Boy, this pop-up/pop-under thing has gotten out of hand. Not only have there been more articles on the subject in OnlineSpin than there are articles on ClickZ about email, but the passions of those reading them have run high.
ONLINE SPIN
by Cory Treffiletti on Sep 18, 12:00 AM
A few weeks ago, the hot debate issue was the GRPs and their role in online advertising. Unfortunately, this discussion got off track due to pop-ups. I am here to try and divert the subject back.
ONLINE SPIN
by Tom Hespos on Sep 17, 12:00 AM
“They work.” That’s the response you’ll get from most online DR folks when you ask them to justify the onslaught of pop-up ads out there on the web. By that logic, I can use a bazooka to take out the housefly buzzing around my living room. Sure it works, but I can find plenty of other ways to get the job done without causing so much collateral damage.
ONLINE SPIN
by David L. Smith on Sep 16, 12:00 AM
It seems lately that everyone (including yours truly) has been having a great time venting his or her opinions about pop-ups. But really folks, there are other issues to deal with. One is the state of sales presentations. For those of you in sales, please take this constructively from a wizened media pro who has seen more presentations than…