Results for October 2004
  • How the Web Has Changed the Electorate
    Most of us have read a ton of stories about Tuesday's election and stories about the individual campaigns being run by the candidates.
  • Compensation Redux: Cory is almost right...
    Yes, as the market starts getting hot again and the number of poles in the fishing pond increases, compensation has come around once again as a topic for discussion among agencies, and a matter of concern for clients.
  • Weighing Risks With Reward in Agency Compensation Models
    As many of you know, and as many of you have seen from various articles recently, the world of agency compensation is changing dramatically.
  • ''Involvement Branding'' Is About Conversations
    Last week, Jim touched on two things in his column about the flow experience that I'd like to discuss in further detail.
  • Seems Like Everyone's Got Game
    Last Thursday I was due to moderate an event for the Boston Interactive Media Association (BIMA). Seems like all of New England (myself included) sat up night after night watching the American League Championship Series.
  • Some Online SMEs May Not Even Need a Phone
    Anyone who follows this space knows that one of my favorite sub-topics within the overall topic of interactive marketing is local search.
  • Local Targeting Via Service Providers
    How much do you pay attention to your service provider?
  • Interactive Marketing... Offline
    Something interesting hit the wires this week and got me thinking again about my favorite theme regarding the future of marketing: flow experience.
  • Prep Your Web Presence for Mobile Browsers
    A few weeks back, I needed a new sound card for my PC. Before leaving work, I used my PC to read reviews and technical specs, eventually settling on a Sound Blaster Audigy 2 ZS Platinum, a high-end card that met my needs. I made a mental note to pick one up the next time I was at an electronics store.
  • Putting the Cart Before the Horse
    Consider this scenario dear readers: Would you go into a store, walk up and down the aisles grabbing items and placing them into your cart, get to the register and just leave it there? Seems a bit ridiculous doesn't it? Well in the online world it is all too common. Why?
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