Results for October 2004

How the Web Has Changed the Electorate Posted by Mark Naples on Oct 29, 12:00 AM

Most of us have read a ton of stories about Tuesday's election and stories about the individual campaigns being run by the candidates.» 0 Comments

Compensation Redux: Cory is almost right... Posted by Jim Meskauskas on Oct 27, 12:00 AM

Yes, as the market starts getting hot again and the number of poles in the fishing pond increases, compensation has come around once again as a topic for discussion among agencies, and a matter of concern for clients.» 0 Comments

Weighing Risks With Reward in Agency Compensation Models Posted by Cory Treffiletti on Oct 25, 12:00 AM

As many of you know, and as many of you have seen from various articles recently, the world of agency compensation is changing dramatically.» 0 Comments

''Involvement Branding'' Is About Conversations Posted by Tom Hespos on Oct 25, 12:00 AM

Last week, Jim touched on two things in his column about the flow experience that I'd like to discuss in further detail.» 0 Comments

Seems Like Everyone's Got Game Posted by Seana Mulcahy on Oct 25, 12:00 AM

Last Thursday I was due to moderate an event for the Boston Interactive Media Association (BIMA). Seems like all of New England (myself included) sat up night after night watching the American League Championship Series.» 0 Comments

Some Online SMEs May Not Even Need a Phone Posted by Mark Naples on Oct 22, 12:00 AM

Anyone who follows this space knows that one of my favorite sub-topics within the overall topic of interactive marketing is local search.» 0 Comments

Local Targeting Via Service Providers Posted by Cory Treffiletti on Oct 20, 12:00 AM

How much do you pay attention to your service provider?» 0 Comments

Interactive Marketing... Offline Posted by Jim Meskauskas on Oct 20, 12:00 AM

Something interesting hit the wires this week and got me thinking again about my favorite theme regarding the future of marketing: flow experience.» 0 Comments

Prep Your Web Presence for Mobile Browsers Posted by Tom Hespos on Oct 19, 12:00 AM

A few weeks back, I needed a new sound card for my PC. Before leaving work, I used my PC to read reviews and technical specs, eventually settling on a Sound Blaster Audigy 2 ZS Platinum, a high-end card that met my needs. I made a mental note to pick one up the next time I was at an electronics store.» 0 Comments

Putting the Cart Before the Horse Posted by Seana Mulcahy on Oct 18, 12:00 AM

Consider this scenario dear readers: Would you go into a store, walk up and down the aisles grabbing items and placing them into your cart, get to the register and just leave it there? Seems a bit ridiculous doesn't it? Well in the online world it is all too common. Why?» 0 Comments

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