Results for November 2004

Get Ready For December Insanity Posted by Tom Hespos on Nov 29, 12:00 AM

Get ready for December, which can be one of the most trying months for any media planner or sales rep.» 0 Comments

A Stocking Stuffer: Holiday Advertising Posted by Cory Treffiletti on Nov 29, 12:00 AM

As everyone knows, the holiday season is upon us and with it comes the annual surge in e-commerce.» 0 Comments

Want to Be on the ''A'' List? Posted by Seana Mulcahy on Nov 24, 12:00 AM

Well I'm writing to you prior to the holiday as I'm cramming out a request for proposal (RFP) and quite honestly am thinking of getting the heck out of work to my Thanksgiving already. I may be a bit masochistic, but I'm thankful for the life I've had in this nutty industry.» 0 Comments

Are You Sirius? Posted by Seana Mulcahy on Nov 22, 12:00 AM

I think you'd have to be living under a rock if you haven't heard about Sirius.» 0 Comments

Giving Thanks on Thanksgiving Posted by Cory Treffiletti on Nov 22, 12:00 AM

Tomorrow is Thanksgiving, and since I know that most of you have either left for the day or are reading this with dreams of cranberry sauce, turkey, and stuffing dancing on your plate, it might be a great chance for a slightly more light-hearted column.» 0 Comments

Remember That Integration Thing? Posted by Tom Hespos on Nov 22, 12:00 AM

"Integration" was the hot buzzword of two years ago.» 0 Comments

Tyranny of the Minority? Posted by Jim Meskauskas on Nov 18, 12:00 AM

My colleague, Tom Hespos, kicked up a little dirt this week in his column about the increasing sway that seemingly small numbers of people have on the current state of debate regarding content in media.» 0 Comments

Forget 2005 - Are We Ready for Christmas? Posted by Mark Naples on Nov 18, 12:00 AM

I'm not talking about getting your shopping completed early, everyone. I'm talking about the kind of marketing and operations surge that industry insiders are warning about in the next 30 days.» 0 Comments

Forecast Bright for Holiday Shopping Posted by Seana Mulcahy on Nov 15, 12:00 AM

If you're like me, you probably had a heck of a busy week with business and industry events including Ad:Tech and the MITX Awards show. On the weekends I try and pick up the slack in my personal life.» 0 Comments

Philosophy of Targeting the Masses Versus the Individual Posted by Cory Treffiletti on Nov 15, 12:00 AM

Is advertising and marketing the sole domain of the marketers or is it possible that advertising and marketing is now the focus of the masses?» 0 Comments

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