Results for February 2009
  • What Are Your Best Interview Questions?
    Truly great companies are possible only if their entire teams are great. And in this economy, you have to be the best because there's no room for the rest. A company of great people depends on the strength of the core management, the company culture and the hiring that ensues. The interviews and questions that decide new hires should closely reflect a well-codified cultural framework. Revisiting this topic with colleagues as my own company grows and matures, I've been intrigued with two interview questions that are both interesting and have potential for universal adoption.
  • TV's Audience Problem
    Television has an audience problem, though not the same problem affecting most media platforms these days. Unlike newspapers, magazines and radio, the television viewing audience is actually growing.
  • The Truth About Brand Integration Online
    In the last week I must have read at least six articles talking about the benefits of brand integration. According to a study from eMarketer, 66.8% of online marketers are looking at online video in 2009 and brand integration is surely on their minds. According to a similar study from Permission TV, 71.4% of marketers anticipate online video will raise engagement and awareness while 47.2% look for lead generation in online video. These numbers all tell a story of why marketers are looking at online video, but they don't break down the "how" and they don't get into the details. ...
  • I'm Sold On Engagement
    I am sold on engagement. No, I am not talking about the period of time from now until my wedding in September, although if @ChristeM (http://twitter.com/christiem) is reading this, I am sold on that, too! What I'm talking about now is that after a great conversation with Mike Barbeau, who has spent his career on the agency side and is now head of account strategy for SocialVibe, I am sold on engagement as a key metric for buying and selling branding online. Given the proper definition and standardization, engagement can provide the right baseline for marketers to plan, buy and ...
  • Is Emerging Media A Distraction?
    This is supposed to a love story -- the digital brood and emerging media, always and forever. But something else has always been true about love: often, timing is everything. A marketer taking on emerging media is typically motivated by embracing innovation, testing, and exploration. However, in this economy, many are wondering -- do I have time to indulge this love? Does loving him make me too vulnerable? Will she hurt me? Are our priorities and values the same?
  • Dumping The TV Cable Box
    I thought I embraced the future of television several years ago when we got our first TiVo. While that event was significant, it's now clear our DVR was only a technological painkiller to make tolerable the broken state of television: scheduled screenings with heavy commercial interruption. But things have come a long way since then.
  • Last Chance For Privacy Self-Regulation
    The FTC is throwing down the gauntlet to the online ad industry. While the report still supports the notion of industry self-regulation on privacy rather than asking Congress to pass new laws, it's clear the FTC is not happy with how the industry has performed so far and is openly skeptical that the industry will get its act together.
  • The Primary Problem With Online Display Is Audience Value
    Online display advertising is getting hammered these days -- and as a result, it's truly a buyer's market out there. But maybe this is an opportunity for the industry to take an objective look at itself and determine the correct path to follow for the future?
  • Journalism's White Knight
    Advertising alone cannot save great journalism; in fact, it may just be killing it. As Walter Isaacson points out in his piece "How to Save Your Newspaper" in Time magazine, an over-reliance on advertising can have seriously adverse affects on journalism.
  • The Buyer Or Seller Inside
    The words "buyer" and "seller" can sound ugly --especially when the phrase that turns them is an either/or statement. But one thing is certain these days: Your self-identification -- proclaimed or internalized -- matters. More than a single ID, it is the co-mingling of the various ways we identify that I believe makes us better. I cringe at the buyer/seller question, as I find it very bald, very falsely black and white. I buy. I sell. Those professions interact. And I do a whole blend of other things to draw and build business. So I really consider myself a developer.
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