To me, what's really interesting in this latest round of Gator legal tussles is that no one seems to be asking the right questions with regard to how Gator operates and how the World Wide Web works. To adequately understand what's going on here, we have to ask the right questions.

Last summer, Commercial Alert, a consumer advocate group that’s not at all fond of advertising, launched a complaint against search engines that placed pay-for-placement links confusingly among search results.

Last week I talked about the resurgence either happening or about to happen in the business. I do expect the summer to be fairly quiet but I am bullish about the fall. My point was that if we are going to ramp up (hopefully a little more slowly this time), we need to put a better infrastructure in place. That started with the signing of Ts & Cs as they are for the good of the business. This week, I will talk about some other infrastructure issues, which should help.