On September 10th, Cory wrote: "Will online ever adopt an upfront season?" Sure. In some categories, the upfront already exists. But why has a de facto upfront emerged in the automotive category but not for the general market? Cory touched on the reason why in his article last week. It has to do with the dynamic delivery of inventory in our business.

Do you remember the days when we all had to go in to prospects with our, "Why Advertise Online" decks? I don't know about you, but it seems like I hardly ever have to go through that misery anymore.

As I watched the presentations at this week's IAB Ad Forum, I kept wondering how the ratio of 15% for interactive's portion of the media mix kept seeming to be the ceiling. Almost every cross media study released thus far proposes an optimal figure between 10% and 15%.

As anyone who listens to the radio or has read the news at any time in the last, oh, 5 years, will know Hispanics are the fastest growing segment of the US population. Surprisingly, though, folks using the online medium as a marketing tool haven't done very much to address this group. Big mistake.

Over the last few weeks I have given much more thought than ever before to the concept of an Online Upfront season and more than in any year past I am starting to think this would be a good idea.

The emergence of online media was disruptive to a number of business sectors, especially travel, retail and automotive. But has any business sector been affected quite like the music business?

A while back I was moderating a panel of female CEOs. The woman who introduced me top-lined my bio while stumbling upon the term "Viral Marketing" with a grimacing look. I was suddenly a fish out of water. No one knew what the heck she was talking about and why I'd work on anything "viral."

By now, most of you have probably done as much reading as I have on the existence of the so-called "Buy Button," as it was boldly termed by Melanie Wells in her very strong cover story for Forbes last week. (In Search of the Buy Button 9/1) It seems as though there is widespread acceptance of its existence now, instead of a widespread discussion regarding whether such a thing may or may not exist.

Among the many beats that make up my regular rhythms are the newsletters and discussion boards which I have been away from while away on vacation. Over the last few days, I've been catching up with them, and I must say, I like what I see. And what I see is recovery.

Have you ever heard the old Army tagline, "It's not just a job, it's an adventure"? This is one of the most well-known taglines ever created, and one that I like to periodically use to raise awareness for what you are doing on a day-to-day basis.