In the beginning, there were a great many special interest Web sites who had revenue models that were based on advertising. And it was good.

Last week's column really got the hackles up on some of my fair readers. Let it be known to those of you who are not aware: stand in the way of TiVo hype at your own risk!

I think we may have found that the biggest fault of the Internet is its inability to truly deliver local advertising to the same level of effectiveness as other forms of media.

It operates on the push model, much like e-mail, but it incorporates an added degree of consumer control that will prevent its over-commercialization. It allows end users to pick and choose the content they like from channels they've selected. And right now, it's still in its infancy - a new interactive medium that has yet to realize its commercial potential.

You've heard me write a lot about kids online. While I'm a strong advocate for the protection of kid's viewing content, I'd like to write about awareness versus protection.

We all know how hot Search Marketing is, and I want to add yet another perspective to its coverage. Let me introduce you to - the Searchers.

I've got 3 letters to give you in response to the ongoing fear-mongering which analysts and PVR purveyors promote: VCR.

Last week I revisited my crusade for the simplification of our medium. This week I felt I would spend a little time sharing some of my opinions on how a new marketer should make their introduction to Interactive Advertising a little less painful, 'cause as we all know this industry typically likes to make things as difficult as possible.

"Is that your best price?" I asked the salesman of the price he had just quoted me on the shiny new Toshiba notebook. The salesman asked me to wait for a few minutes while he ran some numbers on the computer and talked to his sales manager. Within a few minutes, I had the price I wanted and I completed the sale. The salesman never had a chance. I had done a lot of research online to determine what I wanted to buy to replace my aging laptop.

When local radio stations air call-in shows, especially of the sports talk variety, it is expected that the content of these shows will be, shall we say, less than savory. Listeners beware - the views you hear may not be those of the station, its owners, or anyone but those speaking.