• ONLINE SPIN
    Bottoms Up to This Year's Super Bowl
    Well I'm writing today as a happy Bostonian after watching the Pats beat the Colts.
  • ONLINE SPIN
    How Do You Measure Your Rich Media Campaigns?
    I'm not asking this question rhetorically. I really want to know.
  • ONLINE SPIN
    Eyes Bigger Than Stomachs: Data Glut
    Last year the mainstream advertising industry trained its eye on accountability.
  • ONLINE SPIN
    What About Me? What Do I Want?
    These two statements are driving media right now.
  • ONLINE SPIN
    A Resurgence of the Browser Wars
    Consumers are tired of spending serious money on computers, for whatever reason, and having them turn into very expensive doorstops mere months later due to malware and compromised security.
  • ONLINE SPIN
    What Do You Do When Your Client Is a Four-Letter Word?
    By now you've heard me and my fellow writers on the Spin talk about bad sales reps and agency folk. But why doesn't anyone ever talk about bad clients? Oh, they're out there and I'm sure you either currently have one or have had one in the past.
  • ONLINE SPIN
    One Prediction for 2005 - Divergence
    Okay, so I thought I was smart last year, making my 2004 predictions in September of 2003. And I may have even promised to make that a habit. So shoot me.
  • ONLINE SPIN
    Little Blog Blue, Come Blow Your Horn
    This week it was reported by press covering this marvelous industry and those industries it touches that 2004 was the year of the blog.
  • ONLINE SPIN
    Great Expectations in 2005
    Welcome to 2005 everyone, and welcome to my first attempt at generating thoughts in the New Year.
  • ONLINE SPIN
    A 2005 Prediction About to Come True
    Forgive me for commenting early on one of my 2005 predictions. This is, after all, my first column of the New Year. But there's a lot going on in the realm of online radio, and it's gathering steam very quickly.
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