• ONLINE SPIN
    Is There Really Something Wrong With CGM Research?
    Toby Bloomberg recently published a Q&A with Bill Neal, the "Godfather of Marketing Research," about the role of consumer-generated media in market research. Bill is an accomplished researcher, and surely smarter and more experienced than me. Despite his credentials, his assertions unfortunately reveal an absence of even the most basic understanding of CGM.
  • ONLINE SPIN
    It's Time to Focus on Public Policy
    As an industry, we've been much more focused on how to be successful upstarts in business than how to build, sustain or protect our long-term market positions through public policy. However, given the stunning defeat that online media suffered at the hands of the telecommunications industry in the House of Representatives on Net neutrality recently, it's pretty clear that we have to start taking public policy seriously.
  • ONLINE SPIN
    Creativity Unleashed This Week
    Once in a great while, when the weight of the work world lightens up and lifts off my desk and I'm able to achieve a brief respite from days full of projects, debates and discussions, I get a moment to actually surf the Web from the eyes of the consumer (albeit a consumer who pays an inordinate amount of attention to advertising)....
  • ONLINE SPIN
    In Search, How Close Is Close Enough?
    In mathematics, an asymptote is an imaginary line to which a function or formula comes awfully close, but never quite reaches. I like to think of the search experience along the same lines--search results will never be perfectly relevant to a query, but they'll come very close...
  • ONLINE SPIN
    Let's Get Contextual
    It seems eBay is getting into the ad network space. This weekend at the eBay Developer's Conference in Las Vegas, Michael van Swaaij, eBay's chief strategy officer, announced plans of a new ad network. At first it sounds a bit "typical." Well, it isn't.
  • ONLINE SPIN
    CGM Explosion Inextricably Linked To Broadband
    There's a powerful, perhaps mutually dependent, relationship between CGM and broadband; they support each other's continued demand and growth. The more people adopt broadband, the more people will be able to engage in and enjoy CGM. And the more people who benefit from CGM, the more they will need to adopt broadband (the network effect).
  • ONLINE SPIN
    Was It Google Or Was It Print?
    Some interesting headlines came out of Google's investor conference call last week. From Business Week: "Google Fumbles Offline." From the San Francisco Chronicle: "Google Can't Sell All the Ads that are Fit to Print."
  • ONLINE SPIN
    "My, What A Long Tail You Have"
    I've been working on a book for the last few months--one that detailed what the implications were for marketers in the age of the demise of popular culture. Unfortunately, I think I may already be outdated with my basic idea. Let me explain...
  • ONLINE SPIN
    Embrace A Loss Of Control
    I'm not sure what gave advertisers the idea they had control in the first place. It might have been the feeling of power that comes from being ensconced in an ivory tower....
  • ONLINE SPIN
    Much To-Do About Tagging
    In my business I get asked a lot of questions by clients and prospects. Colleagues often ask me to share what's hot and what's not or predict trends, etc. Lately it seems everyone has been asking about tagging....
« Previous EntriesNext Entries »