• ONLINE SPIN
    People As Advertising: Risky Business
    The phenomenon of PayPerPost--the service that connects advertisers with bloggers willing to post product reviews in exchange for dollars--could be on the verge of exploding. OK, let's pause. There is one troubling fact about these pay-to-say schemes: expectations and rules of disclosure are all over the board among the services themselves, as well as the bloggers and advertisers for whom the services play matchmaker.
  • ONLINE SPIN
    Consumer-Generated Ad Dislike: Age or Execution?
    Late last week, Heather Green of BusinessWeek Online's Blogspotting had a great post about a recent survey conducted by the American Marketing Association on how consumers feel about consumer-generated ads. The AMA's survey compared how people felt about advertising from companies that used only professional advertising creative to those that included consumer-generated creative. Results were surprising.
  • ONLINE SPIN
    Expanding The Google Empire
    Internet, radio, and print. Has anyone else noticed what's conspicuously absent in Google's arsenal? Google is fast becoming a cross-media solution unmatched by any other source, but it's only a matter of time before it jumps into TV.
  • ONLINE SPIN
    Handicapping The Online Video Horse Race
    If you want to watch video online, you certainly have no shortage of choices. There is so much content and so many destinations, one could easily come to the conclusion that there are too many options. How long can the market (or more accurately, venture capital) support them all? To handicap the race to online video supremacy, you have to consider the major components of the online video ecosystem; interface, content and monetization.
  • ONLINE SPIN
    All That's Fit To Print
    Today's media offers so many choices, I don't think you'd argue that consumers are more time-starved than ever. True, all things digital have gained in popularity, usage and fluency. So it's only natural that market share shifts. And, yes, the online environment is taking time away from other media. Which is the most vulnerable, you ask? Newspapers seem to be.
  • ONLINE SPIN
    YouTube: The Addictive, Must-Play Game
    YouTube is a terribly addictive game. Well, not exactly. Technically, it's a video-syndication platform, comment-enabled content database, a raging video-sharing portal and, most important, a very satisfying way to channel-surf and find niche programming you really want to watch. But after revisiting a column I wrote back in June at the Supernova confab on disruptive technologies, I realized that YouTube's popularity is thriving, at least in part, through its ability to nail the sweet spot of so-called "game mechanics."
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