We all know that the dynamics of consumer marketing perpetually shift. They just do, as marketplaces mature. And, within Digital, as we have gotten clearer about those shifts, the conversation has changed. In a manner of speaking, it's gotten downright scintillating. As I have been preparing talks and lectures recently, it dawned on me that I am simply addressing two, count them, two, principles that are much more soulful. I extol them here.

US News and World Report thinks "the Facebook future is now" and released "The Seven Best Jobs for Facebook Addicts" (though I only counted six ). The jobs include recruiters, tech reporters, product managers, and photographers. What about other social media sites, though? Here are some jobs that could benefit from other social media skill sets.

The ad network business is alive and strong, but there are some potentially significant obstacles coming down the path in the coming months -- and some of these challenges may end up affecting the rest of the industry, as well. The most obvious challenge is the sheer clutter of the marketplace. Of course, clutter is only one piece of the problem, as the most important challenge comes in the form of prices themselves.

Since long before the Internet was invented, it has been said that the difference between success and failure can be a matter of perspective. This is as true on the World Wide Web as it has been in the real world. Was something a failure or a learning experience? Depends on your perspective. With the right perspective, it's possible to have the patience, and patience is key to success on the Web.

There is still a problem in the U.S. getting kids to vote. MTV (and its partners and affiliates) remains a media mainstay. However, there are many other media and communications options from the Web to instant messaging to texting to blogging and virtual worlds... the list goes on. The Obama campaign gets this.

People who are known for their client work share some muscles and sensibilities --- and a lens on the agency world in which we thrive. First, if they are known for it by their peers and within their business universe, they probably do client services well. And, they've probably been at it for a very long time. I am not talking about the fresh account managers or strategists running projects and taking meeting summaries. I refer to those who hold a whopping personal client history of tens and hundreds of clients, across industries, across a spectrum of decision making roles …

What might a Google killer look like? Last week a lot of people were musing whether it would have search results in three columns with tabbed pages and irrelevant thumbnail images, with a black homepage background instead of a white one. That so-called killer, in the form of Cuil, wound up not being a case of Goliath meeting its David so much as it was Goliath waking up with a minor case of halitosis. Here's another vision of what a Google killer looks like: it's a downloadable program rather than a Web site, but you can use this program to …

It's really quite easy to get stressed during the course of a tumultuous day in online marketing. It can be a beast to stay ahead of the curve of innovation, on top of the most recent news regarding mergers, acquisitions and consolidations and constantly examine and optimize campaigns in order to generate a higher ROI. As a result I find that we get sloppy and make silly little unnecessary errors. There's a lot of research that discusses where the pressure comes from at work, but my experience is that the majority of stress comes from my reaction to that wonderful …

Last night's guest on "The Colbert Report"  was Lucas Conley, author of "Obsessive Branding Disorder." After watching him and reading a bit of his blog, I am hooked. I haven't read the book yet but I am ordering it right tonight on Amazon (we'll see if it comes up on Facebook). I find it fascinating to watch branding gone wrong, but have always found it more amusing than truly detrimental. But in a more macro view, it can be easily understood how branding over substance as a consumer acquisition strategy, can be very detrimental, to the level of …

It's common sentiment among the digiterati: social media is not new. The core truth of course is that "new media," tossed around since easily the '90s, has always been a misnomer itself. And today it is outright outdated. Social Media, with a capital S and a capital N, however does represent one of the most dynamic and true opportunities to really begin tapping the power of digital. This dawns on us as we see digital marketing, community, content and trans-media storytelling, technology, and an array of mature platforms, start to conspire like never before.