As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach. Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.

The term "war room" has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation's spotlight. These large events come and go. The war rooms follow. The games in Brazil end, and social media managers return to their desks and traditional workdays. While I appreciate the overwhelming sigh of relief that marketers experience when they're able to put down the 24/7 radar and pick up the monthly content calendar, I see no reason to ever fully deflate the so-called "war room." That being said, we can build a better one.

So that was FIFA World Cup 2014. Gary Lineker, former striker for England and current BBC presenter, was again proven right when he said: "Football is a game with two teams of 11 players, and in the end Germany wins." So in good event tradition, let me recap with a few trophies:

Some days it's hard to know what to be outraged by. Take, for example, Facebook's now-infamous manipulation of 700,000 users' News Feeds. What say you? Outrage or no? If you are outraged, are you more or less outraged than you were by the Hobby Lobby decision? By the bridge collapse in Brazil? By the current situation in Gaza?

We all know CPM stands for "cost per thousand." And you might think it's "cost per thousand impressions." Nope. It's just "cost per thousand." And it's sort of fitting that it doesn't actually imply a cost per thousand of what. You don't know what the hell it is, because you don't know what the hell you're getting. Even if you are talking about impressions.

Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home -- because you are sorely out of date. Digital marketing is not a department; it has officially woven its way into the fabric of all your marketing.

Re/code recently shared a few mockups of a rumored new Twitter "Buy now" button, which was apparently leaked by shopping app Fancy. So what do I think of it? I love it and I hate it at the same time.

The 2014 FIFA World Cup is, to date, the most-streamed event ever. And how have marketers capitalized on this massive online/mobile opportunity? "Mostly absent" seems to be the strategy of choice.

Many folks in the ad and financial industries are way too literal in how they apply Mary Meeker's "time spent" analysis. It's a useful tool to show the imbalance between time spent and ad spend between print media and online media, for example, but the blunt application of the model to claim that ad spend should mirror time spent -- which is what it is used for thousands of times a day -- is wrong, and misses the fact that different media and different devices can deliver quite different advertising experiences and impact.

Wearable technology is a super-hot trend right now, but I'm curious if the concept of the iWatch will run into a challenge by going toe-to-toe with expensive watches as a traditional signs of affluence and aspiration. Almost every men's magazine clearly states that one of the sartorial requirements for a professional man is a nice timepiece: Rolex, Panerai, Omega, Breitling, are all aspirational brands. Does Apple -- or Samsung for that matter -- think they can overcome that aspiration and replace a Rolex with an iWatch?