Real-Time Daily Editions for March 2017
- Real-Time Daily - Friday, March 17, 2017
- More Than 80% Of Alexa 1,000 Have Yet To Embrace Header-Bidding Tech
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
- Factual Aims For Scale, Partners With Adobe, Oracle
- Google Tweaks Algorithm To Flag Offensive Content, Move Follows Criticism
- TV Advertisers Are Ready For Real-Time Programmatic Buying Against Live Sky Inventory
- MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog
- Posterscope Develops Digital OOH Offering With AI-Based Programmatic Ad-Serving
- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
- Build A Wall -- For The Third Garden
- Guardian Pulls Ads From Google After They Showed Up Next To Extremist Content
- What Is PBS' Future In A World Of Cord Cutting, Budget Cuts?
- Real-Time Daily - Thursday, March 16, 2017
- Adblock Plus Names Members Of Acceptable Ads Committee
- Televisa Signs Deal With Taboola To Implement Content Discovery
- Programmatic Field Of Dreams?
- AppNexus Names Managing Director, 'JAPAC,' Head Of Australian Market
- Ad-Tech Firms Partner To Expand Customer Reach Across Devices
- Facebook Is 'Striving To Be The Most Transparent Company'
- Senate Would Hobble FCC Privacy Rules Even in the Future
- Lotame Releases Onboarding For People-Based Ad Targeting
- eBay Hawks Ads
- Never Mind Alexa: Why AI Obsession Echoes Past Hype Cycles
- Alexa Integrations and Creative Limitations
- Fake News Matters Most During Campaign Cycles
- Up to $16.4 Billion Could Be Lost to Ad Fraud in 2017
- Forget Brackets. March Madness Predictive Analytics Are Most Useful For Marketers
- Real-Time Daily - Wednesday, March 15, 2017
- Rubicon Reports Weak Q4, Barrett Replaces Addante As CEO
- WPP, Omnicom, Publicis Units Join 'Acceptable' Ad Blocker Committee
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
- News App Makes Monetization Play With INNEX Programmatic Exchange
- MediaBrix Rebrands As Receptiv, Launches DMP
- Ad Tech Veterans Bring Wall Street Trading To Ad Inventory
- OpenX Launches Tool That Aims To Simplify Web Page Performance
- Programmatic Display: Data Addict In Need Of Intervention
- The Exhausting Codependence Of The Press And White House
- Axel Springer Launches Mobile Programmatic For Its Upday News App
- Real-Time Daily - Tuesday, March 14, 2017
- MRC Audits Of Facebook And Google: What's At Stake?
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
- Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized Securities
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence Provider
- U.S. Digital Ad Market To Grow 16% In 2017, Led by Facebook And Google
- Using Simple Math To Avoid Early Meddling With DCO Campaigns
- Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
- Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its Own
- Real-Time Daily - Monday, March 13, 2017
- How Neuroscience Measures Ad Recall
- Sizmek Partners With BrightLine To Offer Connected TV Across All Screens
- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better
- IQ Media Appoints Kevin Kohn CEO
- Where Are All The Female Speakers?
- Connected TV, Streaming: Robust Growth Continues
- Mobile Slowing Ad-Blocker Use Among Millennials
- Sorrell Loves Print -- Heartfelt, Or Leverage Vs Google And Facebook?
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
- Connected Streetlights To Capture Data On People Nearby
- Sorrell Blasts Google And Facebook Over Fraud, Metrics And Brand Safety
- Real-Time Daily - Friday, March 10, 2017
- Truly Addressable Advertising Is Coming
- AcuityAds To Acquire Visible Measures For $10M Cash
- Sprinklr Launches Tool To Help Stream Real-Time Social Media Content In DOOH Formats
- Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics
- Facebook Signs Deal With Meetrics, Its First European Verification Partner
- Facebook To Release Advanced Measurement Tool
- Despite Outpouring Of Support On International Women's Day, Ad Industry Still Not Doing Enough
- Conway's Earned Media Rises, So Does Ivanka Trump's Online Sales
- If TV Is So Dead, Why Is It Smashing YouTube And Facebook?
- Real-Time Daily - Thursday, March 9, 2017
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
- SITO Mobile Bows Location-Data-Harnessing Product
- The Future Of Predictive Marketing In An Unpredictable World
- How Performance Media Is The New Programmatic
- Real-Time Daily - Wednesday, March 8, 2017
- What The Heck Is 'Premium' Content?
- Content Discovery Platform Makes A Mobile Attribution Play
- Real-Time Ad Platform Bows Inventory Discovery For Mobile Advertisers
- What I Learned From The Header Bidding Dog And Pony Show
- Analytics Platform Secures $9 Million In Series A Funding Round
- Real-Time Data Firm Launches TV Data Management Platform
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product Strategy
- Facebook Launches 'Advanced Measurement' Ad Effectiveness Tool
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product Marketing
- Real-Time Daily - Tuesday, March 7, 2017
- NYT Builds Programmatic Direct Sales Team
- Two-Thirds Of Marketers Expanded Programmatic Campaigns To Mobile Devices In '16
- Ensuring Brand-Safe Environments Remains Key Hurdle For Programmatic
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
- Buy Side, Where Real Money Is Made, Seldom Talks
- 'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic
- Former TiVo Exec Named To Lead Advanced TV Effort
- Video Ad Effectiveness Firm Promotes Katie Evans To Chief Operating Officer
- IBM, Salesforce's AI Platforms Team On Ifs, Ands And Bots
- How To Spot Affiliate Ad Hijacking
- Winning The Always-On, Increasingly Unpredictable Consumer
- Online Video Publishing Matures
- Snap Shares Dip Below Its Opening Price
- Real-Time Daily - Monday, March 6, 2017
- Should Digital Media Sellers Adopt A Single Global Viewability Standard?
- Machine-Learning App Aims To Boost Digital Personalization
- Facebook Is Looking To Segue Into Orginal Video Programming
- U.S. Advertising Sees Slight Uptick In Growth
- Facebook Has Started Labeling Fake News Stories
- Mobile Carries Use Local Data To Compete With Social Networks
- Buyers Intrigued By NBCU's $1B Audience-Based Deals Pledge
- FCC Grants JCCs, Police Waivers To Track Caller ID Threats
- DigiTrust Empowers Publishers To Answer Advertiser Challenges
- Trump's New FCC Chief Starts Reshaping Media Rules
- P&G Makes It Clear -- Action Is Needed On Transparency, Not Just Words
- Users And Devices: The New Ecommerce
