- When Online Advertising Hits Data Limits
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 31, 2011
Can companies "overly" rely on data-driven strategies? Not all marketers know wh ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- Facebook Wins Lawsuit About Friend Finder Ads
Online Media Daily, Wendy Davis - Friday, October 28, 2011
Handing Facebook a decisive win, a judge has dismissed a lawsuit allegi ...
- Lawmakers To Facebook: Why Keep 'Likes,' Chats, Deleted Posts?
PolicyBlog, Wendy Davis - Monday, October 31, 2011
Austrian law student Max Schrems recently asked Facebook to turn over informati ...
- Pfizer's ChapStick Takes Flack For Suggestive Print Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The lip balm brand ChapStick has angered some who say its late ...
- Heinz Uses Facebook To Build Buzz For Ketchup Variety
Marketing Daily, Karlene Lukovitz - Wednesday, October 26, 2011
Heinz Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic for t ...
- Correction: Millennials Watch TV More Than Use Facebook
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2011
In the Oct. 26 Media Daily News story "Facebook Is A Serio ...
- Sociable Labs Secures $7M, Drives Social To Retail
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Sociable Labs secured $7 million in Series "B" funding led by Batte ...
- People Don't Buy Things On Facebook
Show Daily, Erik Sass - Thursday, October 27, 2011
It's all about cats. ...
- Facebook Fandom is a Social Contract
Show Daily, Erik Sass - Thursday, October 27, 2011
It's a Pavlovian reward. ...
- Advertisers Are Now Developers
Show Daily, Erik Sass - Thursday, October 27, 2011
David Kidder is echoing the wisdom of an anonymous Facebook VP w ...
- Own Your Verbs
Show Daily, Erik Sass - Thursday, October 27, 2011
"like you own your nouns" ...
- The Unthink-able: Can Anyone Challenge Facebook?
The Social Graf, Erik Sass - Thursday, October 27, 2011
The last year has seen a number of social media sites laun ...
- Facebook Is Serious TV Rival
MediaDailyNews, Wayne Friedman - Tuesday, October 25, 2011
Facebook is closing in on being a mass medium -- just li ...
- Beyond Targeting: The Convergence of Social and Advertising
Online Media Daily, Clara Shih - Tuesday, October 25, 2011
There is something beyond targeting, and it's already becoming incredibly significant ...
- Women 'Like' CPG On Facebook
Online Media Daily, Mark Walsh - Tuesday, October 25, 2011
Women account for 65% of CPG "Likes," while they make up 5 ...
- Measuring Social Media Success
Research Brief, Jack Loechner - Tuesday, October 25, 2011
In a just released white paper from Covario, reporting on the Facebo ...
- Search Study Identifies Keyword, Engine, Device, Social Influences
SearchBlog, Laurie Sullivan - Tuesday, October 25, 2011
Online purchases have become incredibly easy. Much easier than having to wa ...
- Is Facebook More Profitable Than Amazon?
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 24, 2011
Based on some unconfirmed numbers, Michael Arrington expects Facebook to be mo ...
- Kettle Brand In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc. ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- Facebook Fans Say 'Coke Is It'
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
Coca-Cola ranks as the world's No. 1 brand in a Covario stu ...
- Senator: Public Policy Hasn't Kept Up With Technology
PolicyBlog, Wendy Davis - Thursday, October 20, 2011
The head of the Senate Commerce Committee has asked the Federal Tra ...
- Parker: Facebook Pushing Away "Power Users"
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 19, 2011
The Telegraph claims that Facebook “power users” have jumped ship for Googl ...
- Psychology Of New Moms Fits Direct Marketing Perfectly
Engage:Moms, Maryanne Conlin - Wednesday, October 19, 2011
For brands that market to new moms, it's always a changing landscap ...
- JVC Mobile Entertainment Creates Local Social Network
Marketing Daily, Aaron Baar - Tuesday, October 18, 2011
In a first-of-its kind offering, JVC Mobile Entertainment has created a netwo ...
- Facebook Salutes Creative, Launches Ad Awards
Online Media Daily, Mark Walsh - Wednesday, October 19, 2011
How does Facebook get agencies to ramp up advertising beyond targeted banner ...
- The Power of Social Marketing Grabbing Marketers
Research Brief, Jack Loechner - Wednesday, October 19, 2011
According to the 2011 Chief Marketer Social Marketing Survey, 73% of responden ...
- AmEx, 'Billboard' Launch Facebook Entertainment Channel
Marketing Daily, Tanya Gazdik - Monday, October 17, 2011
Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order ...
- Crowd Factory Unveils 'Omniture For Social' Analytics Suite
SearchBlog, Laurie Sullivan - Tuesday, October 18, 2011
Search marketers have been pondering the influence of social on search fo ...