- Where There Are Fat People, There's Opportunity
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
Although consumers take a great deal of responsibility themselves for weight gai ...
- Andy McCormick Joins Hershey From Pfizer
Marketing Daily, - Thursday, October 30, 2008
He is joining Hershey Co. as VP/Public Affairs, beginning Nov. 10. ...
- Grocers Want Increased Trade Allowances, Price Stability
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 30, 2008
As I was typing up the announcements of higher-than-expected profits and/or earnin ...
- Kraft Q3 Profits Reflect Price Hikes, Some Volume Gains
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2008
"Kraft had solid revenue growth and, although much of that was d ...
- Still, All News Is Not Bleak
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 29, 2008
Kraft's third-quarter profits, which were
announced this morning, slightly be ...
- Pssst, It's A Good Day To Be A Danone Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 28, 2008
It's rare that I find a "Heard on the Street" that qualifi ...
- 'Locally Grown' Food Sounds Great, But What Does It Mean?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 28, 2008
If you haven't already concluded "not a whole lot," we're not ...
- Diamond Dangles 'Nutcracker' In Nutty Contest
Marketing Daily, - Monday, October 27, 2008
The consumer contest is looking for the best holiday entertaining ideas th ...
- Major Marketers To Adopt New 'Smart Choices' Labeling
Marketing Daily, Karlene Lukovitz - Monday, October 27, 2008
While manufacturers and a retailers agreed on the new labeling system, Micha ...
- Sue Bee Honey Ties In With 'Secret Life Of Bees'
Marketing Daily, - Saturday, October 25, 2008
The Sioux City, Iowa-based company and SKAR Advertising have produced special editio ...
- Mars Dangles Million Dollars In Contest
Marketing Daily, - Saturday, October 25, 2008
The online sweepstakes at HalloweenMillion.com will award one person $1 million, whi ...
- New Study Says Teens Want Healthy Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, October 24, 2008
Young people are having an increasing influence on the food that ...
- New Newsletter Targets Those Marketing To Kids
Feedback Loop, - Friday, October 24, 2008
As a parent of three children (ages 7, 12, and 16) a ...
- Sara Lee Extends Jimmy Dean D-lights Line
Marketing Daily, - Thursday, October 23, 2008
The two additions to the line are Jimmy Dean D-lights Turkey Sausa ...
- Terra Chips Leverage Facebook Around Election
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2008
Terra's core tagline of being "never ordinary" snacks ties in perfectly wi ...
- Healthy Choice Taps Improv, Ivanka For Launch
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2008
A series of five television commercials, featuring a cast of office-worker characte ...
- Jimmy Dean Launches Breakfast Entrees
Marketing Daily, - Tuesday, October 21, 2008
The products are microwavable, and feature two sandwich and two egg varietie ...
- Newman's Own Delivers Pizza Product
Marketing Daily, Nina Lentini - Tuesday, October 21, 2008
The Westport, Conn.-based company is testing four varieties in several markets, relyi ...
- Brands Lose Relevance in Food-Buying Decisions
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2008
Taste, quality and price are the dominant factors in choosing food ...
- Lara Spencer Dishes For CBS, Bertolli
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 21, 2008
...
- Mars' World Of Grains Reach Keeps Getting Bigger
Marketing Daily, - Friday, October 17, 2008
The cookie was introduced in the Boston and New York markets ...
- Hunt's Dangles Wine Weekend In Contest
Marketing Daily, - Thursday, October 16, 2008
Hunt's Tomatoes' "Best Meals, Best Moments" recipe contest includes a grand pri ...
- Experts Question Effectiveness Of Aggressive Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 16, 2008
Elaine Wong is back with further dispatches from the slugfest between Campbe ...
- ConAgra Pairs Popcorn, 'Indiana Jones' DVD In Promo
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2008
The brands are promoting via a television spot that marks the fir ...
- Pizza Hut Launches Ordering Application On Facebook
Online Media Daily, - Thursday, October 16, 2008
Pizza Hut has added the social network Facebook to its array ...
- Kraft Debuts Family Meals - Minus The Family
Marketing Daily, - Tuesday, October 14, 2008
Stove Top Quick Cups are microwavable and need just hot water a ...
- Chick-fil-A, Pez Candy Pair In Promo
Marketing Daily, - Monday, October 13, 2008
Beginning Monday, restaurant goers can purchase Chick-fil-A "Eat Mor Chikin" Cow P ...
- Zero-Cal Stevia Poised To Change Sweeteners Market
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2008
Coke and Pepsi are salivating over the U.S. potential for stevia-sweetened produc ...
- Mars Takes A Bite Out Of Hershey
Around the Net In Brand Marketing, Thom Forbes - Monday, October 13, 2008
The $70 million "Dove Chocolate Center of Excellence" has opened just ...
- Mentos Pure Fresh Gum Is Armed With Green Tea Extract
Around the Net In Brand Marketing, Thom Forbes - Friday, October 10, 2008
...