Commentary
Recent Stories Imply Linear TV Is At Point Of No Return
- by Adam Buckman , Featured Columnist, March 22, 2024
Journalists who have long toiled on the TV beat have covered all of the various phases of TV history since the 1980s in which threats positioned as “existential” arose to vanquish linear TV.
But for all intents and purposes, linear survived.
But now, the current era has taken on a …
Adam, "linear TV" is simply one way that lots of people still get TV content. So is streaming. To the average consumer, it's all TV and most use both methods, not one exclusively---as the need suits them. The fact that one of the two is slowly declining --and slowly is the key word---reflects mostly that current and "original" linear TV content is inreasingly available via the newer streaming services. So many are getting much the same programming they once got from broadcast TV and cable---from streaming ---but paying somewhat less for it---which is why most switched. Indeed if one considers the origin of streaming content-----something like 90% of the non-movie english language content ---that is consumed probably originated via linear TV.