CPM, CPP, CTR, VTR, CPA … There are so many ways to buy media and measure its effectiveness. Are you stuck on how to successfully create media campaigns? Are you looking to understand the value and transaction of media? Is your head spinning from all the formulas used to evaluate media performance?
Dive into the nitty gritty of how to measure, optimize and quantify your media results across all channels, whether it be TV, Print, Radio, OOH, or Digital. Lead by industry veterans Linda Fernandez and Anna Locke, this course will boost your confidence and give you the tools necessary to maximize ROI.
Who is this course for?
This course is for anyone involved in the media planning and buying/selling process interested in finding essential tool to build plans, negotiate media pricing, analyze performance metrics, and maintain billing.
What will you learn?
The key phases of campaign management
Essential glossary and formulas for Digital, TV, Print and OOH media
Research tools used in media planning
Steps to establish campaign goals
How to use reach and composition index metrics when making decisions
Different pricing models across various mediums
Effective ways to measure performance and reconcile a campaign
What will you get?
Unlimited access to the video course
A comprehensive resource guide with step by step instructions, templates, tools and strategies to put your learnings into immediate action.
Direct access to discussions with experts and live Q&As
Additional video updates and lessons as they become available
Answers to frequently asked questions
About The Experts
Linda Fernandez is an accomplished integrated marketing professional with an established record of developing effective, award-winning strategies and delivering value to her clients. With 17 years of experience and having worked both in Los Angeles and New York City she has a diverse portfolio supporting Blue Chip companies such as Hyundai, Kia, Johnson & Johnson, Wells Fargo, Amazon, and Sony to name a few.READ MORE.