Lung leads all partnership and data acquisitions that support initiatives in both direct marketing and digital and addressable media. As the leader of the business development team, Lung is responsible for growing the global footprint of the M1™ platform for the Dentsu Aegis Network.
Prior to joining Merkle in 2017, Lung was the head of strategic partnerships at 84.51°, where he managed client relationship development, industry engagement, and customer strategy. He also played a critical role in leading the partnership development and commercialization strategy in media, advertising, payments, and analytics globally for dunnhumby, a customer data science company. Lung has extensive experience in business development, and was formerly vice president at Arbitron Inc., an international media and marketing research firm, where he managed the sales and marketing of Arbitron products to leading global brands like Disney and ESPN.
As a frequent speaker at conferences and seminars he frequently covers topics that include the changing media environment and the power of data when incorporated into marketing strategies.
He earned his BA in Business from the University of Kansas, where he currently sits on the advisory board for the business school.
Meet Lung at:
Panel: Partners and Pitfalls
Date/Time: 11:15 AM
