September 26-27, 2017Princeton Club, New York City

People-based marketing

After the cookie, beyond the channel, on the other side of demos and segments, there are just people.

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This year OMMA@Advertising Week breaks down the future of People-Based Marketing into four major elements: data profiling, programmatic platforms, AI and machine learning, influencer marketing. From finding people to leveraging automation and AI for reaching audiences with more relevant brand stories, we gather experts from each stage of the emerging people-based marketing economy for a first-of-its-kind encounter with marketing’s future.  Read More »

Tuesday AM Sept. 26th
Reaching the right person at the right time and place with the right message requires automated systems in targeting, buying and creative execution.

Tuesday PM Sept. 26th
The Data Forum explores how marketers and their agencies are assembling single-source-of-truth systems that allow brands to be ready for their customer needs no matter where they are.

Wednesday AM Sept. 27th
We will explore the many human-like faces of AI as it works its way throughout the marketing chain helping to bring to life people-based approaches.

Wednesday PM Sept. 27th
If content really is king, then the future may belong to the influencers. What aspects of influencer marketing can be amplified by technology, and how are third parties moving the needle for brands?

Sponsors

Featured Speakers

Manny BalbinSheKnows Media
James BrohamerOverstock.com
Liliana CaroKinetic Worldwide
Greg CarrThe Weather Company
Austin DennyPMG Advertising Agency
Esther DysonWay to Wellville
Ashley EvensonCiceron Digital Media Group
Jordan FingerFreshly.com
Seth GarskeHacker Agency
Russell GoldmanMindshare North America
Dondre GreenBronx Narratives
Jodi HarrisAnheuser-Busch
Jan HuckfeldtLenovo Mobile Business Group and Motorola Mobility
Imran IsmailMediaCom USA
Bruce KiernanMEC North America
Kabeer MamnoonReady State
Chris MancilElectronic Arts
Sargi MannHavas Media Group
Dana McGrawDisney Consumer Products and Interactive Media
Keith PapeYELLOWPIKE MEDIA
Keith PineOrganic
Alexander ReaDDB New York
Andrew SandovalThe Media Kitchen
Rochelle StewartCondé Nast
What people are saying about MediaPost's OMMA Conferences...

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space" Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant." Carri Lukasik, Marketing Manager, Disney Store
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!" JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.” Kristina Simpson, Senior Marketing Associate, eBay
2017 OMMA@ADVERTISING WEEK ATTENDEES INCLUDE:

Venue

Princeton Club, New York City

15 West 43rd Street
New York, New York, 10036
212.596.1200


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