September 26-27, 2017Princeton Club, New York City

Michael Lampert

360i EVP/Head of Digital

At 360i, Michael is responsible for our overall Digital product, while also functioning as Executive Sponsor on many of our largest clients. He oversees 360i’s Digital, Paid Social, SEM, Analytics, Media Tech, and Account Management capabilities, along with our in-house Programmatic Buying Group. Michael joined 360i with over 20 years of marketing experience, expertise in Digital Strategy, and today’s complex Ad Technology landscape. Prior to us, he served as a Managing Partner at MediaCom New York, where he worked on some of the agency’s largest clients and marketplace partnerships. Prior, he was Vice President, Group Director, Media at Digitas in New York, overseeing Digital acquisition strategy for one of the agency’s largest U.S. accounts, American Express. He has also held senior Media and Account Management positions US agency networks including: Omnicom Media Group, as well as time at Universal McCann, and MPG/Media Contacts with a further client list including: Spotify, Hudson Bay Company, Dell, Bank of America, Vonage, Johnson & Johnson, Hertz, and Embassy Suites. He is a graduate of The George Washington University School of Business and Public Management in Washington DC, and holds a Bachelor’s Degree in Consumer Marketing. He, his wife, Suzanne, and kids Reese, and Jack reside in Livingston, NJ Michael is active across the Digital community; he currently serves on the AOL Agency Advisory Board, and was a past Board Member of 212 NYC and Glam Media. He is also a frequent industry speaker and writer, as well as an advisor to multiple digital and technology companies on the issues most pressing to the industry.

Meet Michael at:

Panel: Buying People Programmatically
Date/Time: 9:45 AM

In May, a group of programmatic and people-based marketing technology providers vowed to create a standardized, universal identifier that would be used by buyers and sellers across programmatic channels and platforms. The new standard would replace cookies and other proprietary identifiers used in programmatic bidding so that buyers and sellers have a better idea of the people behind the data they are targeting—as well as their histories, preferences and intentions. How does a universal identifier change the game for buyers and planners? Will it cause them to shift spending away from Google and Facebook towards other media? What privacy and fraud concerns does a universal identifier raise?

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