Michael LampertMondelēz International Global Marketing Data Lead
Michael brings to Mondelez International more than 20 years of integrated marketing and digital experience working at the largest media agency holding companies, and servicing some of the most innovative and customer centric global brands including Spotify, Volkswagen, American Express, Bank of America, and Vonage.
His career has been at the evolution and convergence of digital, data, media, and technology, and his work has centered around the continuous development of future-focused capabilities, and navigating complex marketplace changes to produce positive business outcomes.
In his current role, he will be responsible for helping to develop, build, and scale Mondelēz 1st party data capabilities across Global markets working with our Brand, Technology, Retail, and Media partners. He will strive to ensure that our data strategy and its’ deployment maximize the acquisition and activation of data to create unique and profitable relationships with our consumers.
Michael joins from IPG’s digital investment unit where he oversaw partnership development and activation across US agency clients. He was also a member of Mediabrands key strategic project teams for the CCPA readiness program, digital partner consolidation, and supply chain optimization process. Prior to that, he held senior leadership positions at Dentsu, GroupM, Publicis, Omnicom, and Havas.
Michael is active across the digital community serving on industry advisory boards, as a frequent speaker and writer, and as an advisor to digital and technology companies. He is a graduate of The George Washington University School of Business and Public Management in Washington DC. Michael lives in Livingston, NJ with his wife Suzanne, and kids Reese and Jack.
Meet Michael at:
Panel: Buying People Programmatically
Date/Time: 9:45 AM
In May, a group of programmatic and people-based marketing technology providers vowed to create a standardized, universal identifier that would be used by buyers and sellers across programmatic channels and platforms. The new standard would replace cookies and other proprietary identifiers used in programmatic bidding so that buyers and sellers have a better idea of the people behind the data they are targeting—as well as their histories, preferences and intentions. How does a universal identifier change the game for buyers and planners? Will it cause them to shift spending away from Google and Facebook towards other media? What privacy and fraud concerns does a universal identifier raise?← Back to speaker list